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MS ''Ambience'' is a
cruise ship Cruise ships are large passenger ships used mainly for vacationing. Unlike ocean liners, which are used for transport, cruise ships typically embark on round-trip voyages to various ports of call, where passengers may go on Tourism, tours k ...
operated by Ambassador Cruise Line. The vessel was delivered to
Princess Cruises Princess Cruises is an American cruise line owned by Carnival Corporation & plc. The company headquarters are in Santa Clarita, California and is incorporated in Bermuda. As of 2025, it is the List of cruise lines#List of cruise lines by size, s ...
in 1991 by the
Fincantieri Fincantieri S.p.A. () is an Italian shipbuilding company based in Trieste, Italy. Already the largest shipbuilder in Europe, after the acquisition of Vard in 2013, Fincantieri group doubled in size to become the fourth largest in the world (2014 ...
shipyard in
Monfalcone Monfalcone (; Venetian language#Regional variants, Bisiacco: ; ; ; archaic ) is a town and (municipality) in the Province of Gorizia, Regional decentralization entity of Gorizia in Friuli-Venezia Giulia, northern Italy, located on the Gulf of Tr ...
, Italy as ''Regal Princess'', sailing on their North American routes. After 2000 she was deployed on the company's Australian routes, then later in the Mediterranean and Baltic seas. In 2007 ''Regal Princess'' was transferred to
P&O Cruises Australia P&O Cruises Australia was a British-American owned cruise line with operational headquarters as part of Carnival Australia, based in Chatswood, New South Wales, Australia. Originally a sister company of P&O Cruises in the United Kingdom, it wa ...
, underwent major refurbishment, and was renamed ''Pacific Dawn'', operating from Australia to South Pacific destinations. Her renaming coincided with P&O's 75th anniversary in Australia. It was intended that the ship would be retired in 2020, sold to Cruise & Maritime Voyages (CMV) and renamed ''Amy Johnson'', but CMV had financial difficulties and went into
administration Administration may refer to: Management of organizations * Management, the act of directing people towards accomplishing a goal: the process of dealing with or controlling things or people. ** Administrative assistant, traditionally known as a se ...
in 2020, affected by the
COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
. Later in 2020 ''Pacific Dawn'' was sold to Ocean Builders Central, and renamed ''Satoshi''. They intended her to become a floating residence in the
Gulf of Panama The Gulf of Panama () is a gulf of the Pacific Ocean off the southern coast of Panama, where most of eastern Panama's southern shores adjoin it. The Gulf has a maximum width of , a maximum depth of and the size of . The Panama Canal connects the ...
; however, after failing to obtain insurance for the proposed operation, she was resold in 2021 for operation by Ambassador Cruise Line, entering service as ''Ambience'' in 2022.


Concept and construction

Sitmar Cruises Sitmar Cruises and its predecessor Sitmar Line were company names derived from the acronym for the Società Italiana Trasporti Marittimi (). SITMAR originally was an Italian shipping line founded by Russian émigré Alexandre Vlasov, however the ...
had started an ambitious new building programme for the North American cruise market in 1985. Following an abortive attempt to order ships from the Italy-based
Fincantieri Fincantieri S.p.A. () is an Italian shipbuilding company based in Trieste, Italy. Already the largest shipbuilder in Europe, after the acquisition of Vard in 2013, Fincantieri group doubled in size to become the fourth largest in the world (2014 ...
, the company had placed an order for one ship, , with the
Chantiers de l'Atlantique Chantiers de l'Atlantique is a shipyard in Saint-Nazaire, Saint-Nazaire, France. It is one of the world's largest shipyards, constructing a wide range of commercial, naval, and passenger ships. It is located near Nantes, at the mouth of the Loire, ...
shipyard in France. Sitmar were planning to order additional vessels however, and the Italian government—owners of Fincantieri—were eager to have these ships built by an Italian shipyard. Following negotiations between Sitmar and Fincantieri, the former placed an order for two cruise ships with the latter, to be delivered in 1990 and 1991. Although the ships maintained the same basic layout of
Sitmar Fairmajesty MV ''Columbus'' was a cruise ship. She was built by Chantiers de l'Atlantique, at their shipyard in Saint-Nazaire, France, and launched in 1988 as ''Sitmar Fair Majesty''. Originally ordered for Sitmar Cruises, with the merger of Sitmar Cruises i ...
, their exteriors were redesigned by the Italian architect
Renzo Piano Renzo Piano (; born 14 September 1937) is an Italian architect. His notable works include the Centre Georges Pompidou in Paris (with Richard Rogers, 1977), The Shard in London (2012), Kansai International Airport in Osaka (1994), the Whitney ...
.Plowman (2006). pp. 195–196. The distinctive curved forwards superstructure of the ship was inspired by the
bottlenose dolphin The bottlenose dolphin is a toothed whale in the genus ''Tursiops''. They are common, cosmopolitan members of the family Delphinidae, the family of oceanic dolphins. Molecular studies show the genus contains three species: the common bot ...
. In 1988, while the two new ships ordered from Fincantieri were in the early stages of construction, Sitmar Cruises was sold to P&O and the three Sitmar ships under construction were transferred to the fleet of P&O's subsidiary
Princess Cruises Princess Cruises is an American cruise line owned by Carnival Corporation & plc. The company headquarters are in Santa Clarita, California and is incorporated in Bermuda. As of 2025, it is the List of cruise lines#List of cruise lines by size, s ...
. The second of the ships under construction at Fincantieri was launched from drydock on 29 March 1990 and named ''Regal Princess''. Following successful sea trials on 5 June 1991 ''Regal Princess'' was delivered on 20 July 1991 to Astamar, a subsidiary of P&O.


Service history


1991–2007: ''Regal Princess''

Following delivery, ''Regal Princess'' sailed to New York City where she was officially named by the former UK Prime Minister
Margaret Thatcher Margaret Hilda Thatcher, Baroness Thatcher (; 13 October 19258 April 2013), was a British stateswoman who served as Prime Minister of the United Kingdom from 1979 to 1990 and Leader of the Conservative Party (UK), Leader of th ...
on 8 August 1991. Subsequently, ''Regal Princess'' entered service by joining her sister ship ''Crown Princess'' in cruising out of Fort Lauderdale to the
Caribbean The Caribbean ( , ; ; ; ) is a region in the middle of the Americas centered around the Caribbean Sea in the Atlantic Ocean, North Atlantic Ocean, mostly overlapping with the West Indies. Bordered by North America to the north, Central America ...
during the northern hemisphere winter, transferring to the Alaskan trade for the summer months. In 1992 the ownership of the vessel was transferred from Astamar to Princess Cruises and she was transferred from the Italian registry to
Liberia Liberia, officially the Republic of Liberia, is a country on the West African coast. It is bordered by Sierra Leone to Liberia–Sierra Leone border, its northwest, Guinea to Guinea–Liberia border, its north, Ivory Coast to Ivory Coast–Lib ...
n flag. In 2000 ''Regal Princess'' received a major refurbishment. From the same year until 2003, she spent the southern hemisphere summer months cruising out of
Sydney Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...
, taking over Princess Cruises' Australian itineraries following the transfer of another former Sitmar ship, the ''Sky Princess'', to
P&O Cruises Australia P&O Cruises Australia was a British-American owned cruise line with operational headquarters as part of Carnival Australia, based in Chatswood, New South Wales, Australia. Originally a sister company of P&O Cruises in the United Kingdom, it wa ...
as .Plowman (2006). pp. 249–253. For the 2003 northern hemisphere summer season, ''Regal Princess'' was repositioned for cruises on the
Mediterranean Sea The Mediterranean Sea ( ) is a sea connected to the Atlantic Ocean, surrounded by the Mediterranean basin and almost completely enclosed by land: on the east by the Levant in West Asia, on the north by Anatolia in West Asia and Southern Eur ...
and
Baltic Sea The Baltic Sea is an arm of the Atlantic Ocean that is enclosed by the countries of Denmark, Estonia, Finland, Germany, Latvia, Lithuania, Poland, Russia, Sweden, and the North European Plain, North and Central European Plain regions. It is the ...
. While on a
repositioning cruise A repositioning cruise (informal: repo cruise) is a cruise in which the embarkation port and the disembarkation port are different. This is a less common type of cruise; in the majority of cruises the ship's final destination is the same as the s ...
from Copenhagen to New York in August 2003, a number of passengers and crew on board ''Regal Princess'' were infected by the
Norovirus Norovirus, also known as Norwalk virus and sometimes referred to as the winter vomiting disease, is the most common cause of gastroenteritis. Infection is characterized by non-bloody diarrhea, vomiting, and stomach pain. Fever or headaches may ...
. The number of infected people on board eventually rose to 217, and the decision was made for the ship to drop planned calls in Greenland and Newfoundland in favour of sailing directly to New York. By the time the ship arrived in New York on 2 September 2003, one day ahead of schedule, only four people on board were still suffering from the virus. The ship was again disinfected and was able to depart on her next scheduled cruise without problems.Plowman (2006). pp. 269–272. In 2004 ''Regal Princess'' was planned to join her sister ship (ex-''Crown Princess'') in the fleet of A'Rosa Cruises, P&O Cruises' brand aimed at the German market, but the transfer was cancelled following the sale of A'Rosa Cruises to Arkona in 2003. In late 2006 ''Regal Princess'' was due to transfer to the fleet of Ocean Village, but this too was cancelled. Instead, ''Regal Princess'' was transferred to the fleet of P&O Cruises Australia in late 2007.


2007–2020: ''Pacific Dawn''

Following an extensive refurbishment, ''Regal Princess'' was renamed ''Pacific Dawn'' and christened on 8 November 2007 by
Olympic Olympic or Olympics may refer to Sports Competitions * Olympic Games, international multi-sport event held since 1896 ** Summer Olympic Games ** Winter Olympic Games * Ancient Olympic Games, ancient multi-sport event held in Olympia, Greece bet ...
gold medalist
Cathy Freeman Catherine Astrid Salome Freeman (born 16 February 1973) is an Australian former sprinter, who specialised in the 400 metres event. Her personal best of 48.63 seconds currently ranks her as the ninth-fastest woman of all time, set while fin ...
. Unlike the previous P&O Cruises Australia ships, ''Pacific Dawn'' had an all-white hull, to mark P&O's 75th anniversary in Australia. In December 2009, ''Pacific Dawn'' was moved to her new home port in
Hamilton Hamilton may refer to: * Alexander Hamilton (1755/1757–1804), first U.S. Secretary of the Treasury and one of the Founding Fathers of the United States * ''Hamilton'' (musical), a 2015 Broadway musical by Lin-Manuel Miranda ** ''Hamilton'' (al ...
to allow and to be based in Sydney. In May 2010, ''Pacific Dawn'' went into dry dock in
Brisbane Brisbane ( ; ) is the List of Australian capital cities, capital and largest city of the States and territories of Australia, state of Queensland and the list of cities in Australia by population, third-most populous city in Australia, with a ...
for extensive refurbishment. In November 2014, the ship was dry-docked in Sydney, Australia for the addition of "The Edge" activities (including a zip-line, "crow's nest experience" and rock-climbing wall), a refurbishment of the Waterfront Restaurant and a cosmetic make-over of the pool deck. During this time it was known among the crew as "Salvatore Lupo's private yacht", after the captain who had served on the ship since its launch, making his way from 3rd officer to Captain while serving on the vessel over its history. In November 2019,
P&O Cruises Australia P&O Cruises Australia was a British-American owned cruise line with operational headquarters as part of Carnival Australia, based in Chatswood, New South Wales, Australia. Originally a sister company of P&O Cruises in the United Kingdom, it wa ...
announced ''Pacific Dawn'' and sister ship, , were to be retired in February and April 2021, respectively, with both being replaced in November 2021 by the larger ''Pacific Encounter'' which is currently sailing as . Her final voyage under the P&O Cruises Australia was scheduled for 8 February 2021, travelling from
Melbourne Melbourne ( , ; Boonwurrung language, Boonwurrung/ or ) is the List of Australian capital cities, capital and List of cities in Australia by population, most populous city of the States and territories of Australia, Australian state of Victori ...
to
Singapore Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...
. There the ship would be officially handed over to Cruise & Maritime Voyages (CMV), which intended to rename her ''Amy Johnson'', after the first woman to fly solo from London to Australia. Following the failure of CMV in July 2020, on 28 September P&O Cruises Australia announced that they had retired the ship earlier than planned as the pause in their schedules due to the
COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
offered an opportunity to sell her.


2020–2021: ''Satoshi''

The ship was sold in November 2020 to Marshall Islands company Ocean Builders Central Inc. for about US$9.5 million, and named ''Satoshi'', after the presumed creator of Bitcoin. In normal times a price of around $100 million would have been expected, but the 2020 Covid pandemic had caused cruise ship prices to collapse, and many were scrapped. A very detailed article about the Satoshi project. It was planned that the ship would be anchored in the
Gulf of Panama The Gulf of Panama () is a gulf of the Pacific Ocean off the southern coast of Panama, where most of eastern Panama's southern shores adjoin it. The Gulf has a maximum width of , a maximum depth of and the size of . The Panama Canal connects the ...
from the coast and host a floating community of 2,020 people. Residents would purchase their cabins and have access to the ship's amenities. The commercial spaces would be operated by individual companies which, in keeping with the cryptocurrency spirit and technology incubator, would accept
Bitcoin Bitcoin (abbreviation: BTC; Currency symbol, sign: ₿) is the first Decentralized application, decentralized cryptocurrency. Based on a free-market ideology, bitcoin was invented in 2008 when an unknown entity published a white paper under ...
for purchases. A 30-minute ferry ride by tender would connect the ship to
Panama City Panama City, also known as Panama, is the capital and largest city of Panama. It has a total population of 1,086,990, with over 2,100,000 in its metropolitan area. The city is located at the Pacific Ocean, Pacific entrance of the Panama Canal, i ...
. Ship operations would have been run by a spin off company called Viva Vivas. However, the owners and operators were not able to secure insurance for the ship's proposed operation in Panama, and slated her in December 2020 to be scrapped at Alang, India. However, she stayed at Panama until March 2021, when it was reported that she had been sold to Wake Asset Co, a single-ship
British Virgin Islands The British Virgin Islands (BVI), officially the Virgin Islands, are a British Overseas Territories, British Overseas Territory in the Caribbean, to the east of Puerto Rico and the United States Virgin Islands, US Virgin Islands and north-west ...
company, for operation by an unnamed European cruise start-up; the price was thought to have been $12m. She arrived at
Bar, Montenegro Bar (Montenegrin language, Montenegrin: Bar, Бар, , ) is a town and seaport in Coastal Montenegro, Coastal region of Montenegro. It is the capital of the Bar Municipality and a center for tourism. According to the 2023 census, the city proper ...
to be laid up on 27 March.


2022–present: ''Ambience''

On 13 May 2021 it was announced that the new operator would be British start-up company Ambassador Cruise Line, and the ship, to be renamed ''Ambience'', would commence sailings in April 2022 after a refit. Initially she would be based at
Tilbury Tilbury is a port town in the borough of Thurrock, Essex, England. The present town was established as separate settlement in the late 19th century, on land that was mainly part of Chadwell St Mary. It contains a Tilbury Fort, 16th century fort ...
, UK. In October 2021, she began her refit at the Viktor Lenac Shipyard near
Rijeka Rijeka (; Fiume ( fjuːme in Italian and in Fiuman dialect, Fiuman Venetian) is the principal seaport and the List of cities and towns in Croatia, third-largest city in Croatia. It is located in Primorje-Gorski Kotar County on Kvarner Ba ...
. There were some supply-chain issues caused by the
Russo-Ukrainian War The Russo-Ukrainian War began in February 2014 and is ongoing. Following Ukraine's Revolution of Dignity, Russia Russian occupation of Crimea, occupied and Annexation of Crimea by the Russian Federation, annexed Crimea from Ukraine. It then ...
, and the inaugural cruise, from Tilbury to Hamburg, was rescheduled to 20 April 2022. On 26 May 2022, ''Ambience'' was detained briefly at Tilbury after a
Port State Control Port state control (PSC) is an inspection regime for countries to inspect foreign-registered ships in port other than those of the flag state and take action against ships that are not in compliance. Inspectors for PSC are called PSC officers ( ...
inspection revealed deficiencies in the fuel system. The ship was released the following day. In 2023, Ambassador cruise line announced that their ships will have internet connections from
Starlink Starlink is a satellite internet constellation operated by Starlink Services, LLC, an international telecommunications provider that is a wholly owned subsidiary of American aerospace company SpaceX, providing coverage to around 130 countries ...
added to them and that ''Ambience'' will sail the grand round the world cruise in 2024.


Incidents and accidents


2001 grounding in Cairns

While on a cruise from Sydney to destinations in Asia on 15 March 2001, ''Regal Princess'' experienced difficulties when entering the port of
Cairns Cairns (; ) is a city in the Cairns Region, Queensland, Australia, on the tropical north east coast of Far North Queensland. In the , Cairns had a population of 153,181 people. The city was founded in 1876 and named after William Cairns, Sir W ...
, due to high winds. While she made it safely to the harbour, it was decided to postpone her departure by eight hours, allowing the winds to subside and use more favourable tidal conditions. Despite these precautions ''Regal Princess'' was grounded while outbound from Cairns, but was able to free herself under her own power after just four minutes. The ship then returned to Cairns for preliminary inspections. Due to sea conditions the hull of the ship could not be inspected by divers in Cairns, and the ship was allowed to sail to Darwin for a full inspection of the hull. In Darwin minor damage to the ship's
bulbous bow A bulbous bow is a streamlined flaring or protruding bulb at the bow (or front) of a ship just below the waterline. The flare or bulb modifies the way the water flows around the hull, reducing drag and thus increasing speed, range, fuel effici ...
was discovered, but this did not threaten her safety and ''Regal Princess'' was cleared to continue her cruise. A subsequent study to the causes of the accident concluded ''Regal Princess'' was too large to safely traverse the narrow channel leading into Cairns, and that "commercial incentives ... may have influenced the approval process to exceed the limits of a reasonable safety envelope".


2007 Huatulco mishap

In February 2007 on the
Panama Canal The Panama Canal () is an artificial waterway in Panama that connects the Caribbean Sea with the Pacific Ocean. It cuts across the narrowest point of the Isthmus of Panama, and is a Channel (geography), conduit for maritime trade between th ...
cruise (G705), following a brief scheduled stop at the pier in
Huatulco Huatulco (; ''wah-TOOL-coh''), formally Bahías de Huatulco, centered on the town of La Crucecita, is a tourist development in Mexico. It is located on the Pacific coast in the state of Oaxaca. Huatulco's tourism industry is centered on its ni ...
harbor in
Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...
, ''Regal Princess'' ran aground, making contact on her port side while backing out of the harbor due to high winds from the southeast, and listed at least five degrees to starboard. The ship freed itself and continued on to
Acapulco Acapulco de Juárez (), commonly called Acapulco ( , ; ), is a city and Port of Acapulco, major seaport in the Political divisions of Mexico, state of Guerrero on the Pacific Coast of Mexico, south of Mexico City. Located on a deep, semicirc ...
at reduced speed and later was seen from the air severely listing to starboard, during inspection/repair in the harbor there. The subsequent scheduled cruise was cancelled due to the damage repair/inspection. The ship was drydocked and repaired at Balboa, Panama and took almost one month to fix the hull damage.


2009 Sydney swine flu outbreak

On 25 May 2009, ''Pacific Dawn'' docked in
Sydney Harbour Port Jackson, commonly known as Sydney Harbour, is a ria, natural harbour on the east coast of Australia, around which Sydney was built. It consists of the waters of Sydney Harbour, Middle Harbour, North Harbour and the Lane Cove River, Lane ...
. It was reported that 130 of approximately 2,000 passengers had flu-like symptoms and two five-year-old boys subsequently tested positive for
swine flu Swine influenza is an infection caused by any of several types of swine influenza viruses. Swine influenza virus (SIV) or swine-origin influenza virus (S-OIV) refers to any strain of the influenza family of viruses that is endemic in pigs. As ...
. New South Wales Health authorities ordered all 2,000 passengers from the ship to stay at home, or in hotel rooms, for seven days as a form of self-imposed quarantine. The cases of swine flu from ''Pacific Dawn'' were the first reported contagious cases of swine flu in Sydney. On 26 May, it was reported that 14 passengers from ''Pacific Dawn'' had tested positive for swine flu. At the time, as measured against the confirmed cases for nation states, ''Pacific Dawn'' carried the 14th largest number of confirmed cases. It ranked ahead of Mainland China, Hong Kong, Brazil and New Zealand.


2010 Gateway Bridge near miss

On 10 April 2010 ''Pacific Dawn'' lost power on the
Brisbane River The Brisbane River (Turrbal language, Turrbal: ) is the longest river in South East Queensland, Australia. It flows through the city of Brisbane, before emptying into Moreton Bay on the Coral Sea. John Oxley, the first European to explore the ...
on approach to the
Gateway Bridge The Sir Leo Hielscher Bridges, formerly and still collectively referred to as the Gateway Bridge, are a pair of twin road bridges that carry the Gateway Motorway (M1) over the Brisbane River, skirting the eastern suburbs of the city of Brisba ...
. The pilot and tugs brought the ship to a full stop within 70 metres of the newly-built structure and the disabled ship was towed back to Portside Wharf in
Hamilton, Queensland Hamilton is a riverside mixed-use suburbs and localities (Australia), suburb in the north-east of the City of Brisbane, Queensland, Australia. Hamilton is located along the north bank of the Brisbane River. In the , Hamilton had a population of ...
. The captain believed that the failure was due to a blown fuse following a saltwater leak.


2018 disappearance of a passenger

On 12 April 2018 at 4pm, 47-year-old Natasha Schofield fell overboard. Her husband was with her at the time, and quickly raised the alarm. The ship left its course and began an unsuccessful search until 8am the following morning. Her three children were on the cruise, but did not witness the event. The ship returned to
Brisbane Brisbane ( ; ) is the List of Australian capital cities, capital and largest city of the States and territories of Australia, state of Queensland and the list of cities in Australia by population, third-most populous city in Australia, with a ...
, Australia on 15 April 2018. By reviewing security footage, police determined that the event had been a
suicide Suicide is the act of intentionally causing one's own death. Risk factors for suicide include mental disorders, physical disorders, and substance abuse. Some suicides are impulsive acts driven by stress (such as from financial or ac ...
shown by Schofield's leap over the railing.


2022 unscheduled drydock

On 18 December 2022, about four hours after 1400 passengers had embarked for a 3-day cruise from Tilbury, the ship's maintenance checks revealed a serious problem at lifeboat stations, Ambassador decided to cancel the cruise for safety reasons. All passengers disembarked the following morning and repairs commenced. Later, the subsequent 15-day Christmas and New Year cruise was also cancelled as the repairs could not to be done in Tilbury and ''Ambience'' was sent to a
Bremerhaven Bremerhaven (; ) is a city on the east bank of the Weser estuary in northern Germany. It forms an exclave of the Bremen (state), city-state of Bremen. The Geeste (river), River Geeste flows through the city before emptying into the Weser. Brem ...
shipyard. The repairs were completed by 2 January 2023 and she resumed her cruise programme.


References

{{DEFAULTSORT:Ambience 1990 ships Ships built by Fincantieri Ships built in Monfalcone Maritime incidents in 2009 Maritime incidents in 2010 Maritime incidents involving cruise ships Ships of P&O Cruises Australia Ships of Princess Cruises