Bill Novelli
William D. Novelli (born May 21, 1941) is an American executive, public relations professional, author and educator. He was born in Bridgeville, Pennsylvania. He . He is currently Distinguished Professor of the Practice at the McDonough School of Business of Georgetown University in Washington, D.C., where he teaches in the MBA program and founded the Georgetown Business for Impact center. He is also the co-chair of the Coalition to Transform Advanced Care (C-TAC), an organization he co-founded in 2009 to improve advanced illness and end-of-life care in the U.S. He earlier co-founded Porter Novelli, Porter-Novelli, today a global public relations firm. Prior to joining the faculty at Georgetown in 2009, Novelli was the CEO of AARP (from 2001).
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Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities. An example of good public relations would b ...
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