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Decoding (semiotics)
Decoding, in semiotics, is the process of interpreting a message sent by an addresser (sender) to an addressee (receiver). The complementary processcreating a message for transmission to an addresseeis called encoding. Overview All communication depends on the use of codes. More traditional communication models always include three main elements: a sender, a transmitter, and a receiver (Fawkes 21). The sender is responsible for “ encoding” (i.e., selecting information) their message and putting it through a transmitter (i.e., a communication channel or a medium like a video, radio, text messaging, etc.) (Fawkes 21). When the encoded information, put through the transmitter, gets to the receiver, it is the responsibility of the receiver to “decode” (i.e., interpret the message) and respond accordingly with feedback (Fawkes 21). The communication process cannot work without all its three major parts: the sender/encoder, the transmitter/medium, and the receiver/decoder. ...
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Semiotics
Semiotics (also called semiotic studies) is the systematic study of sign processes ( semiosis) and meaning making. Semiosis is any activity, conduct, or process that involves signs, where a sign is defined as anything that communicates something, usually called a meaning, to the sign's interpreter. The meaning can be intentional such as a word uttered with a specific meaning, or unintentional, such as a symptom being a sign of a particular medical condition. Signs can also communicate feelings (which are usually not considered meanings) and may communicate internally (through thought itself) or through any of the senses: visual, auditory, tactile, olfactory, or gustatory (taste). Contemporary semiotics is a branch of science that studies meaning-making and various types of knowledge. The semiotic tradition explores the study of signs and symbols as a significant part of communications. Unlike linguistics, semiotics also studies non-linguistic sign systems. Semiotics includes ...
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Driving
Driving is the controlled operation and movement of a vehicle, including cars, motorcycles, trucks, buses, and bicycles. Permission to drive on public highways is granted based on a set of conditions being met and drivers are required to follow the established road and traffic laws in the location they are driving. The word driving, has etymology dating back to the 15th century and has developed as what driving has encompassed has changed from working animals in the 15th to automobiles in the 1800s. Driving skills have also developed since the 15th century with physical, mental and safety skills being required to drive. This evolution of the skills required to drive have been accompanied by the introduction of driving laws which relate to not only the driver but the driveability of a car. Etymology The origin of the term ''driver'', as recorded from the 15th century, refers to the occupation of driving working animals, especially pack horses or draft horses. The ver ...
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Social Class
A social class is a grouping of people into a set of hierarchical social categories, the most common being the upper, middle and lower classes. Membership in a social class can for example be dependent on education, wealth, occupation, income, and belonging to a particular subculture or social network. "Class" is a subject of analysis for sociologists, political scientists, anthropologists and social historians. The term has a wide range of sometimes conflicting meanings, and there is no broad consensus on a definition of "class". Some people argue that due to social mobility, class boundaries do not exist. In common parlance, the term "social class" is usually synonymous with "socio-economic class", defined as "people having the same social, economic, cultural, political or educational status", e.g., "the working class"; "an emerging professional class". However, academics distinguish social class from socioeconomic status, using the former to refer to one's relatively ...
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Communication
Communication (from la, communicare, meaning "to share" or "to be in relation with") is usually defined as the transmission of information. The term may also refer to the message communicated through such transmissions or the field of inquiry studying them. There are many disagreements about its precise definition. John Peters argues that the difficulty of defining communication emerges from the fact that communication is both a universal phenomenon and a specific discipline of institutional academic study. One definitional strategy involves limiting what can be included in the category of communication (for example, requiring a "conscious intent" to persuade). By this logic, one possible definition of communication is the act of developing meaning among entities or groups through the use of sufficiently mutually understood signs, symbols, and semiotic conventions. An important distinction is between verbal communication, which happens through the use of a language, an ...
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Aberrant Decoding
Aberrant decoding or aberrant reading is a concept used in fields such as communication and media studies, semiotics, and journalism about how messages can be interpreted differently from what was intended by their sender. The concept was proposed by Umberto Eco in an article published first in 1965 in Italian and in 1972 in English. Concept Every communication act requires that the messages must be encoded into a set of signs by the sender. These signs must then be transmitted and decoded by the receiver to understand the contained messages. The code system must be shared by both the sender and the receiver in order for the communication to succeed. For example, thoughts must be encoded into words, transmitted through air, and then be decoded back to thoughts. Often the sender has a certain meaning to convey with his message, hoping the receiver will interpret it correctly. This right interpretation can be called the ''preferred decoding'' or ''preferred reading''. When the in ...
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Umberto Eco
Umberto Eco (5 January 1932 – 19 February 2016) was an Italian medievalist, philosopher, semiotician, novelist, cultural critic, and political and social commentator. In English, he is best known for his popular 1980 novel ''The Name of the Rose'', a historical mystery combining semiotics in fiction with biblical analysis, medieval studies and literary theory, as well as ''Foucault's Pendulum,'' his 1988 novel which touches on similar themes. Eco wrote prolifically throughout his life, with his output including children's books, translations from French and English, in addition to a twice-monthly newspaper column "La Bustina di Minerva" (Minerva's Matchbook) in the magazine ''L'Espresso'' beginning in 1985, with his last column (a critical appraisal of the Romantic paintings of Francesco Hayez) appearing 27 January 2016. At the time of his death, he was an Emeritus professor at the University of Bologna, where he taught for much of his life. In the 21st century, he has c ...
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Signified And Signifier
In semiotics, signified and signifier (French: ''signifié'' and ''signifiant'') stand for the two main components of a sign, where ''signified'' pertains to the "plane of content", while ''signifier'' is the "plane of expression". The idea was first proposed in the work of Swiss linguist Ferdinand de Saussure, one of the two founders of semiotics. Concept of signs The concept of signs has been around for a long time, having been studied by many classic philosophers such as Plato, Aristotle, Augustine, William of Ockham, and Francis Bacon, among others. The term ''semiotics'' derives from the Greek root ''seme'', as in ''semeiotikos'' (an 'interpreter of signs'). Berger, Arthur Asa. 2012. ''Media Analysis Techniques''. Beverly Hills: Sage Publications. It was not until the early part of the 20th century, however, that Saussure and American philosopher Charles Sanders Peirce brought the term into more common use. While both Saussure and Peirce contributed greatly to the concept ...
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Roman Jakobson
Roman Osipovich Jakobson (russian: Рома́н О́сипович Якобсо́н; October 11, 1896Kucera, Henry. 1983. "Roman Jakobson." ''Language: Journal of the Linguistic Society of America'' 59(4): 871–883. – July 18,
compiled by Stephen Rudy
1982) was a Russian-American and literary theorist. A pioneer of , Jakobson was one of the most celebrated and influential

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Determinism
Determinism is a philosophical view, where all events are determined completely by previously existing causes. Deterministic theories throughout the history of philosophy have developed from diverse and sometimes overlapping motives and considerations. The opposite of determinism is some kind of indeterminism (otherwise called nondeterminism) or randomness. Determinism is often contrasted with free will, although some philosophers claim that the two are compatible.For example, see Determinism is often used to mean ''causal determinism'', which in physics is known as cause-and-effect. This is the concept that events within a given paradigm are bound by causality in such a way that any state of an object or event is completely determined by its prior states. This meaning can be distinguished from other varieties of determinism mentioned below. Debates about determinism often concern the scope of determined systems; some maintain that the entire universe is a single determ ...
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Social Norm
Social norms are shared standards of acceptable behavior by groups. Social norms can both be informal understandings that govern the behavior of members of a society, as well as be codified into rules and laws. Social normative influences or social norms, are deemed to be powerful drivers of human behavioural changes and well organized and incorporated by major theories which explain human behaviour. Institutions are composed of multiple norms. Norms are shared social beliefs about behavior; thus, they are distinct from " ideas", " attitudes", and "values", which can be held privately, and which do not necessarily concern behavior. Norms are contingent on context, social group, and historical circumstances. Scholars distinguish between regulative norms (which constrain behavior), constitutive norms (which shape interests), and prescriptive norms (which prescribe what actors ''ought'' to do). The effects of norms can be determined by a logic of appropriateness and logic of conseq ...
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Traffic
Traffic comprises pedestrians, vehicles, ridden or herded animals, trains, and other conveyances that use public ways (roads) for travel and transportation. Traffic laws govern and regulate traffic, while rules of the road include traffic laws and informal rules that may have developed over time to facilitate the orderly and timely flow of traffic. Organized traffic generally has well-established priorities, lanes, right-of-way, and traffic control at intersections. Traffic is formally organized in many jurisdictions, with marked lanes, junctions, intersections, interchanges, traffic signals, or signs. Traffic is often classified by type: heavy motor vehicle (e.g., car, truck), other vehicle (e.g., moped, bicycle), and pedestrian. Different classes may share speed limits and easement, or may be segregated. Some jurisdictions may have very detailed and complex rules of the road while others rely more on drivers' common sense and willingness to cooperate. Orga ...
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Message
A message is a discrete unit of communication intended by the source for consumption by some recipient or group of recipients. A message may be delivered by various means, including courier, telegraphy, carrier pigeon and electronic bus. A message can be the content of a broadcast. An interactive exchange of messages forms a conversation. One example of a message is a press release, which may vary from a brief report or statement released by a public agency to commercial publicity material. History Roles in human communication In communication between humans, messages can be verbal or nonverbal: * A verbal message is an exchange of information using words. Examples include face-to-face communication, telephone calls, voicemails, email etc. * A nonverbal message is communicated through actions or behaviors rather than words, such as conscious or unconscious body language. In computer science There are two main senses of the word "message" in computing: messages ...
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