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Aquascutum
Aquascutum is a British heritage luxury fashion house that designs, licences and distributes ready to wear and accessories. It is owned by Shandong Ruyi. History Beginnings Aquascutum was established in 1851, the year of the Great Exhibition, when tailor and entrepreneur John Emary opened a high quality menswear shop at 46 Regent Street. In 1853, after succeeding in producing the first waterproof wool, he had his discovery patented and renamed the company 'Aquascutum', Latin for 'watershield'. In 1901, Emary moved to 100 Regent Street in the heart of London. The company created other fabrics and coats using similar names, such as the ''Eiderscutum'' light overcoat and (in 1962) the multicoloured wool-yarn weave, ''Aquaspectrum''. Coats for officers in the Crimean War (1853–1856) were made from Aquascutum's waterproof fabric, as were the trench coats worn by soldiers of all ranks in both world wars. Domestic and fashion applications followed, promoted in the 19th cent ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aquascutum Ad Campaign
Aquascutum is a British heritage luxury fashion house that designs, licences and distributes ready to wear and accessories. It is owned by Shandong Ruyi. History Beginnings Aquascutum was established in 1851, the year of the Great Exhibition, when tailor and entrepreneur John Emary opened a high quality Fashion, menswear shop at 46 Regent Street. In 1853, after succeeding in producing the first waterproof wool, he had his discovery patented and renamed the company 'Aquascutum', Latin (language), Latin for 'watershield'. In 1901, Emary moved to 100 Regent Street in the heart of London. The company created other fabrics and coats using similar names, such as the ''Eiderscutum'' light overcoat and (in 1962) the multicoloured wool-yarn weave, ''Aquaspectrum''. Coats for officers in the Crimean War (1853–1856) were made from Aquascutum's waterproof fabric, as were the trench coats worn by soldiers of all ranks in both world wars. Domestic and fashion applications followed, p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |