No Fear is an American

lifestyle Lifestyle is the interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture. The term "style of life" () was introduced by Austrian psychologist Alfred Adler in his 1929 book, ''The Case of Miss R.'', w ...

clothing brand that was created in 1989 by

Mark Simo Mark "Simo" Simonaitis (born October 1, 1959) is an American race car driver and entrepreneur. He is the twin brother of racer Brian Simo. Currently, he is the CEO of No Fear, and a co-owner of No Fear Racing. Simo has made two NASCAR Craftsman ...

, Brian Simo and Marty Moates. No Fear Inc. products are sold at various retail stores and company-owned stores. There are also

energy drink An energy drink is a type of non-alcoholic psychoactive functional beverage containing stimulant compounds, usually caffeine (at a higher concentration than ordinary soda pop) and taurine, which is marketed as reducing tiredness and improving pe ...

s under the same brand, in a

joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acce ...

with South Beach Beverage Company. The company currently employs about 450 people. On February 25, 2011,

chapter 11 Chapter 11 of the United States Bankruptcy Code ( Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, w ...

bankruptcy was filed for the company. The UK-based sports retailer

Frasers Group Frasers Group plc (formerly known as Sports Direct International plc) is a British retail, sport and intellectual property group, named after its ownership of the department store chain House of Fraser. The company is best known for trading pr ...

—then known as Sports Direct International— bought No Fear in August 2011.

Clothing

No Fear T-shirts were very popular from the early 1990s to early 2000s. Boxer Manny Pacquiao wore No Fear clothing during training and for his matches. Shirts typically featured

existential Existentialism is a family of philosophical views and inquiry that explore the human individual's struggle to lead an authentic life despite the apparent absurdity or incomprehensibility of existence. In examining meaning, purpose, and value ...

slogans or quotes that touted the virtues of

extreme sports Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk of injury or death. These activities often involve speed, height, a high level of physical exertion and highly specialized gear. Extre ...

. Common themes that flagrantly touted absolute intolerance of included

death anxiety Death anxiety is anxiety caused by thoughts of one's own death, and is also known as thanatophobia (fear of death). This anxiety can significantly impact various aspects of a person's life. Death anxiety is different from necrophobia, which r ...

, laziness inclination, conforming to social norms, and the adherence to the law.

No Fear energy drink

Distribution of a No Fear energy drink was through partnership with

SoBe Sobe may refer to: People * Sobe (sister of Saint Anne) * Sobe Charles Umeh Other * SoBe, American brand of teas * SoBe Entertainment * South Beach South Beach, also nicknamed colloquially as SoBe, is a Neighborhoods of Miami Beach, Flo ...

. Flavors and versions currently consist of: *Original (grapefruit) *Sugar-free *Motherload (berry) *Bloodshot (orange/dragonfruit) No Fear was the official energy drink of the

World Extreme Cagefighting World Extreme Cagefighting (WEC) was an American mixed martial arts (MMA) promotion founded in 2001. It was purchased by Zuffa, LLC, the parent company of the Ultimate Fighting Championship (UFC), in 2006. In its final incarnation, it was mad ...

, and sponsored fighter

Urijah Faber Urijah Christopher Faber ( ; born May 14, 1979) is an American former mixed martial artist and actor. He competed in the bantamweight and featherweight divisions of the Ultimate Fighting Championship (UFC). He is the founder of Team Alpha Male ...

. The Advertiser BLITZKRIEG from Australia 1999, Racer X Illustrated

Jeremy McGrath Jeremy McGrath (born November 19, 1971) is an American former professional motocross and AMA Supercross Championship, supercross racer. Considered one of the most popular and influential riders in the history of motorcycle racing, McGrath won se ...

SportingGoods king of supercross.

Promotion

No Fear began a promotion in 2009 to earn No Fear "cred" by entering codes found under the tab of the cans. Participants could use points earned to acquire No Fear gear. Grand prizes include admission to: *Mixed martial arts event *Motocross events *a surfing trip to Hawaii *a concert tour with

Lamb of God Lamb of God (; , ) is a Names and titles of Jesus in the New Testament, title for Jesus that appears in the Gospel of John. It appears at wikisource:Bible (American Standard)/John#1:29, John 1:29, where John the Baptist sees Jesus and exclaims, " ...

. On February 12, 2008,

announced that the No Fear energy drink had been entered into a deal with the WEC as the promotion's official presenting sponsor and exclusive energy drink sponsor. The partnership was begun with an event that took place in Albuquerque, New Mexico, the next day. No Fear had a sponsor for the

NASCAR Sprint Cup Series The NASCAR Cup Series is the top racing series of the NASCAR, National Association for Stock Car Auto Racing (NASCAR), the most prestigious stock car racing series in the United States. The series began in 1949 as the Strictly Stock Division, ...

with NASCAR driver

Boris Said Boris Said III (born September 18, 1962) is an American professional racing driver. Said has competed in a variety of disciplines including stock car racing, stock cars, sports car racing, sports cars and touring car racing, touring cars. Said la ...

. It has also sponsored Team Pacquiao on many occasions.

References

External links

* {{Authority control 1990s fashion Clothing companies established in 1989 Companies based in Carlsbad, California Privately held companies based in California Sportswear brands Clothing brands of the United States Sports Direct

Clothing

No Fear energy drink

Promotion

See also

References

External links