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Evidon, Inc.
Evidon (formerly Ghostery, Inc. and The Better Advertising Project) is a New York City-based company dealing in enterprise marketing analytics and Regulatory compliance, compliance services. It was previously the owner of the anti-tracking browser extension Ghostery, which it sold to the German, Mozilla-backed company Cliqz GmbH in February 2017. History The company was founded in 2009 as The Better Advertising Project by Scott Meyer in the advertising industry. Better Advertising acquired the Ghostery browser extension from David Cancel in January 2009. In January 2011, the company re-branded as Evidon, a variation of the word "evident". Meyer argued that the previous name had made more sense in the past due to the experimental nature of its product, and that the company needed a more "clear" identity to reflect its professional operation. In April 2014, Evidon was re-branded as Ghostery, Inc., unifying its branding with the consumer-oriented software. The company planned to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Intelligence
Market intelligence (MI) is gathering and analyzing information relevant to a company's market (economics), market - market trend, trends, competitor and customer research, customer (existing, lost and targeted) monitoring. It is a subtype of competitive intelligence (CI), which is data and information gathered by companies that provide continuous insight into market trends such as competitors' and customers' values and preferences. MI along with the marketing capabilities of an organization provides a guideline into the allocation and implementation of resources and processes. It is used for the purpose of continuously supplying Marketing strategy, strategic marketing planning for organizations to gauge Positioning (marketing), marketing positions in order for companies to gain competitive advantage and best meet objectives. Organizations can develop MI frameworks and models that are suited to financial capabilities and desired Market sector, market sectors but are mainly based ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Regulatory Compliance
In general, compliance means conforming to a rule, such as a specification, policy, standard or law. Compliance has traditionally been explained by reference to the deterrence theory, according to which punishing a behavior will decrease the violations both by the wrongdoer (specific deterrence) and by others (general deterrence). This view has been supported by economic theory, which has framed punishment in terms of costs and has explained compliance in terms of a cost-benefit equilibrium (Becker 1968). However, psychological research on motivation provides an alternative view: granting rewards (Deci, Koestner and Ryan, 1999) or imposing fines (Gneezy Rustichini 2000) for a certain behavior is a form of extrinsic motivation that weakens intrinsic motivation and ultimately undermines compliance. Regulatory compliance describes the goal that organizations aspire to achieve in their efforts to ensure that they are aware of and take steps to comply with relevant laws, policies, a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York City
New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the United States, and is more than twice as populous as second-place Los Angeles. New York City lies at the southern tip of New York State, and constitutes the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the world by urban landmass. With over 20.1 million people in its metropolitan statistical area and 23.5 million in its combined statistical area as of 2020, New York is one of the world's most populous megacities, and over 58 million people live within of the city. New York City is a global cultural, financial, entertainment, and media center with a significant influence on commerce, health care and life sciences, research, technology, educa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York (state)
New York, officially the State of New York, is a state in the Northeastern United States. It is often called New York State to distinguish it from its largest city, New York City. With a total area of , New York is the 27th-largest U.S. state by area. With 20.2 million people, it is the fourth-most-populous state in the United States as of 2021, with approximately 44% living in New York City, including 25% of the state's population within Brooklyn and Queens, and another 15% on the remainder of Long Island, the most populous island in the United States. The state is bordered by New Jersey and Pennsylvania to the south, and Connecticut, Massachusetts, and Vermont to the east; it has a maritime border with Rhode Island, east of Long Island, as well as an international border with the Canadian provinces of Quebec to the north and Ontario to the northwest. New York City (NYC) is the most populous city in the United States, and around two-thirds of the state's populat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ghostery
Ghostery is a free and open-source privacy and security-related browser extension and mobile browser application. Since February 2017, it has been owned by the German company Cliqz International GmbH (formerly owned by Evidon, Inc., which was previously called Ghostery, Inc. and the Better Advertising Project). The code was originally developed by David Cancel and associates. Ghostery enables its users to detect and control JavaScript "tags" and "trackers" in order to remove JavaScript bugs and beacons that are embedded in many web pages which allow for the collection of a user's browsing habits via HTTP cookies, as well as participating in more sophisticated forms of tracking such as canvas fingerprinting. As of 2017, Ghostery is available for Mozilla Firefox, Google Chrome, Internet Explorer, Microsoft Edge, Opera, Safari, iOS, Android, and Firefox for Android. Additionally, Ghostery's privacy team creates profiles of page elements and companies for educational p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mozilla
Mozilla (stylized as moz://a) is a free software community founded in 1998 by members of Netscape. The Mozilla community uses, develops, spreads and supports Mozilla products, thereby promoting exclusively free software and open standards, with only minor exceptions. The community is supported institutionally by the non-profit Mozilla Foundation and its tax-paying subsidiary, the Mozilla Corporation. Mozilla's current products include the Firefox web browser, Thunderbird e-mail client (now through a subsidiary), Bugzilla bug tracking system, Gecko layout engine, Pocket "read-it-later-online" service, and others. History On January 23, 1998, Netscape made two announcements. First, that Netscape Communicator would be free; second, that the source code would also be free. One day later, Jamie Zawinski from Netscape registered . The project took its name "Mozilla", after the original code name of the Netscape Navigator browser—a portmanteau of "Mosaic and Godzill ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cliqz GmbH
Cliqz was a privacy-oriented web browser and search engine developed by Cliqz GmbH and majority-owned by Hubert Burda Media. It was available as a desktop and mobile web browser as well as an extension for Firefox itself. Composition It is a fork of the Firefox web browser with privacy-oriented changes, among which are a crowdsourced anti-tracking mechanism and an in-house search engine embedded within the browser, utilizing its own index of web pages to produce suggestions within the address bar dropdown menu rather than on separate pages. The browser's developers argued that other privacy-focused search engines may still pass the user's IP address to third-party search providers. History In August 2016, Mozilla, the developer of Firefox, made a minority investment in Cliqz. Cliqz planned to eventually monetize the software through a program known as Cliqz Offers, which would deliver sponsored offers to users based on their interests and browsing history. However, these rec ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cloud Marketing
Cloud marketing is the process of an organization's efforts to market their goods and services online through integrated digital experiences, by which they are specialized for every end-user. It aims to use advertising methods to give tailor-made adverts to customers based on their browsing history or interests via online applications through social media websites such as Facebook, Twitter and various online portals. Cloud marketing platforms could be supported by third-party providers that maintain the platform. Cloud marketing requires efforts in data privacy and data protection, especially for EU markets where GDPR (General Data Protection Regulation) has changed the regulatory landscape. Advantages of Cloud Marketing Cost-effectiveness Cloud marketing enables businesses to reduce the cost of print distribution materials such as newspapers, circulars, direct mail, catalogs, and magazines and instead send strategic promotional content to consumers through digital formats. T ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cliqz
Cliqz was a privacy-oriented web browser and search engine developed by Cliqz GmbH and majority-owned by Hubert Burda Media. It was available as a desktop and mobile web browser as well as an extension for Firefox itself. Composition It is a fork of the Firefox web browser with privacy-oriented changes, among which are a crowdsourced anti-tracking mechanism and an in-house search engine embedded within the browser, utilizing its own index of web pages to produce suggestions within the address bar dropdown menu rather than on separate pages. The browser's developers argued that other privacy-focused search engines may still pass the user's IP address to third-party search providers. History In August 2016, Mozilla, the developer of Firefox, made a minority investment in Cliqz. Cliqz planned to eventually monetize the software through a program known as Cliqz Offers, which would deliver sponsored offers to users based on their interests and browsing history. However, these rec ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2009 Establishments In New York City
9 (nine) is the natural number following and preceding . Evolution of the Arabic digit In the beginning, various Indians wrote a digit 9 similar in shape to the modern closing question mark without the bottom dot. The Kshatrapa, Andhra and Gupta started curving the bottom vertical line coming up with a -look-alike. The Nagari continued the bottom stroke to make a circle and enclose the 3-look-alike, in much the same way that the sign @ encircles a lowercase ''a''. As time went on, the enclosing circle became bigger and its line continued beyond the circle downwards, as the 3-look-alike became smaller. Soon, all that was left of the 3-look-alike was a squiggle. The Arabs simply connected that squiggle to the downward stroke at the middle and subsequent European change was purely cosmetic. While the shape of the glyph for the digit 9 has an ascender in most modern typefaces, in typefaces with text figures the character usually has a descender, as, for example, in . The mo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
