Advanced Video Coding

Advanced Video Coding (AVC), also referred to as H.264 or MPEG-4 Part 10, is a video compression standard based on block-oriented, motion-compensated coding. It is by far the most commonly used format for the recording, compression, and distribution of video content, used by 79% of video industry developers as of December 2024. It supports a maximum resolution of 8K UHD.

H.264 was standardized by the ITU-TVideo Coding Experts Group (VCEG) of Study Group 16 together with the ISO/IEC JTC 1Moving Picture Experts Group (MPEG). The project partnership effort is known as the Joint Video Team (JVT). The ITU-T H.264 standard and the ISO/IEC MPEG-4 AVC standard (formally, ISO/IEC 14496-10 – MPEG-4 Part 10, Advanced Video Coding) are jointly maintained so that they have identical technical content. The final drafting work on the first version of the standard was completed in May 2003, and various extensions of its capabilities have been added in subsequent editions. High Efficiency Video Coding (HEVC), a.k.a. H.265 and MPEG-H Part 2 is a successor to H.264/MPEG-4 AVC developed by the same organizations, while earlier standards are still in common use.

H.264 is perhaps best known as being the most commonly used video encoding format on Blu-ray Discs. It has also been widely used by streaming Internet sources, such as videos from Netflix, Hulu, Amazon Prime Video, Vimeo, YouTube (more recently transitioning to VP9 and AV1) and the iTunes Store, Web software such as the Adobe Flash Player and Microsoft Silverlight, and also various HDTV broadcasts over terrestrial (ATSC, ISDB-T, DVB-T or DVB-T2), cable (DVB-C), and satellite (DVB-S and DVB-S2) systems.

H.264 is restricted by patents owned by various parties. A license covering most (but not all) patents essential to H.264 is administered by a patent pool formerly administered by MPEG LA. Via Licensing Corp acquired MPEG LA in April 2023 and formed a new patent pool administration company called Via Licensing Alliance. The commercial use of patented H.264 technologies requires the payment of royalties to Via and other patent owners. MPEG LA has allowed the free use of H.264 technologies for streaming Internet video that is free to end users, and Cisco paid royalties to MPEG LA on behalf of the users of binaries for its open source H.264 encoder openH264.