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Biel Mean Time
Swatch Internet Time (or ) is a decimal time concept introduced in 1998 by the Swatch corporation as part of their marketing campaign for their line of "Beat" watches. Instead of hours and minutes, the mean solar day is divided into 1,000 parts called '. Each is equal to one decimal minute in the French Revolutionary decimal time system and lasts 1 minute and 26.4 seconds (86.4 seconds) in standard time. Times are notated as a 3-digit number out of 1,000 after midnight. So, for example, @248 would indicate a time 248 after midnight, representing of a day, just over 5 hours and 57 minutes. There are no time zones in Swatch Internet Time; instead, it is globally based on what is conventionally known as Central European Time, West Africa Time, and UTC+1, which is the time zone in which Swatch's headquarters in Biel, Switzerland, is located; Swatch calls this "Biel Mean Time" (BMT), despite the fact that it is not actually mean solar time as measur ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Swatch Beat Logo
Swatch is a Swiss watchmaker founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group. The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers, focused on artisanal craftsmanship producing mostly mechanical watches. The name Swatch is a contraction of "second watch", as the watches were intended as casual, disposable accessories. History Swatch began development in the early 1980s, under the leadership of the then ETA SA's CEO, Ernst Thomke with a small team of watch engineers led by Elmar Mock and Jacques Müller. Conceived as a standard timekeeper in plastic, Franz Sprecher, a marketing consultant hired by Thomke to give the project an outsider's consideration, sought to create a fashionable line of watches. Swatch was originally intended to re-capture entry l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
