The Recycler

''The Recycler'' was a U.S. newspaper first published, in July 1973, under the name ''E-Z Buy E-Z Sell'' by the Canadians Gunter and Nancy Schaldach after they moved to Los Angeles, California, and modeled after a similar publication in Vancouver.

It started as a biweekly, mimeographed, 16-page publication. The intention was to sell the paper for 25 cents, but most of the initial 15,000 copies were given away for free. "At the beginning it was kind of a chicken-egg thing," recalled John Dorman, who joined the operation in 1974. "People would buy it to get access to advertising, but there weren't very many ads. But we had to sell papers to get ads."

The name was changed to ''The Recycler'' to capitalize on the popularity of recycling in the early 1970s.

By 1975, the paper had become profitable, and started being published weekly. The sale of display ads became an important source of revenue, and the company was able to hire its first full-time salesperson.

By the 1980s, ''The Recycler'' was published in seven editions, covering L.A., the San Fernando Valley, the South Bay, the San Gabriel Valley, Orange County, San Diego and the Inland Empire.

In 1988, the paper was sold in over 6,000 stores, and had a weekly readership of more than 540,000. By then, the company had more than 200 employees, plus another 120 who worked for McDuck Distribution. Single copies of the paper retailed for 55 cents to $1.25, depending on the edition. A sister publication, ''Photo Buys Weekly'', which featured ads accompanied by a photograph, was started in 1982.

The publication was bought by the ''Los Angeles Times'' in 1997. They came in, cleaned the house of managers and employees, and destroyed the family environment the ''Recycler'' classifieds were known for.

''The Recycler'' classified newspaper helped launch the careers of many Los Angeles bands, including Dead Kennedys, The Bangles, Guns N' Roses, Metallica, Mötley Crüe, and Hole. The company was sold by the ''Los Angeles Times'' to Target Media Partners in 2007 is now located in North Hollywood, California. ''The Recycler'' was relaunched in 2010 as a website.

Influence on music

James Hetfield responded to an advertisement in the magazine written by Lars Ulrich, founding Metallica.
Mick Mars entered Mötley Crüe after Nikki Sixx responded to an advertisement Mick placed in the magazine that read, "Loud, rude, and aggressive guitarist available."
Slash answered an ad in ''The Recycler'' to join Guns N' Roses from Izzy Stradlin. Eric Erlandson responded to an advertisement created by Hole frontwoman Courtney Love in 1989: "I want to start a band. My influences are Big Black, Sonic Youth, and Fleetwood Mac." Dead Kennedys formed in 1978 after vocalist Eric Boucher responded to an advertisement placed in ''The Recycler'' by guitarist Raymond Pepperell.

References

External links

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{{DEFAULTSORT:Recycler
Defunct newspapers published in California
Newspapers established in 1973
1973 establishments in California