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Persuasion Techniques
The modes of persuasion, modes of appeal or rhetorical appeals (Greek: ') are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos, pathos, and logos, all three of which appear in Aristotle's ''Rhetoric''. Together with those three modes of persuasion, there is also a fourth term, kairos (Ancient Greek: καιρός), which is related to the “moment” that the speech is going to be held. This can greatly affect the speaker’s emotions, severely impacting his delivery. Another aspect defended by Aristotle is that a speaker must have wisdom, virtue, and goodwill so he can better persuade his audience, also known as Ethos, Pathos, and Logos. Ethos ''Ethos'' (plural: ''ethea'') is an appeal to the authority or credibility of the presenter. It is how well the presenter convinces the audience that the presenter is qualified to speak on the subject. Aristotle acknowledged that the union between the speaker’s appearance, h ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rhetoric
Rhetoric is the art of persuasion. It is one of the three ancient arts of discourse ( trivium) along with grammar and logic/ dialectic. As an academic discipline within the humanities, rhetoric aims to study the techniques that speakers or writers use to inform, persuade, and motivate their audiences. Rhetoric also provides heuristics for understanding, discovering, and developing arguments for particular situations. Aristotle defined rhetoric as "the faculty of observing in any given case the available means of persuasion", and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he called it "a combination of the science of logic and of the ethical branch of politics". Aristotle also identified three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric, or phases of developing a persuasive speech, were first codified in classical Rome: i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sympathy
Sympathy is the perception of, understanding of, and reaction to the Mental distress, distress or need of another life form. According to philosopher David Hume, this sympathetic concern is driven by a switch in viewpoint from a personal perspective to the perspective of another group or individual who is in need. Hume explained that this is the case because "the minds of all men are similar in their Feeling, feelings and operations" and that "the motion of one communicates itself to the rest" so that as "affections readily pass from one person to another… they beget correspondent movements." Along with Hume, two other men, Adam Smith and Arthur Schopenhauer, worked to better define sympathy. Hume was mostly known for epistemology, Smith was known for his economic theory, and Schopenhauer for the philosophy of the will. American professor Brené Brown views sympathy as a way to stay out of touch with one's emotions. They attempt to make sense out of the situation and see it f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of Louisville
The University of Louisville (UofL) is a public university, public research university in Louisville, Kentucky, United States. It is part of the Kentucky state university system. Chartered in 1798 as the Jefferson Seminary, it became in the 19th century one of the first municipal college, city-funded public colleges in the United States. The university is mandated by the Kentucky General Assembly to be a "Preeminent Metropolitan Research University". Louisville is Carnegie Classification of Institutions of Higher Education, classified among "R1: Doctoral Universities – Very high research activity". The University of Louisville School of Medicine is touted for the first fully self-contained artificial heart transplant surgery, as well as the first successful hand transplantation in the United States. The University Hospital is also credited with the first civilian ambulance, the nation's first accident services, now known as an emergency department (ED), and one of the first bl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Persuasion
Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours. Persuasion is studied in many disciplines. Rhetoric studies modes of persuasion in speech and writing and is often taught as a classical subject. Psychology looks at persuasion through the lens of individual behaviour and neuroscience studies the brain activity associated with this behaviour. History and political science are interested in the role of propaganda in shaping historical events. In business, persuasion is aimed at influencing a person's (or group's) attitude or behaviour towards some event, idea, object, or another person (s) by using written, spoken, or visual methods to convey information, feelings, or reasoning, or a combination thereof. Persuasion is also often used to pursue personal gain, such as election campaigning, giving a sales pitch, or in trial advocacy. Persuasion can also be interpret ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pattern
A pattern is a regularity in the world, in human-made design, or in abstract ideas. As such, the elements of a pattern repeat in a predictable manner. A geometric pattern is a kind of pattern formed of geometric shapes and typically repeated like a wallpaper design. Any of the senses may directly observe patterns. Conversely, abstract patterns in science, mathematics, or language may be observable only by analysis. Direct observation in practice means seeing visual patterns, which are widespread in nature and in art. Visual patterns in nature are often chaotic, rarely exactly repeating, and often involve fractals. Natural patterns include spirals, meanders, waves, foams, tilings, cracks, and those created by symmetries of rotation and reflection. Patterns have an underlying mathematical structure; indeed, mathematics can be seen as the search for regularities, and the output of any function is a mathematical pattern. Similarly in the sciences, theories explain and pred ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Enthymeme
An enthymeme (, ''enthýmēma'') is an argument with a hidden premise. Enthymemes are usually developed from premises that accord with the audience's view of the world and what is taken to be common sense. However, where the general premise of a syllogism is supposed to be true, making the subsequent deduction necessary, the general premise of an enthymeme is merely probable, which leads only to a tentative conclusion. Originally theorized by Aristotle, there are four types of enthymeme, at least two of which are described in Aristotle's work. Aristotle referred to the enthymeme as "the body of proof", "the strongest of rhetorical proofs...a kind of syllogism" (''Rhetoric'' I, 1.3,11). He considered it to be one of two kinds of proof, the other of which was the paradeigma. Maxims, Aristotle thought, were a derivative of enthymemes. (''Rhetoric'' II.XX.1). Aristotle discusses two types of enthymemes: demonstrative 'deiktika''and refutative 'elentika'' or ''rézoi'' (ῥέζοι) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Syllogism
A syllogism (, ''syllogismos'', 'conclusion, inference') is a kind of logical argument that applies deductive reasoning to arrive at a conclusion based on two propositions that are asserted or assumed to be true. In its earliest form (defined by Aristotle in his 350 BC book '' Prior Analytics''), a deductive syllogism arises when two true premises (propositions or statements) validly imply a conclusion, or the main point that the argument aims to get across. For example, knowing that all men are mortal (major premise), and that Socrates is a man (minor premise), we may validly conclude that Socrates is mortal. Syllogistic arguments are usually represented in a three-line form: All men are mortal. Socrates is a man. Therefore, Socrates is mortal.In antiquity, two rival syllogistic theories existed: Aristotelian syllogism and Stoic syllogism. From the Middle Ages onwards, ''categorical syllogism'' and ''syllogism'' were usually used interchangeably. This article is concern ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cross Of Gold Speech
The Cross of Gold speech was delivered by William Jennings Bryan, a former United States United States House of Representatives, Representative from Nebraska, at the 1896 Democratic National Convention, Democratic National Convention in Chicago on July 9, 1896. In his address, Bryan supported "free silver" (i.e. bimetallism), which he believed would bring the nation prosperity. He decried the gold standard, concluding the speech, "you shall not crucify mankind upon a cross of gold". Bryan's address helped catapult him to the Democratic Party (United States), Democratic Party's presidential nomination and is considered one of the greatest political speeches in American history. For twenty years, Americans had been bitterly divided over the nation's monetary standard. The gold standard, which the United States had effectively been on since 1873, limited the money supply but eased trade with other nations, such as the United Kingdom, whose currency was also based on gold. Many Ame ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
William Jennings Bryan
William Jennings Bryan (March 19, 1860 – July 26, 1925) was an American lawyer, orator, and politician. He was a dominant force in the History of the Democratic Party (United States), Democratic Party, running three times as the party's nominee for President of the United States in the 1896 United States presidential election, 1896, 1900 United States presidential election, 1900, and 1908 United States presidential election, 1908 elections. He served in the United States House of Representatives, House of Representatives from 1891 to 1895 and as the United States Secretary of State, Secretary of State under Woodrow Wilson from 1913 to 1915. Because of his faith in the wisdom of the common people, Bryan was often called "the Great Commoner", and because of his rhetorical power and early fame as the youngest presidential candidate, "the Boy Orator". Born and raised in Illinois, Bryan moved to Nebraska in the 1880s. He won election to the House of Representatives in the 18 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hope
Hope is an optimistic state of mind that is based on an expectation of positive outcomes with respect to events and circumstances in one's own life, or the world at large. As a verb, Merriam-Webster defines ''hope'' as "to expect with confidence" or "to cherish a desire with anticipation". Among its opposites are dejection, hopelessness, and despair. Hope finds expression through many dimensions of human life, including practical reasoning, the religious virtue of hope, legal doctrine, and literature, alongside cultural and mythological aspects. In psychology American professor of psychology Barbara Fredrickson argues that hope comes into its own when crisis looms, opening us to new creative possibilities. Frederickson argues that with great need comes an unusually wide range of ideas, as well as such positive emotions as happiness and joy, courage, and empowerment, drawn from four different areas of one's self: from a cognitive, psychological, social, or physical per ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Imagination
Imagination is the production of sensations, feelings and thoughts informing oneself. These experiences can be re-creations of past experiences, such as vivid memories with imagined changes, or completely invented and possibly fantastic scenes. Imagination helps apply knowledge to solve problems and is fundamental to integrating experience and the learning process. Imagination is the process of developing theories and ideas based on the functioning of the mind through a creative division. Drawing from actual perceptions, imagination employs intricate conditional processes that engage both semantic and episodic memory to generate new or refined ideas. This part of the mind helps develop better and easier ways to accomplish tasks, whether old or new. A way to train imagination is by listening to and practicing storytelling (narrative), wherein imagination is expressed through stories and writings such as fairy tales, fantasies, and science fiction. When children develop their i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fear
Fear is an unpleasant emotion that arises in response to perception, perceived dangers or threats. Fear causes physiological and psychological changes. It may produce behavioral reactions such as mounting an aggressive response or fleeing the threat, commonly known as the fight-or-flight response. Extreme cases of fear can trigger an immobilized freeze response. Fear in humans can occur in response to a present stimulus (physiology), stimulus or anticipation of a future threat. Fear is involved in some mental disorders, particularly anxiety disorders. In humans and other animals, fear is modulated by cognition and learning. Thus, fear is judged as rational and appropriate, or irrational and inappropriate. Irrational fears are phobias. Fear is closely related to the emotion anxiety, which occurs as the result of often future threats that are perceived to be uncontrollable or unavoidable. The fear response serves survival and has been preserved throughout evolution. Even simple ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
