|
Cume
In the practice of measuring the size of US commercial broadcasting and newspaper audiences, cume, short for "cumulative audience", is a measure of the total number of unique consumers over a specified period. The technical definition of cume is restricted by Arbitron Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging ..., which is now referred to as Nielsen Audio, as requiring a listener to tune in for at least five minutes. References External linksArbitron Ratings (official site) Market research {{bcast-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Commercial Broadcasting
Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship. It was the United States′ first model of radio (and later television) during the 1920s, in contrast with the public television model in Europe during the 1930s, 1940s and 1950s, which prevailed worldwide, except in the United States and Brazil, until the 1980s. Features Advertising Commercial broadcasting is primarily based on the practice of airing radio advertisements and television advertisements for profit. This is in contrast to public broadcasting, which receives government subsidies and usually does not have paid advertising interrupting the show. During pledge drives, some public broadcasters will interrupt shows to ask for donations. In the United States, non-commercial educational (NCE) television and radio exists in the form of community radio; however, premium cable s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Newspaper
A newspaper is a Periodical literature, periodical publication containing written News, information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as politics, business, Sport, sports and art, and often include materials such as opinion columns, weather forecasts, reviews of local services, obituary, obituaries, birth notices, crosswords, editorial cartoons, comic strips, and advice columns. Most newspapers are businesses, and they pay their expenses with a mixture of Subscription business model, subscription revenue, newsagent's shop, newsstand sales, and advertising revenue. The journalism organizations that publish newspapers are themselves often metonymy, metonymically called newspapers. Newspapers have traditionally been published printing, in print (usually on cheap, low-grade paper called newsprint). However, today most newspapers are also electronic publishing, published on webs ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Arbitron
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles-based Coffin, Cooper, and Clay in the early 1950s. The company's initial business was the collection of broadcast television ratings. The company changed its name to Arbitron in the mid‑1960s, the namesake of the Arbitron System, a centralized statistical computer with leased lines to viewers' homes to monitor their activity. Deployed in New York City, it gave instant ratings data on what people were watching. A reporting board lit up to indicate which homes were listening to which broadcasts. On December 18, 2012, The Nielsen Company announced that it would acquire Arbitron, its only competitor, for US$1.26 billion. The acquisition closed on September 30, 2013, and the company was re-branded as Nielsen Audio. As a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
