Time Force is a Swiss luxury goods and

watch manufacturer (meaning "watchmaking manufacturer") is a French language term of horology that has also been adopted in the English language as a loanword. In horology, the term is usually encountered in its abbreviated form ''manufacture''. This term is used wh ...

started by Christian Frommherz in 1991. The company was founded in Wallbach, Switzerland.

History

Time Force was founded by Christian Frommherz on 8 February 1991 in Wallbach, Switzerland. In 2000, he sold his shares to Jacques Bénédict Spa and ended his involvement with Time Force. Jacques Bénédict acquired Time Force and a number of other watch brands including

Givenchy Givenchy (, ) is a French luxury fashion and perfume house. It hosts the brand of haute couture and ready-to-wear clothing, accessories, perfumes and cosmetics of Parfums Givenchy. The house of Givenchy was founded in 1952 by designer Hubert de ...

, Favre Leuba, Time Force and Smalto to create the Time Force mini group. Jacques Bénédict sold Time Force to Grupo Valentín in 2002 with an agreement that they would continue to produce and manufacturer Time Force timepieces. Grupo Valentín, a corporation based in the Spanish capital of

Madrid Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a metropolitan area population of approximately 6.7 million. It is the second-largest city in the European Union (EU), an ...

, re-inveted the brand and created "Ultimate Concept Watches" slogan. During this period, Time Force launched global campaigns and special collections with celebrities such as

Rafael Nadal Rafael Nadal Parera (, ; born 3 June 1986) is a Spanish professional tennis player. He is currently ranked world No. 2 in singles by the Association of Tennis Professionals (ATP). He has been ranked world No. 1 for 209 weeks, and has finish ...

Pau Gasol Pau Gasol Sáez (, ; born July 6, 1980) is a Spanish former professional basketball player. He was a six-time NBA All-Star and a four-time All-NBA team selection, twice on the second team and twice on the third team. Gasol won two NBA champio ...

Elsa Pataky Elsa Lafuente Medianu (; born 18 July 1976), known professionally as Elsa Pataky, is a Spanish-Australian model and actress. Pataky is known for her role as Elena Neves in the ''Fast & Furious'' franchise. She has appeared in the films ''Snakes ...

Cristiano Ronaldo Cristiano Ronaldo dos Santos Aveiro (; born 5 February 1985) is a Portuguese professional footballer who plays as a forward and captains the Portugal national team. He is currently a free agent. Widely regarded as one of the greatest p ...

Oscar Córdoba Oscar, OSCAR, or The Oscar may refer to: People * Oscar (given name), an Irish- and English-language name also used in other languages; the article includes the names Oskar, Oskari, Oszkár, Óscar, and other forms. * Oscar (Irish mythology), ...

Gerard Piqué Gerard Piqué Bernabeu (, ; born 2 February 1987) is a Spanish former professional footballer who played as a centre-back. He is considered one of the best defenders of his generation. Initially a highly promising student at La Masia, Piq ...

and

Alberto Contador Alberto Contador Velasco (; born 6 December 1982) is a Spanish former Road bicycle racing, professional cyclist. He is one of the most successful riders of his era, winning the Tour de France twice (2007 Tour de France, 2007, 2009 Tour de France ...

. A distribution and sales office in

Dubai Dubai (, ; ar, دبي, translit=Dubayy, , ) is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 emirates of the United Arab Emirates.The Government and Politics ...

was also established during this period. The Trusendi family of the Swiss watch industry, acquired the brand in 2019 to ensure its continuity, preserve the core values, and to once again return the company back to its roots in Switzerland.

Brand Ambassadors

Time Force - Cristiano Ronaldo limited edition

- Cyclist & 2x

Tour de France The Tour de France () is an annual men's multiple-stage bicycle race primarily held in France, while also occasionally passing through nearby countries. Like the other Grand Tours (the Giro d'Italia and the Vuelta a España), it consist ...

winner. *

Oscar Cordoba Oscar, OSCAR, or The Oscar may refer to: People * Oscar (given name), an Irish- and English-language name also used in other languages; the article includes the names Oskar, Oskari, Oszkár, Óscar, and other forms. * Oscar (Irish mythology), ...

- Pro Footballer, Columbian national team goalie. *

Manolo Cardona Manuel "Manolo" Julián Cardona Molano (born April 25, 1977) is a Colombian actor. Personal life Cardona was born in Popayán, Cauca, Colombia on April 25, 1977. At the age of seven, Cardona's family nicknamed him "Manolo," which later becam ...

- Columbian film & TV actor. *

- Professional Spanish & NBA All- Star basketball player. *

- Spanish model and actress. *

Gerard Pique Gerard is a masculine forename of Proto-Germanic origin, variations of which exist in many Germanic and Romance languages. Like many other early Germanic names, it is dithematic, consisting of two meaningful constituents put together. In this ...

- Spanish former professional footballer. *

- Spanish professional tennis player. Winner of 22

Grand Slam Grand Slam most often refers to: * Grand Slam (tennis), one player or pair winning all four major annual tournaments, or the tournaments themselves Grand Slam or Grand slam may also refer to: Games and sports * Grand slam, winning category te ...

singles titles. * Christiano Ronaldo - Portuguese professional footballer. *Manuela Vázquez - Columbian professional race car driver.

References

{{reflist

External links

Website
Watch manufacturing companies of Switzerland Swiss watch brands Manufacturing companies established in 1991 Privately held companies of Switzerland Design companies established in 1991 Swiss companies established in 1991