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Contingency Theory Of Accommodation
The contingency theory of accommodation was proposed in 1997 by Amanda Cancel, Glen Cameron, Lynne Sallot and Michel Mitrook to highlight the pertinent factors of how a public relations practitioner facilitates communication between the organization and its external publics. As an alternative to the theory of excellence in public relations developed by James Grunig based on the 2-way symmetrical communication model in public relations, the contingency theory provides an alternative to the highly normative nature of the excellence theory in public relations. The contingency theory is concerned about "what is going to be the most effective method at a given time" by considering the various contingent factors in the strategies organizations use when dealing with their external publics (p. 35). Opposed to the normative nature of the excellence theory, the contingency approach posits that "true" excellence should instead facilitate public relations to pick the most appropriate s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities. An example of good public relations would be g ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
James E
James is a common English language surname and given name: * James (name), the typically masculine first name James * James (surname), various people with the last name James James or James City may also refer to: People * King James (other), various kings named James * Saint James (other) * James (musician) * James, brother of Jesus Places Canada * James Bay, a large body of water * James, Ontario United Kingdom * James College, a college of the University of York United States * James, Georgia, an unincorporated community * James, Iowa, an unincorporated community * James City, North Carolina * James City County, Virginia ** James City (Virginia Company) ** James City Shire * James City, Pennsylvania * St. James City, Florida Arts, entertainment, and media * ''James'' (2005 film), a Bollywood film * ''James'' (2008 film), an Irish short film * ''James'' (2022 film), an Indian Kannada-language film * James the Red Engine, a character in ''Th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Two-way Communication
Two-way communication is a form of transmission in which both parties involved transmit information. Two-way communication has also been referred to as interpersonal communication. Common forms of two-way communication are: * Amateur radio, CB or FRS radio contacts. * Chatrooms and instant messaging. * Computer networks. See backchannel. * In-person communication. * Telephone conversations. A cycle of communication and two-way communication are actually two different things. If we examine closely the anatomy of communication – the actual structure and parts – we will discover that a cycle of communication is not a two-way communication in its entirety. Meaning, two way communication is not as simple as one may infer. One can improve two-way or interpersonal communication by focusing on the eyes of the person speaking, making eye contact, watching body language, responding appropriately with comments, questions, and paraphrasing, and summarizing to confirm main points and an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Excellence Theory
The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”.Grunig, J. E. (1992). Communication, public relations, and effective organizations: An overview of the book. In J. E. Grunig (Ed.), Excellence in public relations and communication management (pp. 1–28). Hillsdale, NJ: Lawrence Erlbaum Associates, p. 27 The excellence theory resulted from a study about the best practice in public relations, which was headed by James E. Grunig and funded by the Foundation of the International Association of Business Communicators (IABC) in 1985. Constructed upon a number of middle-range theories, and tested with surveys and interviews of professionals and CEOs in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Game Theory In Communication Networks
Game theory has been used as a tool for modeling and studying interactions between cognitive radios envisioned to operate in future communications systems. Such terminals will have the capability to adapt to the context they operate in, through possibly power and rate control as well as channel selection. Software agents embedded in these terminals will potentially be selfish, meaning they will only try to maximize the throughput/connectivity of the terminal they function for, as opposed to maximizing the welfare (total capacity) of the system they operate in. Thus, the potential interactions among them can be modeled through non-cooperative games. The researchers in this field often strive to determine the stable operating points of systems composed of such selfish terminals, and try to come up with a minimum set of rules (etiquette) so as to make sure that the optimality loss compared to a cooperative – centrally controlled setting – is kept at a minimum.M. Felegyhazi and J.P. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Persuasion
Persuasion or persuasion arts is an umbrella term for Social influence, influence. Persuasion can influence a person's Belief, beliefs, Attitude (psychology), attitudes, Intention, intentions, Motivation, motivations, or Behavior, behaviours. Persuasion is studied in many disciplines. Rhetoric studies modes of persuasion in speech and writing and is often taught as a Classics, classical subject. Psychology looks at persuasion through the lens of individual behaviour and neuroscience studies the brain activity associated with this behaviour. History and political science are interested in the role of propaganda in shaping historical events. In business, persuasion is aimed at influencing a person's (or group's) attitude or behaviour towards some event, idea, object, or another person (s) by using written, spoken, or visual methods to convey information, feelings, or reasoning, or a combination thereof. Persuasion is also often used to pursue personal gain, such as election campa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Crowd Manipulation
Crowd manipulation is the intentional or unwitting use of techniques based on the principles of crowd psychology to engage, control, or influence the desires of a crowd in order to direct its behavior toward a specific action. This practice is common to religion, politics and business and can facilitate the approval or disapproval or indifference to a person, policy, or product. The ethicality of crowd manipulation is commonly questioned. Crowd manipulation differs from propaganda—although they may reinforce one another to produce a desired result. If propaganda is "the consistent, enduring effort to create or shape events to influence the relations of the public to an enterprise, idea or group", crowd manipulation is the relatively brief call to action once the seeds of propaganda (i.e. more specifically "pre-propaganda") are sown and the public is organized into a crowd. The propagandist appeals to the masses, even if compartmentalized, whereas the crowd-manipulator appeal ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mistrust
Distrust is a formal way of not trusting any one party too much in a situation of grave risk or deep doubt. It is commonly expressed in civics as a division or balance of powers, or in politics as means of validating treaty terms. Systems based on distrust simply divide the responsibility so that checks and balances can operate. The phrase " trust, but verify" refers specifically to distrust. In systems of government An electoral system inevitably is based on distrust, but not on mistrust. Parties compete in the system, but they do not compete to subvert the system itself, or gain bad faith advantage through it - if they do they are easily caught by the others. Much mistrust does exist between parties, and it is exactly this which motivates putting in place a formal system of distrust. Diplomatic protocol for instance, which applies between states, relies on such means as formal disapproval which in effect say "we do not trust that person". It also tends to rely on a strict e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dependent And Independent Variables
Dependent and independent variables are variables in mathematical modeling, statistical modeling and experimental sciences. Dependent variables receive this name because, in an experiment, their values are studied under the supposition or demand that they depend, by some law or rule (e.g., by a mathematical function), on the values of other variables. Independent variables, in turn, are not seen as depending on any other variable in the scope of the experiment in question. In this sense, some common independent variables are time, space, density, mass, fluid flow rate, and previous values of some observed value of interest (e.g. human population size) to predict future values (the dependent variable). Of the two, it is always the dependent variable whose variation is being studied, by altering inputs, also known as regressors in a statistical context. In an experiment, any variable that can be attributed a value without attributing a value to any other variable is called ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Publics
Publics are small groups of people who follow one or more particular issue very closely. They are well informed about the issue(s) and also have a very strong opinion on it/them. They tend to know more about politics than the average person, and, therefore, exert more influence, because these people care so deeply about their cause(s) that they donate a lot of time and money. Therefore, politicians are unlikely be reelected by not pleasing the publics while in office. Issue publics Issue publics are groups of people who pay attention to one particular issue. One can be part of more than one issue public. Attentive publics Attentive publics are groups of people who pay attention to several particular issues. See also * Environmental politics Environmental politics designate both the politics about the environment (see also environmental policy) and an academic field of study focused on three core components:Carter, Neil. 2007. ''The Politics of the Environment: Ideas, Activism, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Index Of Public Relations-related Articles
The following outline is provided as an overview of and topical guide to public relations: Public relations practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Nature of public relations Public relations can be described as all of the following: * Academic discipline – branch of knowledge that is taught and researched at the college or university level. Disciplines are defined (in part), and recognized by the academic journals in which research is published, and the learned societies and academic departments or faculties to which their practitioners belong. * Communication – activity of conveying information * Marketing – process which creates, communicates, and delivers value to the customer, and maintains the relationship with customers. Essence of public relations * To create and sustain "shared meaning" or "common understanding" - NB this may ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
