|
Elaboration Likelihood Model
The elaboration likelihood model (ELM) of persuasion is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty and John Cacioppo in 1980. The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change. The ELM proposes two major routes to persuasion: the central route and the peripheral route. Origin Elaboration likelihood model is a general theory of attitude change. According to the theory's developers Richard E. Petty and John T. Cacioppo, the theory was created to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications". The study of Attitude (psychology), attitudes and persuasion began as the central focus of social psychology, featured in the work of psychologists Gordon Allport (1935) and Edward Alsworth Ross (1908). Allport described attitudes as "the most distinctive and in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Persuasion
Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours. Persuasion is studied in many disciplines. Rhetoric studies modes of persuasion in speech and writing and is often taught as a classical subject. Psychology looks at persuasion through the lens of individual behaviour and neuroscience studies the brain activity associated with this behaviour. History and political science are interested in the role of propaganda in shaping historical events. In business, persuasion is aimed at influencing a person's (or group's) attitude or behaviour towards some event, idea, object, or another person (s) by using written, spoken, or visual methods to convey information, feelings, or reasoning, or a combination thereof. Persuasion is also often used to pursue personal gain, such as election campaigning, giving a sales pitch, or in trial advocacy. Persuasion can also be interpret ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Information Processing (psychology)
In cognitive psychology, information processing is an approach to the goal of understanding human thinking that treats cognition as essentially Computing, computational in nature, with the mind being the ''software'' and the brain being the ''hardware''. It arose in the 1940s and 1950s, after World War II. The information processing approach in psychology is closely allied to the computational theory of mind in philosophy; it is also related to Cognitivism (psychology), cognitivism in psychology and Functionalism (philosophy of mind), functionalism in philosophy. Two types Information processing may be ''vertical'' or ''horizontal'', either of which may be ''centralized'' or decentralized (''distributed''). The horizontally distributed processing approach of the mid-1980s became popular under the name connectionism. The connectionist network is made up of different nodes, and it works by a "priming effect," and this happens when a "prime node activates a connected node". But "un ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
No Cue Effect Combined
No or NO may refer to: Linguistics and symbols * ''Yes'' and ''no'', responses * No, an English determiner in noun phrases * No (kana) (, ), a letter/syllable in Japanese script * No symbol (🚫), the general prohibition sign * Numero sign ( or No.), a typographic symbol for the word "number" * Norwegian language (ISO 639-1 code "no") Places * Niederösterreich (''NÖ''), Lower Austria * Norway (ISO 3166-1 country code NO, internet top level domain .no) * No, Denmark, a village in Denmark * Nō, Niigata, a former town in Japan * No Creek (other), several streams * Lake No, in South Sudan * New Orleans, Louisiana, US or its professional sports teams: ** New Orleans Saints of the National Football League ** New Orleans Pelicans of the National Basketball Association * Province of Novara (Piedmonte, Italy), province code NO Arts and entertainment Film and television * ''No'' (2012 film), a 2012 Chilean film * ''Nô'' (film), a 1998 Canadian film * Julius No, the titular ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Variable And Attribute (research)
In science and research, an attribute is a quality of an object (person, thing, etc.). Earl R. Babbie, ''The Practice of Social Research'', 12th edition, Wadsworth Publishing, 2009, , p. 14-18 Attributes are closely related to variables. A variable is a logical set of attributes. Variables can "vary" – for example, be high or low. How high, or how low, is determined by the value of the attribute (and in fact, an attribute could be just the word "low" or "high"). ''(For example see: Binary option)'' While an attribute is often intuitive, the variable is the operationalized way in which the attribute is represented for further data processing. In data processing data are often represented by a combination of ''items'' (objects organized in rows), and multiple variables (organized in columns). Values of each variable statistically "vary" (or are distributed) across the variable's domain. A domain is a set of all possible values that a variable is allowed to have. The values are ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Distraction
Distraction is the process of diverting the attention of an individual or group from a desired area of focus and thereby blocking or diminishing the reception of desired information. Distraction is caused by: inability to pay attention; lack of interest in the object of attention; or the great intensity, novelty or attractiveness of something other than the object of attention. Distractions come from both external and internal sources. External distractions include factors such as visual triggers, social interactions, music, text messages and phone calls. Internal distractions include hunger, fatigue, illness, worrying and daydreaming. Both external and internal distractions contribute to loss of focus. Driving Distracted driving is a dangerous threat to road safety across the world. While drunk driving rates have been on the decline since 1983, distracted driving has been increasing in recent years. Many feel this incline is due to the widespread prevalence of cell phones. Wh ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cognitive Resource Theory
Cognitive resource theory (CRT) is a leadership theory of industrial and organisational psychology developed by Fred Fiedler and Joe Garcia in 1987 as a reconceptualisation of the Fiedler contingency model. The theory focuses on the influence of the leader's intelligence and experience Experience refers to Consciousness, conscious events in general, more specifically to perceptions, or to the practical knowledge and familiarity that is produced by these processes. Understood as a conscious event in the widest sense, experience i ... on their reaction to stress. The essence of the theory is that stress is the enemy of rationality, damaging leaders' ability to think logically and analytically. However, the leader's experience and intelligence can lessen the influence of stress on his or her actions: intelligence is the main factor in low-stress situations, while experience counts for more during high-stress moments. Originating from studies into military leadership style, CRT can ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Elaboration Likelihood Model2
Elaboration may refer to: Music * Elaboration, a type of variation (music) * Prolongation, a central principle in the music-analytic methodology of Schenkerian analysis * Elaborating instruments, or panerusan in Indonesian gamelan music Albums * ''Elaborations'', a 1982 Arthur Blythe album * ''Elaboration of Particulars'', a 2021 album by Tony Oxley and Alan Davie * ''Elaborations of Carbon'', the 2002 debut album by the Yob (band) Other uses * Progressive elaboration, a process for creating a work breakdown structure in project management * Conceptual elaboration, the Buddhist concept of conceptual proliferation * Elaboration likelihood model, a psychological theory on the change of attitudes * Elaboration principle, a process of recruiting new members into a group See also * Centre for Materials Elaboration and Structural Studies, a laboratory in Toulouse, France * Elaborate Bytes, the Swiss software development company that helped create CloneCD * ''The Elaborate Entran ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cognitive Dissonance
In the field of psychology, cognitive dissonance is described as a mental phenomenon in which people unknowingly hold fundamentally conflicting cognitions. Being confronted by situations that challenge this dissonance may ultimately result in some change in their cognitions or actions to cause greater alignment between them so as to reduce this dissonance. Relevant items of cognition include peoples' actions, feelings, ideas, beliefs, Value (ethics), values, and things in the Natural environment, environment. Cognitive dissonance exists without signs but surfaces through psychological stress when persons participate in an action that goes against one or more of conflicting things. According to this theory, when an action or idea is psychologically inconsistent with the other, people automatically try to resolve the conflict, usually by reframing a side to make the combination congruent. Discomfort is triggered by beliefs clashing with new information or by having to conceptually re ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Motivation
Motivation is an mental state, internal state that propels individuals to engage in goal-directed behavior. It is often understood as a force that explains why people or animals initiate, continue, or terminate a certain behavior at a particular time. It is a complex phenomenon and its precise definition is disputed. It contrasts with #Amotivation and akrasia, amotivation, which is a state of apathy or listlessness. Motivation is studied in fields like psychology, neuroscience, motivation science, and philosophy. Motivational states are characterized by their direction, Motivational intensity, intensity, and persistence. The direction of a motivational state is shaped by the goal it aims to achieve. Intensity is the strength of the state and affects whether the state is translated into action and how much effort is employed. Persistence refers to how long an individual is willing to engage in an activity. Motivation is often divided into two phases: in the first phase, the indi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Influence
Social influence comprises the ways in which individuals adjust their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience (human behavior), obedience, leadership, persuasion, sales, and marketing. Typically social influence results from a specific action, command, or request, but people also alter their attitudes and behaviors in response to what they perceive others might do or think. In 1958, Harvard psychologist Herbert Kelman identified three broad varieties of social influence. #Compliance (psychology), Compliance is when people appear to agree with others but actually keep their dissenting opinions private. #Identification (psychology), Identification is when people are influenced by someone who is liked and respected, such as a famous celebrity. #Internalisation (sociology), Internalization is when people accept a belief or behavior and agree both publicly and privately. Morton Deu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Robert Cialdini
Robert Beno Cialdini (born April 27, 1945) is an American psychologist and author. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University. Education Cialdini received his Bachelor of Science degree from the University of Wisconsin–Milwaukee in June 1967. He then went on to Graduate studies in Social Psychology at the University of North Carolina and earned his PhD in June 1970 and received postgraduate training in social psychology at Columbia University. He has held visiting scholar appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. Work Cialdini wrote the 1984 book on persuasion and marketing, ''Influence: The Psychology of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Heuristics In Judgment And Decision-making
Heuristics (from Ancient Greek language, Ancient Greek wikt:εὑρίσκω, εὑρίσκω, ''heurískō'', "I find, discover") is the process by which humans use mental shortcuts to arrive at decisions. Heuristics are simple strategies that humans, animals, organizations, and even machines use to quickly form judgments, Decision-making, make decisions, and Problem solving, find solutions to complex problems. Often this involves focusing on the most relevant aspects of a problem or situation to formulate a solution. While heuristic processes are used to find the answers and solutions that are ''most'' likely to work or be correct, they are not always right or the most accurate. Judgments and decisions based on heuristics are simply good enough to satisfy a pressing need in situations of uncertainty, where information is incomplete. In that sense they can differ from answers given by logic and probability. The economist and cognitive psychologist Herbert A. Simon introduced the co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
