BuzzFeed

BuzzFeed, Inc. is an American Internetmedia, news, and entertainment company with a focus on digital media. Based in New York City, BuzzFeed was founded in 2006 by Jonah Peretti and John S. Johnson III to focus on tracking viral content.

Originally known for online quizzes, "listicles," and pop culture articles, the company has grown into a global media and technology company across several subsidiary publications, providing coverage on a variety of topics including politics, DIY, animals, and business. BuzzFeed generates revenue through native advertising, a strategy that helps increase the likelihood of viewers reading through the content of advertisements.

In late 2011, BuzzFeed hired Ben Smith of Politico as editor-in-chief, to expand the site into long-form journalism and reportage under the BuzzFeed News banner. After years of investment in investigative journalism, by 2021 BuzzFeed News had won the National Magazine Award, the George Polk Award, and the Pulitzer Prize, and was nominated for the Michael Kelly Award. BuzzFeed News later moved to its own domain rather than existing as a section of the main BuzzFeed website. On April 20, 2023, Peretti announced that BuzzFeed would be shuttering BuzzFeed News and focusing its news efforts into HuffPost, laying off about 180 workers.

After initially going public via a special-purpose acquisition company in 2021 with a valuation of $1.5 billion, its stock price and valuation sharply declined to only being worth $37 million by 2024, and the company entered financial difficulties. In 2026 it was announced that the company was set to be purchased by Byron Allen's family office for $120 million. The sale was completed on May 27, 2026.