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Entrepreneur Magazine
''Entrepreneur'' is an American magazine and website that carries news stories about entrepreneurship, small business management, and business. First published in 1977. it is published by ''Entrepreneur Media Inc''., headquartered in Irvine, California. The magazine publishes 10 issues annually, available through subscription and on newsstands. It has been published under license internationally in Mexico, Russia, India, Hungary, the Philippines, South Africa, and others. Its editor-in-chief is Jason Feifer and its owner is Peter Shea. History Since 1979, ''Entrepreneur'' has annually published a list of its top 500 franchising, franchise companies. The magazine also published many other lists and awards, one of the most prominent being the Entrepreneur 360 formed to identify businesses mastering the art and science of growing a business. Companies are evaluated based on the analysis of 50-plus data points organized into five pillars; Revenue and Customers, Management Efficiency, ...
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United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 contiguous states border Canada to the north and Mexico to the south, with the semi-exclave of Alaska in the northwest and the archipelago of Hawaii in the Pacific Ocean. The United States asserts sovereignty over five Territories of the United States, major island territories and United States Minor Outlying Islands, various uninhabited islands in Oceania and the Caribbean. It is a megadiverse country, with the world's List of countries and dependencies by area, third-largest land area and List of countries and dependencies by population, third-largest population, exceeding 340 million. Its three Metropolitan statistical areas by population, largest metropolitan areas are New York metropolitan area, New York, Greater Los Angeles, Los Angel ...
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Spin-off Product
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product category. In the 1990s, 81 percent of new products used brand extension to introduce new brands and to create sales. Launching a new product is time-consuming but also needs a big budget to create brand awareness and to promote a product's benefits. Brand extension is one of the new product development strategies which can reduce financial risk by using the parent brand name to enhance consumers' perception due to the core br ...
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Stewart Butterfield
Daniel Stewart Butterfield (born Dharma Jeremy Butterfield; March 21, 1973) is a Canadian billionaire businessman, best known for co-founding the photo-sharing website Flickr and the team-messaging application Slack. Early life and education In 1973, Butterfield was born in Lund, British Columbia, to Norma and David Butterfield. For the first five years of his life he grew up in a log cabin without running water or electricity. His family lived on a commune in remote Canada after his father fled the US to avoid being drafted for the Vietnam War. His family moved to Victoria when Butterfield was five years old. As a child, Butterfield taught himself how to code, and changed his name to Stewart when he was 12. Butterfield was educated at St. Michaels University School in Victoria, British Columbia and made money in university designing websites. He received a B.A. degree in philosophy from the University of Victoria in 1996 and went on to earn a Master of Philosophy from Clare ...
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Sheryl Sandberg
Sheryl Kara Sandberg (born August 28, 1969) is an American technology executive, philanthropist, and writer. Sandberg served as chief operating officer (COO) of Meta Platforms, a position from which she stepped down in August 2022. She is also the founder of LeanIn.Org. In 2008, she was made COO at Facebook, becoming the company's second-highest-ranking official. In June 2012, she was elected to Facebook's board of directors, becoming the first woman to serve on its board. As head of the company's advertising business, Sandberg was credited for making the company profitable. Prior to joining Facebook as its COO, Sandberg was vice president of global online sales and operations at Google and was involved in its philanthropic arm Google.org. Before that, Sandberg served as research assistant to Lawrence Summers at the World Bank, and subsequently as his chief of staff when he was Bill Clinton's United States Secretary of the Treasury. In 2012, she was named in the ''Time'' 100, ...
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Brian Chesky
Brian Joseph Chesky (born August 29, 1981) is an American businessman and industrial designer and the co-founder and Chief executive officer, CEO of Airbnb. Chesky is the 290th richest person in the world according to ''Forbes'', with a net worth of $9.2 billion, largely due to his 10 percent ownership stake in Airbnb. Early life Brian Chesky was born on August 29, 1981, in Niskayuna, New York, the son of Deborah and Robert Chesky; His father is of Polish and his mother of French origin. Chesky's parents were both social workers. He has a younger sister, Allison. Chesky enjoys sketching and bonsai. He later acquired Polish and French citizenship through the naturalization of his parents. As a child, Chesky's first hobby was ice hockey. He developed an interest in art in his teens and cited Leonardo da Vinci as an early inspiration. He drew replicas of paintings and redesigned toys and shoes. In an interview with ''The New York Times'', he said he watched friends of his parent ...
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Mark Zuckerberg
Mark Elliot Zuckerberg (; born May 14, 1984) is an American businessman who co-founded the social media service Facebook and its parent company Meta Platforms, of which he is the chairman, chief executive officer, and controlling shareholder. Zuckerberg has been the subject of multiple lawsuits regarding the creation and ownership of the website as well as issues such as user privacy. Born in White Plains, New York, Zuckerberg briefly attended Harvard College, where he launched Facebook in February 2004 with his roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. Zuckerberg took the Initial public offering of Facebook, company public in May 2012 with majority shares. He became the world's youngest self-made billionaire in 2008, at age 23, and has consistently ranked among the The World's Billionaires, world's wealthiest individuals. According to ''Forbes'', Zuckerberg's estimated net worth stood at US$221.2 billion as of May 2025, making him the s ...
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Entrepreneur Magazine
''Entrepreneur'' is an American magazine and website that carries news stories about entrepreneurship, small business management, and business. First published in 1977. it is published by ''Entrepreneur Media Inc''., headquartered in Irvine, California. The magazine publishes 10 issues annually, available through subscription and on newsstands. It has been published under license internationally in Mexico, Russia, India, Hungary, the Philippines, South Africa, and others. Its editor-in-chief is Jason Feifer and its owner is Peter Shea. History Since 1979, ''Entrepreneur'' has annually published a list of its top 500 franchising, franchise companies. The magazine also published many other lists and awards, one of the most prominent being the Entrepreneur 360 formed to identify businesses mastering the art and science of growing a business. Companies are evaluated based on the analysis of 50-plus data points organized into five pillars; Revenue and Customers, Management Efficiency, ...
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Masters Of Scale
''Masters of Scale'' is a business podcast and media brand owned and produced by WaitWhat, the media company founded and led by former TED executives June Cohen and Deron Triff. In 2017, ''Masters of Scale'' launched as a business and leadership podcast occasionally hosted by Reid Hoffman, the co-founder of LinkedIn and partner at Greylock Partners. ''Masters of Scale'' aims to “democratize entrepreneurship” and has since extended into multiple podcasts, a learning app (Masters of Scale Courses), a book., and events, including the Masters of Scale Summit. Podcast guests have included President Barack Obama, Airbnb co-founder and CEO Brian Chesky, Netflix co-founder Reed Hastings, Uber CEO Dara Khosrowshahi, Huffington Post & Thrive Global founder Arianna Huffington, and Ariel Investments co-CEO Mellody Hobson. History Executive producers Deron Triff and June Cohen approached Reid Hoffman with the idea for the podcast, pitching it as a way of "sharing his ideas on ...
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Reid Hoffman
Reid Garrett Hoffman (born August 5, 1967) is an American internet entrepreneur, venture capitalist, podcaster, and author. Hoffman is the co-founder and former executive chairman of LinkedIn, a business-oriented social network used primarily for professional networking. He is also chairman of venture capital firm Village Global, a co-founder of Inflection AI, a co-founder of Manas AI, and a board member at Arc Institute. Hoffman has been an influential figure in political circles, being a member of the Bilderberg Group since at least 2011 and the Council on Foreign Relations since 2015. He has actively participated in political funding and advocacy, contributing to various campaigns and organizations, and has been a vocal proponent of democratic institutions and humanism in technological innovation. As of 2025, ''Forbes'' estimates his net worth to be $2.6 billion. Early life and education Hoffman was born on August 5, 1967, in Palo Alto, California. He was a year old whe ...
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Entrepreneur Press
''Entrepreneur'' is an American magazine and website that carries news stories about entrepreneurship, small business management, and business. First published in 1977. it is published by ''Entrepreneur Media Inc''., headquartered in Irvine, California. The magazine publishes 10 issues annually, available through subscription and on newsstands. It has been published under license internationally in Mexico, Russia, India, Hungary, the Philippines, South Africa, and others. Its editor-in-chief is Jason Feifer and its owner is Peter Shea. History Since 1979, ''Entrepreneur'' has annually published a list of its top 500 franchise companies. The magazine also published many other lists and awards, one of the most prominent being the Entrepreneur 360 formed to identify businesses mastering the art and science of growing a business. Companies are evaluated based on the analysis of 50-plus data points organized into five pillars; Revenue and Customers, Management Efficiency, Innovation, ...
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Mobile App
A mobile application or app is a computer program or software application designed to run on a mobile device such as a smartphone, phone, tablet computer, tablet, or smartwatch, watch. Mobile applications often stand in contrast to desktop applications which are designed to run on desktop computers, and web applications which run in mobile web browsers rather than directly on the mobile device. Apps were originally intended for productivity assistance such as email, calendar, and contact databases, but the public demand for apps caused rapid expansion into other areas such as mobile games, factory automation, GPS and location-based services, order-tracking, and ticket purchases, so that there are now millions of apps available. Many apps require Internet access. Apps are generally downloaded from app stores, which are a type of digital distribution platforms. The term "app", short for "Application software, application", has since become very popular; in 2010, it was listed as " ...
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Franchising
Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee. In return, the franchisee pays certain fees and agrees to comply with certain obligations, typically set out in a franchise agreement. The word ''franchise'' is of Anglo-French derivation—from , meaning 'free'—and is used both as a noun and as a (transitive) verb. For the franchisor, use of a franchise system is an alternative business growth strategy, compared to expansion through corporate owned outlets or "chain stores". Adopting a franchise system business growth strategy for the sale and distribution of goods and services minimizes the franchisor's capital investment and liability risk. Franchising is rarely an equal partnership, especially in t ...
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