Cloud rap

Cloud rap (also known as trillwave) is a subgenre of hip-hop that emerged from the Southern hip-hop scene in the late 2000s to early 2010s. The style draws influences from trap, ambient and new age music to create a hazy, dreamlike, atmospheric and relaxed production style through the extensive use of reverb and ethereal chopped samples. It was originally pioneered by artists and producers such as Lil B, Clams Casino, Friendzone, Main Attrakionz, Viper, Metro Zu and SpaceGhostPurrp.

In 2010, music blogger Walker 'Walkmasterflex' Chambliss who co-founded the blog Space Age Hustle, coined the term "cloud rap" to describe the music of Main Attrakionz member Squadda B. The term was further popularized with their compilation album 3 Years Ahead: The Cloud Rap Tape. In 2011, the genre grew in popularity with the release of ASAP Rocky's debut single "Peso," followed by "Purple Swag" and his debut mixtape, Live. Love. ASAP, which saw production credits from Clams Casino and Friendzone, as well as features from Main Attrakionz and SpaceGhostPurrp.

In 2013, Yung Lean released the single "Ginseng Strip 2002" which went viral online, further popularizing the style. His collective Sad Boys gained prominence in the cloud rap scene. Other notable artists such as Bones, Xavier Wulf, Chris Travis, Night Lovell and Black Kray would become prominent figures in the scene. Cloud rap influenced several internet rap genres such as emo rap, digicore, hexD, jerk, rage and sigilkore.