No Fear is an American
lifestyle clothing brand that was created in 1989 by
Tommy Middleton,
Mark Simo,
Brian Simo
Brian Simo (pronounced "see-mow") (born October 1, 1959) is an American former professional racing driver and businessman. He is a veteran of Trans-Am racing and the owner and founder of the No Fear clothing line. In addition, he competed on the ...
,
Boris Said, and
Marty Moates. No Fear Inc. products are sold at various retail stores and company owned stores. It also offers No Fear
energy drinks under the same brand, in a
joint venture with
South Beach Beverage Company
SoBe (stylized as ) is an American brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the ...
. The company currently employs about 450 people. On February 25, 2011, they filed for
Chapter 11 bankruptcy. The UK-based sports retailer
Frasers Group —then known as Sports Direct International— bought No Fear in August 2011.
Clothing
No Fear T-shirts were very popular from the early-1990s to early-2000s, peculiarly not having been endorsed by any celebrities. Shirts typically featured
existential slogans or quotes that touted the virtues of
extreme sports. Common themes included
death anxiety, lack of laziness, contempt for social norms, and the law.
No Fear Energy Drink
No Fear began distributing a No Fear Energy drink through partnership with
SoBe. Flavors and versions currently consist of:
*Original (grapefruit)
*Sugar Free
*Motherload (berry)
*Bloodshot (orange/dragonfruit)
No Fear was the official energy drink of the
World Extreme Cagefighting, and sponsored fighter
Urijah Faber.
Promotion
No Fear began a promotion in 2009 to earn No Fear "cred" by entering codes found under the tab of the cans. Participants can use points earned to acquire No Fear Gear. Grand Prizes include admission to:
*Mixed Martial Arts event
*Motocross event
*Surfing trip to Hawaii
*Concert tour with
Lamb of God
Lamb of God ( el, Ἀμνὸς τοῦ Θεοῦ, Amnòs toû Theoû; la, Agnus Dei, ) is a title for Jesus that appears in the Gospel of John. It appears at John 1:29, where John the Baptist sees Jesus and exclaims, "Behold the Lamb of God wh ...
.
On February 12, 2008,
World Extreme Cagefighting announced that the No Fear Energy Drink brand had entered a deal with the WEC as the promotion's official presenting sponsor and exclusive energy drink sponsor. The partnership was begun with an event that took place in Albuquerque, New Mexico, the next day.
No Fear has a sponsor for the
NASCAR Sprint Cup Series with NASCAR driver
Boris Said. It has also sponsored
Team Pacquiao on many occasions.
See also
*
Mixed martial arts clothing
*
No Fear Racing
No Fear Racing was a part-time NASCAR Sprint Cup Series team racing the No. 60 SoBe No Fear Energy Drink Ford Fusion driven by Boris Said. It was owned by Frank Stoddard and Mark Simo, owner of the No Fear brand. The team debuted at the 2006 D ...
References
External links
*
{{Authority control
1990s fashion
Clothing companies established in 1989
Companies based in Carlsbad, California
Privately held companies based in California
Sportswear brands
Clothing brands of the United States
Sports Direct