|
Digital Max
Digital Max was the official mascot for Cox Communications from 2005 to 2008. He is a CGI human character, apparently intended to appeal to the adult demographic. Digital Max was created in 2005 by ad agency Doner. He appeared in all of Cox's major commercial campaigns from June 2005 to 2008. He appeared not only in commercials, but also on Cox's website, where he was featured in a collection of short films. According to Cox, Max is an "engaging personality" who has resulted in a "gain of appreciation of the Cox brand name." His role in the commercials is sell the companies products, however, in more recent commercials, his approach has been more understated, apparently in an attempt to improve the depth of his character so as to be more appealing to an adult audience. It was originally announced in June 2005 that Digital Max would guide viewers through the interactive television guide on the company's digital cable television service, however no further reference has been made ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mascot
A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, university society, society, military unit, or brand, brand name. Mascots are also used as fictional, representative spokespeople for consumer products. In sports, mascots are also used for merchandising. Team mascots are often related to their respective team athletic nickname, nicknames. This is especially true when the team's nickname is something that is a living animal and/or can be anthropomorphism, made to have humanlike characteristics. For more abstract nicknames, the team may opt to have an unrelated character serve as the mascot. For example, the sport, athletic teams of the University of Alabama are nicknamed the Alabama Crimson Tide, Crimson Tide, while their mascot is an elephant named Big Al (mascot), Big Al. Team mascots may take the form of a logo, person, live animal, inanimate object, or a costumed c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cox Communications
Cox Communications, Inc. (also known as Cox Cable and formerly Cox Broadcasting Corporation, Dimension Cable Services and Times-Mirror Cable), is an American digital cable television provider, telecommunications and home automation services company. It is the third-largest cable television provider in the United States, serving approximately 6.5 million customers. It is also the seventh-largest telephone carrier in the country, serving 3.5 million Internet subscribers and almost 3.2 million digital telephone subscribers. Cox is headquartered at 6205 Peachtree Dunwoody Rd in Sandy Springs, Georgia, U.S., in the Atlanta metropolitan area. It is a privately owned subsidiary of Cox Enterprises. History Cox Enterprises expanded into the cable television industry in 1962 by purchasing a number of cable systems in Lewistown, Pennsylvania, Lewistown, Lock Haven, Pennsylvania, Lock Haven and Tyrone, Pennsylvania, Tyrone (all in Pennsylvania), followed by systems in California, Oregon and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Computer-generated Imagery
Computer-generated imagery (CGI) is a specific-technology or application of computer graphics for creating or improving images in Digital art, art, Publishing, printed media, Training simulation, simulators, videos and video games. These images are either static (i.e. still images) or dynamic (i.e. moving images). CGI both refers to 2D computer graphics and (more frequently) 3D computer graphics with the purpose of designing characters, virtual worlds, or scenes and Visual effects, special effects (in films, television programs, commercials, etc.). The application of CGI for creating/improving animations is called ''computer animation'', or ''CGI animation''. History The first feature film to use CGI as well as the composition of live-action film with CGI was ''Vertigo (film), Vertigo'', which used abstract computer graphics by John Whitney (animator), John Whitney in the opening credits of the film. The first feature film to make use of CGI with live action in the storyline of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demographic
Demography () is the statistics, statistical study of human populations: their size, composition (e.g., ethnic group, age), and how they change through the interplay of fertility (births), mortality (deaths), and migration. Demographic analysis examines and measures the dimensions and Population dynamics, dynamics of populations; it can cover whole societies or groups defined by criteria such as education, nationality, religion, and ethnicity. Educational institutions usually treat demography as a field of sociology, though there are a number of independent demography departments. These methods have primarily been developed to study human populations, but are extended to a variety of areas where researchers want to know how populations of Social actions, social actors can change across time through processes of birth, death, and Human migration, migration. In the context of human biological populations, demographic analysis uses Public records, administrative records to deve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Doner Company
Doner Company (formerly W. B. Doner & Co.) is an American advertising agency headquartered in Southfield, Michigan. It was founded in 1937 by Wilfred Doner, better known as Brod Doner. The Doner Company also has a United Kingdom-based agency called Doner London. History The company opened in Baltimore in 1937 as W. B. Doner & Co. It was founded by Wilfred "Brod" Doner. Doner died in 1990 at the age of 75 and the company later dropped the initials from its name. The company is an independent advertising agent and has long been one of the largest. After a fire destroyed its office in Southfield in 1996, it re-emerged as an international company and expanded its reach to clients outside of the United States. In April 2012, Doner sold a minority interest to MDC Partners. Campaigns W. B. Doner's 1950s campaign for Timex, "Takes a licking and keeps on ticking," was ranked 40th in a list of top advertising campaigns of the 20th century by ''Advertising Age''. They invented Mazda' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertisement
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Website
A website (also written as a web site) is any web page whose content is identified by a common domain name and is published on at least one web server. Websites are typically dedicated to a particular topic or purpose, such as news, education, commerce, entertainment, or social media. Hyperlinking between web pages guides the navigation of the site, which often starts with a home page. The most-visited sites are Google, YouTube, and Facebook. All publicly-accessible websites collectively constitute the World Wide Web. There are also private websites that can only be accessed on a private network, such as a company's internal website for its employees. Users can access websites on a range of devices, including desktops, laptops, tablets, and smartphones. The app used on these devices is called a web browser. Background The World Wide Web (WWW) was created in 1989 by the British CERN computer scientist Tim Berners-Lee. On 30 April 1993, CERN announced that the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding—in the original literal sense of marking by burning—is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic person ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Cable
Digital cable is the distribution of cable television using digital data and video compression. The technology was first developed by General Instrument. By 2000, most cable companies offered digital features, eventually replacing their previous analog-based cable by the mid 2010s. During the late 2000s, broadcast television converted to the digital HDTV standard, which was incompatible with existing analog cable systems. In addition to providing high-definition video, digital cable systems provide more services such as pay-per-view programming, cable internet access and cable telephone services. Most digital cable signals are encrypted, which reduced the incidence of cable television piracy which occurred in analog systems. History In 1990, General Instrument (acquired by Motorola and now owned by ARRIS Group) demonstrated that it was possible to use digital compression to deliver high quality HDTV in a standard 6 MHz television channel. Using the same technology G ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Characters
A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products. In sports, mascots are also used for merchandising. Team mascots are often related to their respective team nicknames. This is especially true when the team's nickname is something that is a living animal and/or can be made to have humanlike characteristics. For more abstract nicknames, the team may opt to have an unrelated character serve as the mascot. For example, the athletic teams of the University of Alabama are nicknamed the Crimson Tide, while their mascot is an elephant named Big Al. Team mascots may take the form of a logo, person, live animal, inanimate object, or a costumed character, and often appear at team matches and other related events. Since the mid-20th century, costumed ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Male Characters In Advertising
Male (symbol: ♂) is the sex of an organism that produces the gamete (sex cell) known as sperm, which fuses with the larger female gamete, or ovum, in the process of fertilisation. A male organism cannot reproduce sexually without access to at least one ovum from a female, but some organisms can reproduce both sexually and asexually. Most male mammals, including male humans, have a Y chromosome, which codes for the production of larger amounts of testosterone to develop male reproductive organs. In humans, the word ''male'' can also be used to refer to gender, in the social sense of gender role or gender identity. Overview The existence of separate sexes has evolved independently at different times and in different lineages, an example of convergent evolution. The repeated pattern is sexual reproduction in isogamous species with two or more mating types with gametes of identical form and behavior (but different at the molecular level) to anisogamous species with gam ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mascots Introduced In 2005
A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, university society, society, military unit, or brand, brand name. Mascots are also used as fictional, representative spokespeople for consumer products. In sports, mascots are also used for merchandising. Team mascots are often related to their respective team athletic nickname, nicknames. This is especially true when the team's nickname is something that is a living animal and/or can be anthropomorphism, made to have humanlike characteristics. For more abstract nicknames, the team may opt to have an unrelated character serve as the mascot. For example, the sport, athletic teams of the University of Alabama are nicknamed the Alabama Crimson Tide, Crimson Tide, while their mascot is an elephant named Big Al (mascot), Big Al. Team mascots may take the form of a logo, person, live animal, inanimate object, or a costumed c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
