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Digital Rhetoric
Digital rhetoric can be generally defined as communication that exists in the digital sphere. As such, digital rhetoric can be expressed in many different forms —including but not limited to text, images, videos, and software. Due to the increasingly mediated nature of our contemporary society, there are no longer clear distinctions between digital and non-digital environments. This has led to an expansion of the scope of digital rhetoric to account for the increased fluidity with which humans interact with technology. Due to evolving study, digital rhetoric has held various meanings to different scholars over time.Eyman, Douglas (2015). Digital Rhetoric: Theory, Method, Practice. University of Michigan Press. Similarly, digital rhetoric can take on a variety of meanings based on what is being analyzed—which depends on the concept, forms or objects of study, or rhetorical approach. Digital rhetoric can also be analyzed through many lenses reflecting different social movem ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Rhetoric
Digital rhetoric can be generally defined as communication that exists in the digital sphere. As such, digital rhetoric can be expressed in many different forms —including but not limited to text, images, videos, and software. Due to the increasingly mediated nature of our contemporary society, there are no longer clear distinctions between digital and non-digital environments. This has led to an expansion of the scope of digital rhetoric to account for the increased fluidity with which humans interact with technology. Due to evolving study, digital rhetoric has held various meanings to different scholars over time.Eyman, Douglas (2015). Digital Rhetoric: Theory, Method, Practice. University of Michigan Press. Similarly, digital rhetoric can take on a variety of meanings based on what is being analyzed—which depends on the concept, forms or objects of study, or rhetorical approach. Digital rhetoric can also be analyzed through many lenses reflecting different social movem ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WordPress
WordPress (WP or WordPress.org) is a free and open-source content management system (CMS) written in hypertext preprocessor language and paired with a MySQL or MariaDB database with supported HTTPS. Features include a plugin architecture and a template system, referred to within WordPress as "Themes". WordPress was originally created as a blog-publishing system but has evolved to support other web content types including more traditional mailing lists and Internet fora, media galleries, membership sites, learning management systems (LMS) and online stores. One of the most popular content management system solutions in use, WordPress is used by 42.8% of the top 10 million websites . WordPress was released on May 27, 2003, by its founders, American developer Matt Mullenweg and English developer Mike Little, as a fork of ''b2/cafelog''. The software is released under the GPLv2 (or later) license. To function, WordPress has to be installed on a web server, either part ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Remix Culture
Remix culture, sometimes read-write culture, is a term describing a society that allows and encourages derivative works by combining or editing existing materials to produce a new creative work or product. A remix culture would be, by default, permissive of efforts to improve upon, change, integrate, or otherwise remix the work of creators and copyright holders, with or without their permission. While combining elements has always been a common practice of artists of all domains throughout human history, the growth of exclusive copyright restrictions in the last several decades limits this practice more and more by the legal chilling effect. In reaction, Harvard law professor Lawrence Lessig, who considers remixing a desirable concept for human creativity, has worked since the early 2000s on a transfer of the remixing concept into the digital age. Lessig founded the Creative Commons in 2001, which released Licenses as tools to enable remix culture again, as remixing is legally pre ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pedagogy
Pedagogy (), most commonly understood as the approach to teaching, is the theory and practice of learning, and how this process influences, and is influenced by, the social, political and psychological development of learners. Pedagogy, taken as an academic discipline, is the study of how knowledge and skills are imparted in an educational context, and it considers the interactions that take place during learning. Both the theory and practice of pedagogy vary greatly as they reflect different social, political, and cultural contexts. Pedagogy is often described as the act of teaching. The pedagogy adopted by teachers shapes their actions, judgments, and teaching strategies by taking into consideration theories of learning, understandings of students and their needs, and the backgrounds and interests of individual students. Its aims may range from furthering liberal education (the general development of human potential) to the narrower specifics of vocational education (the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Multimodality
Multimodality is the application of multiple literacies within one medium. For example, understanding a televised weather forecast (medium) involves understanding spoken language, written language, weather specific language (such as temperature scales), geography, and symbols (clouds, sun, rain, etc.). Multiple literacies or "modes" contribute to an audience's understanding of a composition. Everything from the placement of images to the organization of the content to the method of delivery creates meaning. This is the result of a shift from isolated text being relied on as the primary source of communication, to the image being utilized more frequently in the digital age. Multimodality describes communication practices in terms of the textual, aural, linguistic, spatial, and visual resources used to compose messages. While all communication, literacy, and composing practices are and always have been multimodal, academic and scientific attention to the phenomenon only started gai ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mind Share
Mind share relates to the development of consumer awareness or popularity, and is one of the main objectives of advertising and promotion. When people think of examples of a product type or category, they usually think of a limited number of brand names. The aim of mind share is to establish a brand as being one of the best kinds of a given product or service, and to even have the brand name become a synonym for the product or service offered. For example, a prospective buyer of a college education will have several thousand colleges to choose from. However, the evoked set, or set of schools considered, will probably be limited to about ten. Of these ten, the colleges that the buyer is most familiar with will receive the greatest attention. Marketers and promoters of mind share try to maximize the popularity of their product, so that the brand co-exists with deeper, more empirical categories of objects. Kleenex, for example, can distinguish itself as a type of tissue. But, becau ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Interactivity
Across the many fields concerned with interactivity, including information science, computer science, human-computer interaction, communication, and industrial design, there is little agreement over the meaning of the term "interactivity", but most definitions are related to interaction between users and computers and other machines through a user interface. Interactivity can however also refer to interaction between people. It nevertheless usually refers to interaction between people and computers – and sometimes to interaction between computers – through software, hardware, and networks. Multiple views on interactivity exist. In the "contingency view" of interactivity, there are three levels: #Not interactive, when a message is not related to previous messages. #Reactive, when a message is related only to one immediately previous message. #Interactive, when a message is related to a number of previous messages and to the relationship between them. One body of research has ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Bot
A social bot, or also described as a social AI or social algorithm, is a software agent that communicates autonomously on social media. The messages (e.g. tweets) it distributes can be simple and operate in groups and various configurations with partial human control (hybrid) via algorithm. Social bots can also use artificial intelligence to express messages in more natural human dialogue. Uses * To influence peoples decisions, e.g.: advertise a product, support a political campaign, increase engagement statistics for social media pages, etc. * To provide low cost customer service agent to answer questions that their users might have. * To automatically answer commonly asked questions on Social media such as Discord. Lutz Finger identifies five immediate uses for social bots: *foster fame: having an arbitrary number of (unrevealed) bots as (fake) followers can help simulate real success. * Influence-for-hire: refers to the economy that has emerged around buying and selling i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bias
Bias is a disproportionate weight ''in favor of'' or ''against'' an idea or thing, usually in a way that is closed-minded, prejudicial, or unfair. Biases can be innate or learned. People may develop biases for or against an individual, a group, or a belief. In science and engineering, a bias is a systematic error. Statistical bias results from an unfair sampling of a population, or from an estimation process that does not give accurate results on average. Etymology The word appears to derive from Old Provençal into Old French ''biais'', "sideways, askance, against the grain". Whence comes French ''biais'', "a slant, a slope, an oblique". It seems to have entered English via the game of bowls, where it referred to balls made with a greater weight on one side. Which expanded to the figurative use, "a one-sided tendency of the mind", and, at first especially in law, "undue propensity or prejudice". Types of bias Cognitive biases A cognitive bias is a repeating or basic mi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Critical Literacy
Critical literacy is the ability to find embedded discrimination in media. This is done by analyzing the messages promoting prejudiced power relationships found naturally in media and written material that go unnoticed otherwise by reading beyond the author's words and examining the manner in which the author has conveyed his or her ideas about society's norms to determine whether these ideas contain racial or gender inequality. Overview Critical literacy is an instructional approach that advocates the adoption of "critical" perspectives toward text. Critical literacy is actively analysing texts and includes strategies for what proponents describe as uncovering underlying messages. The purpose of critical literacy is to create a self-awareness of the topic at hand. There are several different theoretical perspectives on critical literacy that have produced different pedagogical approaches. These approaches share the basic premise that literacy requires consumers of text to ado ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Meme
A meme ( ) is an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying cultural ideas, symbols, or practices, that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena with a mimicked theme. Supporters of the concept regard memes as cultural analogues to genes in that they self-replicate, mutate, and respond to selective pressures. In popular language, a meme may refer to an Internet meme, typically an image, that is remixed, copied, and circulated in a shared cultural experience online. Proponents theorize that memes are a viral phenomenon that may evolve by natural selection in a manner analogous to that of biological evolution. Memes do this through the processes of variation, mutation, competition, and inheritance, each of which influences a meme ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
