About.com

2005–2012: Times Co. acquisition, Abang.com, About en Español

The About Group generated US $102.7 million in 2007, which represented a 135% increase from the time of the Times Co. acquisition. Meyer stepped down from the chief executive role in March 2008 and was replaced by Cella Irvine, who previously worked for Hearst Corp. and Microsoft Corp. In April 2011, Irvine launched the About en Español website, which was About's first Spanish-language channel and initially featured nine topics, including movies and makeup, that were to be expanded by around 100 by the start of 2012. The launch was part of an overall strategy that included a redesigned About.com homepage, a doubling of the number of "how-to" and do-it-yourself videos on About.com's 24 channels, and new outlets on About.com for advertisers.