Dallas Cowboys

General informationFoundedJanuary 28, 1960 (1960-01-28)StadiumAT&T Stadium
Arlington, TexasHeadquarteredFord Center at The Star
Frisco, TexasColorsNavy blue, metallic silver, royal blue, Cowboys star blue, white
Fight songCowboys Stampede MarchMascotRowdyWebsitedallascowboys.comPersonnelOwnerJerry JonesCEOStephen JonesGeneral managerJerry JonesHead coachBrian SchottenheimerNicknames

• America's Team
• The 'Boys
• Big D
• Doomsday Defense (under Tom Landry)

Team historyHome fields

• Cotton Bowl (1960–1971)
• Texas Stadium (1971–2008)
• AT&T Stadium (2009–present)

League / conference affiliationsNational Football League (1960–present)

• Western Conference (1960)
• Eastern Conference (1961–1969)
  • Capitol Division (1967–1969)
• National Football Conference (1970–present)
  • NFC East (1970–present)

Championships

• Super Bowl championships: 5
  1971 (VI), 1977 (XII), 1992 (XXVII), 1993 (XXVIII), 1995 (XXX)

Conference championships: 10

• NFL Eastern: 1966, 1967
• NFC: 1970, 1971, 1975, 1977, 1978, 1992, 1993, 1995

Division championships: 25

• NFL Capitol: 1967, 1968, 1969
• NFC East: 1970, 1971, 1973, 1976, 1977, 1978, 1979, 1981, 1985, 1992, 1993, 1994, 1995, 1996, 1998, 2007, 2009, 2014, 2016, 2018, 2021, 2023

Playoff appearances (36)

• NFL:1966, 1967, 1968, 1969, 1970, 1971, 1972, 1973, 1975, 1976, 1977, 1978, 1979, 1980, 1981, 1982, 1983, 1985, 1991, 1992, 1993, 1994, 1995, 1996, 1998, 1999, 2003, 2006, 2007, 2009, 2014, 2016, 2018, 2021, 2022, 2023

Owners

• Clint Murchison Jr. (1960–1984)
• Bum Bright (1984–1989)
• Jerry Jones (1989–present)

The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member of the National Football Conference (NFC) East division. The team is headquartered in Frisco, Texas, and has played its home games at AT&T Stadium in Arlington, Texas, since its opening in 2009. The stadium took its current name prior to the 2013 season, following the team's decision to sell the stadium's naming rights to telecommunications company AT&T.

The Cowboys joined the NFL as an expansion team in 1960. The team's national following might best be represented by its NFL record of consecutive sellouts. The Cowboys' streak of 190 consecutive sold out regular and postseason games (home and away) began in 2002. The franchise has made it to the Super Bowl eight times, tying it with the Pittsburgh Steelers, Denver Broncos, and San Francisco 49ers for second-most Super Bowl appearances in history behind the New England Patriots' record 11 appearances. Their eight NFC championships are tied for most in the conference's history. The Cowboys are the only NFL team to record 20 straight winning seasons (from 1966 to 1985) during which they missed the playoffs only twice (1974 and 1984).

In 2015, the Dallas Cowboys became the first sports team to be valued at $4 billion, making it the most valuable sports team in the world, according to Forbes. In 2016, the Cowboys also became the most valuable sports team at $4 billion, a record they have held since by also being the first sports team to reach a worth of $10 billion dollars. As of late 2025, the Cowboys are valued at about $13 billion. The Cowboys also generated $620 million in revenue in 2014, a record for a U.S. sports team. In 2018, they also became the first NFL franchise to be valued at $5 billion and making Forbes' list as the most valued NFL team for the 12th straight year.