|
Acxiom
Acxiom (pronounced "ax-ee-um") is a Conway, Arkansas-based database marketing company. The company collects, analyzes and sells customer and business information used for targeted advertising campaigns. The company was formed in 2018 when Acxiom Corporation (since renamed LiveRamp) spun off its Acxiom Marketing Services (AMS) division to global advertising network Interpublic Group of Companies. In 2018, The Interpublic Group of Companies acquired the Acxiom Marketing Services division of Acxiom Corporation and renamed it Acxiom LLC, with the remaining portion of Acxiom Corporation becoming the publicly held company of LiveRamp. The company has offices in the United States, Europe and Asia. History Foundation and early days Acxiom was founded in 1969 as Demographics, Inc. by Charles D. Ward in Conway, Arkansas. The company was initially involved in producing mailing lists using phonebooks and payroll processing. In 1980, the company changed its name to Conway Communica ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
LiveRamp
LiveRamp Holdings, Inc. (commonly LiveRamp), is a US SaaS company that offers a data connectivity platform whose services include data onboarding, the transfer of offline data online for marketing purposes. The company now known as LiveRamp was created from the combination of Acxiom (founded in 1969) and a company it acquired named LiveRamp in 2014. The company eventually took the LiveRamp name, after spinning off the Acxiom Marketing Services (AMS) division to global advertising network Interpublic Group of Companies. The company has offices in the United States, Europe, Australia, and Asia. History Acxiom foundation and early years Acxiom was founded in 1969 as Demographics, Inc. by Charles D. Ward in Conway, Arkansas. The company was initially involved in producing mailing lists using phonebooks and payroll processing. In 1980, the company changed its name to Conway Communications Exchange, and in 1983, it incorporated as CCX Network, Inc. and made its first public off ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Interpublic Group Of Companies
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis, and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021. History On October 2, 1930, IPG was founded in New York City as McCann-Erickson, when H.K. McCann Co. (founded in 1911) and Erickson Co. (founded in 1902) merged. At the time, it was the largest agency in the ad industry. In 1960, McCann was restructured into four operating units, each reporting to a new holding company. The four units were McCann-Erickson Advertising (U.S.), McCann-Erickson Corp. (international), McCann-Marschalk, and Communications Affiliates. In ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Zeta Global
Zeta Global Holdings Corp. is an American marketing technology company which was founded in 2007. Zeta offers companies a suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships. The company went public on the New York Stock Exchange on June 10, 2021, at a US$1.7 billion valuation. The company's headquarters is in New York City, with 15 offices worldwide, in 11 countries, including Silicon Valley, London, as well as Chennai and Hyderabad in India. Zeta has more than 1,300 employees worldwide. The company's CEO is David A. Steinberg. ''Forbes'' reported that the company had been referred to as a unicorn a "billion-dollar startup". According to ''The Wall Street Journal'', as of March 2020 the company is profitable, with annual revenues exceeding $400 million. History Zeta Global was founded by David A. Steinberg and former Apple Inc. CEO John Sculley in 2007 under the name 'XL Marketing'. The company changed its name to Ze ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Conway, Arkansas
Conway is a city in the U.S. state of Arkansas and the county seat of Faulkner County, Arkansas, Faulkner County, located in the state's most populous Metropolitan Statistical Area, Central Arkansas. The city also serves as a regional shopping, educational, work, healthcare, sports, and cultural hub for Faulkner County and surrounding areas. Conway's growth can be attributed to its jobs in technology and higher education. Conway is home to three post-secondary educational institutions, earning it the nickname "The City of Colleges". As of the 2020 United States census, 2020 Census, the city proper had a total population of 64,134, making Conway the List of municipalities in Arkansas, eighth-most populous city in Arkansas. Central Arkansas, the Central Arkansas, Little Rock–North Little Rock–Conway, AR Metropolitan Statistical Area, is ranked the 76th most populous in the United States with 734,622 people in 2016. Conway is part of the larger Central Arkansas, Little Rock–N ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Targeted Advertising
Targeted advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle, and interests. This focus can also entail behavioral variables, such as browser history, purchase history, and other recent online activities. The process of algorithm targeting eliminates waste. Traditional forms of advertising, including billboards, newspapers, magazines, and radio channels, are progressively becoming replaced by online advertisements. Through the emergence of new online channels, the usefulness of targeted advertising is increasing because companies aim to minimize wasted advertising. Most targeted ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Goldman Sachs
The Goldman Sachs Group, Inc. ( ) is an American multinational investment bank and financial services company. Founded in 1869, Goldman Sachs is headquartered in Lower Manhattan in New York City, with regional headquarters in many international financial centers. Goldman Sachs is the second-largest investment bank in the world by revenue and is ranked 55th on the ''Fortune'' 500 list of the largest United States corporations by total revenue. In the Forbes Global 2000 of 2024, Goldman Sachs ranked 23rd. It is considered a systemically important financial institution by the Financial Stability Board. Goldman Sachs offers services in investment banking (advisory for mergers and acquisitions and restructuring), securities underwriting, prime brokerage, asset management, and wealth management. It is a market maker for many types of financial products and provides clearing and custodian bank services. It operates private-equity funds and hedge funds. It structures complex and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demographic
Demography () is the statistics, statistical study of human populations: their size, composition (e.g., ethnic group, age), and how they change through the interplay of fertility (births), mortality (deaths), and migration. Demographic analysis examines and measures the dimensions and Population dynamics, dynamics of populations; it can cover whole societies or groups defined by criteria such as education, nationality, religion, and ethnicity. Educational institutions usually treat demography as a field of sociology, though there are a number of independent demography departments. These methods have primarily been developed to study human populations, but are extended to a variety of areas where researchers want to know how populations of Social actions, social actors can change across time through processes of birth, death, and Human migration, migration. In the context of human biological populations, demographic analysis uses Public records, administrative records to deve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Segmentation
In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known as ''segments''. Its purpose is to identify profitable and growing segments that a company can target with distinct marketing strategies. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles, or even similar demographic profiles. The overall aim of segmentation is to identify ''high-yield segments'' – that is, those segments that are likely to be the most profitable or that have growth potential – so that these can be selected for special attention (i.e. become target markets). Many different ways to segment a market have been identified. Business-to-business (B2B) sellers might segment the market into different types of businesses or countries, while business-to-consumer (B2C) seller ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Computer Security
Computer security (also cybersecurity, digital security, or information technology (IT) security) is a subdiscipline within the field of information security. It consists of the protection of computer software, systems and computer network, networks from Threat (security), threats that can lead to unauthorized information disclosure, theft or damage to computer hardware, hardware, software, or Data (computing), data, as well as from the disruption or misdirection of the Service (economics), services they provide. The significance of the field stems from the expanded reliance on computer systems, the Internet, and wireless network standards. Its importance is further amplified by the growth of smart devices, including smartphones, televisions, and the various devices that constitute the Internet of things (IoT). Cybersecurity has emerged as one of the most significant new challenges facing the contemporary world, due to both the complexity of information systems and the societi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Division (business)
A division, sometimes called a business sector or business unit (segment), is one of the parts into which a business, organization or company is divided. Overview Divisions are distinct parts of a business. If these divisions are all part of the same company, then that company is legally responsible for all of the obligations and debts of the divisions. In the banking industry, an example would be East West Bancorp and its primary subsidiary, East West Bank. Legal responsibility Subsidiaries are separate, distinct Commercial law, legal entities for the purposes of taxation, regulation and Legal liability, liability. For this reason, they differ from divisions, which are businesses fully integrated within the main company, and not legally or otherwise distinct from it. The ''Houston Chronicle'' highlighted that the creation of a division "is substantially easier than developing subsidiaries. Because a division is an internal segment of a company, not an entirely separate enti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fortune (magazine)
''Fortune'' (stylized in all caps) is an American global business magazine headquartered in New York City. It is published by Fortune Media Group Holdings, a global business media company. The publication was founded by Henry Luce in 1929. The magazine competes with ''Forbes'' and '' Bloomberg Businessweek'' in the national business magazine category and distinguishes itself with long, in-depth feature articles. The magazine regularly publishes ranked lists including ranking companies by revenue such as in the ''Fortune'' 500 that it has published annually since 1955, and in the ''Fortune'' Global 500. The magazine is also known for its annual ''Fortune Investor's Guide''. History ''Fortune'' was founded by ''Time'' magazine co-founder Henry Luce in 1929, who declared it as "the Ideal Super-Class Magazine", a "distinguished and de luxe" publication "vividly portraying, interpreting and recording the Industrial Civilization". Briton Hadden, Luce's business partner, was no ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
