Topic summary

Print media

Extracted from the Wikipedia article Mass media.

Mass media refers to the forms of media that reach large audiences via mass communication. It includes broadcast media, digital media, print media, social media, streaming media, advertising, and events. Mass media encompasses news, advocacy, entertainment, and public service announcements, and intersects with the study of marketing, propaganda, public relations, political communication, journalism, art, drama, computing, and technology. The influence of mass media on individuals and groups has also been analysed from the standpoint of anthropology, economics, history, law, philosophy, psychology, and sociology. Mass media is often controlled by media conglomerates, which may include mass media organisations, companies, and networks, and may be susceptible to media capture. DefinitionIn the late 20th century, mass media could be classified into eight mass media industries: books, the Internet, magazines, movies, newspapers, radio, recordings, and television. The explosion of digital communication technology in the late 20th and early 21st centuries challenged this classification. By the early 2000s, a classification called the "seven mass media" came into use, comprising: Print (bo