Flagship (broadcasting)

In broadcasting, a flagship (also known as a flagship station or key station) is the broadcast station which originates a television network, or a particular radio or television program that plays a key role in the branding of and consumer loyalty to a network or station. This includes both direct network feeds and broadcast syndication, but generally not backhauls. Not all networks or shows have a flagship station, as some originate from a dedicated radio or television studio.

The term derives from the naval custom where the commanding officer of a group of naval ships would fly a distinguishing flag. In common parlance, "flagship" is now used to mean the most important or leading member of a group, hence its various uses in broadcasting. The term flagship station is primarily used in TV and radio in the United States, Canada, and the Philippines (though it is seldomly used); in the early years of radio in the United States, the term key station was used to refer to such station in a broadcast network; key station is still a valid term in television in Japan (as key kyoku; Japanese: キー局, romanized: kī kyoku).