2010s

File:2010s collage v21.png, From top left, clockwise: Anti-government protests called the Arab Spring arose in 2010–2011, and as a result, many governments were overthrown, including when Libyan dictator Muammar Gaddafi was killed; Crimea is annexed by Russia in 2014; ISIS/ISIL perpetrates terrorist attacks and captures territory in Syria and Iraq; climate change awareness and the Paris Agreement; the Event Horizon Telescope captures the first image of a black hole in 2019; ''Obergefell v. Hodges'' legalizes same-sex marriage in the United States in 2015, marking continuing progress for LGBT rights in developed countries; increasing use of digital and mobile technologies; the UK votes to leave the EU in 2016 on a rising tide of populism throughout the decade., 335x335px, thumb
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The 2010s (pronounced ''"twenty-tens" or "two thousand (and) tens"; shortened to "the '10s" also known as "The Tens" or more rarely "The Teens") was a decade that began on January 1, 2010, and ended on December 31, 2019.

The decade began with an economic recovery from the late 2000s financial crisis. Inflation and interest rates stayed low and steady throughout the decade, gross world product grew from 2010 to 2019, marking a period of stable recovery. The 2010s were a period of stability for the global economy, especially during the later half of the decade, fueled by strong economic growth in many countries, robust consumer spending, increased investment in infrastructure, and the emergence of new technologies. Unrest in some countries—particularly in the Arab world—evolved into socioeconomic crises triggering revolutions in Tunisia, Egypt, and Bahrain as well as civil wars in Libya, Syria, and Yemen in a regional phenomenon commonly referred to as the Arab Spring, while the resulting European debt crisis was pronounced early in the decade. Shifting social attitudes saw LGBT rights make substantial progress during the decade, particularly in developed countries.

The decade saw the musical and cultural dominance of dance-pop, electronic dance music, hipster culture and electropop. Globalization and an increased demand for variety and personalisation in the face of music streaming services such as Spotify, SoundCloud and Apple Music created many subgenres. As the decade progressed, diversity was also seen with the mainstream success of K-pop, Latin music and trap. Superhero films became box office leaders, with '' Avengers: Endgame'' becoming the highest-grossing film of all time. Cable providers saw a decline in subscriber numbers as cord cutters switched to lower cost online streaming services such as Netflix, Amazon Prime, Hulu and Disney+. The video game industry continued to be dominated by Nintendo, Sony, and Microsoft; while indie games became sustainably more popular, with ''Minecraft'' becoming the best-selling game of all time. Handheld console gaming revenue was overtaken by mobile gaming revenue in 2011. The best-selling book of this decade was ''Fifty Shades of Grey''. Drake was named the top music artist of the decade in the US by ''Billboard.''

The United States continued to retain its superpower status while China, along with launching vast economic initiatives and military reforms, sought to expand its influence in the South China Sea and in Africa, solidifying its position as an emerging superpower, despite also causing series of conflicts around its frontiers. Within its border, China also enhanced its suppression and control of Hong Kong, Xinjiang, and Tibet. Global competition between China and the U.S. coalesced into a "containment" effort and a trade war. Elsewhere in Asia, the Koreas improved their relations after a prolonged crisis, and the War on Terror continued as a part of the U.S.'s continued military involvement in many parts of the world. The rise of the Islamic State of Iraq and the Levant extremist organization in 2014 erased the borders between Syria and Iraq, resulting in a multinational intervention. In Africa, South Sudan broke away from Sudan, and mass protests and various coups d'état saw longtime strongmen deposed. In the U.S., celebrity businessman Donald Trump was elected president amid an international wave of populism and neo-nationalism. The European Union experienced a migrant crisis in the middle of the decade and the historic United Kingdom EU membership referendum followed by withdrawal negotiations during its later years. Russia attempted to assert itself in international affairs, annexing Crimea in 2014.

Information technology progressed, with smartphones becoming widespread. The internet grew from covering 29% to 54% of the world population, and also saw advancements in wireless networking devices, mobile telephony, and cloud computing. Advancements in data processing and the rollout of 4G broadband allowed data, metadata, and information to be collected and dispersed among domains at paces never before seen while online resources such as social media facilitated phenomena such as the Me Too movement, the rise of slacktivism, and online cancel culture. WikiLeaks gained international attention for publishing classified information on topics including Guantánamo Bay, Syria, the Afghan and Iraq wars, and United States diplomacy. Edward Snowden blew the whistle on global surveillance, raising awareness on the role governments and private entities have in global surveillance and information privacy. Baidu, Twitter and Instagram emerged to become among the top 10 most visited websites, while Wikipedia went from the 9th to the 5th most popular website, almost sextupling its monthly visits. Yahoo significantly declined in popularity, descending from being the 1st to the 9th most popular site, with monthly visits declining by two-thirds. Google, Facebook, YouTube and Yandex maintained relatively consistent popularity and remained within the top 10 throughout the decade.

Global warming became increasingly noticeable through new record temperatures in different occurrences and extreme weather events on all continents. The CO₂ concentration rose from 390 to 410 PPM over the decade. At the same time, combating pollution and climate change continued to be major concerns, as protests, initiatives, and legislation garnered substantial media attention. Particularly, the Paris Agreement (2015) was adopted, and the global climate youth movement was formed. Major natural disasters included the 2010 Haiti earthquake, the 2011 Tōhoku earthquake and tsunami, the Nepal earthquake of 2015, the 2018 Sulawesi earthquake and tsunami, the disappearing Malaysia Airlines Flight 370 in 2014, and the devastating hurricanes Bopha (Pablo), Haiyan (Yolanda), and Maria, as well as the 2019 European heat waves.

During the decade, the world population grew from 6.9 to 7.7 billion people. There were approximately 1.4 billion births during the decade (140 million per year), and about 560 million deaths (56 million per year).

Politics and wars

Major conflicts

The prominent wars of the decade include:

International wars

Civil wars

Revolutions and major protests

Successful revolutions and otherwise major protests of the decade include, but are not limited to:

Arab Spring

The Arab Spring was a series of anti-government protests, uprisings, and armed rebellions that spread across much of the Islamic world in the early 2010s. It began in response to oppressive regimes and a low standard of living, starting with protests in Tunisia. In the news, social media has been heralded as the driving force behind the swift spread of revolution throughout the world, as new protests appear in response to success stories shared from those taking place in other countries. In many countries, the governments have also recognised the importance of social media for organising and have shut down certain sites or blocked Internet service entirely, especially in the times preceding a major rally. Governments have also scrutinised or suppressed discussion in those forums through accusing content creators of unrelated crimes or shutting down communication on specific sites or groups, such as through Facebook.

Nuclear proliferation

*On 8 April 2010, the United States and Russia signed a treaty in Prague, Czech Republic agreed to reduce the stockpiles of their nuclear weapons by half. It is meant to replace the Strategic Offensive Reductions Treaty (SORT), which was set to expire. The treaty went into force on 5 February 2011 after it was ratified by both nations.
*In 2015, Iran and other world powers agreed to trade sanctions relief for explicit constraints on Iran's contentious nuclear program, including allowing the inspections of nuclear facilities by the International Atomic Energy Agency (IAEA). On 16 January 2016 the IAEA confirmed that Iran had complied with the agreement (the JCPOA), allowing the United Nations to lift sanctions immediately. However, on 8 May 2018, United States President Donald Trump announced the United States was withdrawing from the deal.
*On 7 July 2017, the United Nations passed the Treaty on the Prohibition of Nuclear Weapons, the first legally binding international agreement to comprehensively prohibit nuclear weapons, with the goal of leading towards their total elimination. It has been signed by 58 nations.
*Throughout the decade, North Korea expanded its nuclear capabilities, performing alleged nuclear tests in 2013 and 2016, which governments responded by placing international sanctions on the country. In response North Korea has threatened the United States, South Korea and Japan with pre-emptive nuclear strikes. However, in 2018, North Korea suggested that they may disarm their nuclear arsenal after negotiations with the United States.
* On 1 February 2019, The US formally suspended the Russo-American Intermediate-Range Nuclear Forces Treaty (INF), and Russia did the same on the following day in response. The US formally withdrew from the treaty on 2 August 2019.
* The United States initiated a renovation of the nuclear weapon arsenal of the United States, renovation of its nuclear weapon arsenal.

Terrorist attacks

The most prominent List of non-state terrorist incidents, terrorist attacks committed against civilian populations during the decade include, but are not limited to:

Political trends

International relations

China was increasingly called a superpower in the early 2010s, including at the 2011 meeting between President Hu Jintao and United States President Barack Obama. China overtook the U.S. as the world's largest trading nation, filing the World Intellectual Property Indicators, most patents, expanding its List of countries by level of military equipment, military, landing its lunar rover ''Yutu (rover), Yutu'' on the moon (ending a four-decade lack of lunar exploration) and creating China's Oriental Movie Metropolis as a major film and cultural centre. In 2018, List of countries by military expenditures, global military spending reached the highest it has been since 1988, late Cold War levels, largely fuelled by increased Military budget, defence spending by China and the United States, whose budgets together accounted for half of the world's total military spending. In 2019, the Lowy Institute Asia Power Index, which measures the projections of power in the Indo-Pacific, called both China and the United States the superpowers of the 21st century, citing immense influence in almost all eight indexes of power.

Along with China, President Vladimir Putin Russia under Vladimir Putin, led Russia also steadily increased its defence spending and continued to 2008 Russian military reform, modernise its military capabilities throughout the decade, including the development of the T-14 Armata main battle tank and the fifth-generation Sukhoi Su-57 jet fighter. Russia also flexed its power projection capabilities, particularly demonstrated during the 2014 Annexation of Crimea by the Russian Federation, annexation of Crimea and its interventions in Russian military intervention in Ukraine (2014-present), eastern Ukraine and the Russian military intervention in the Syrian Civil War, Syrian Civil War; Wagner Group had a significant presence in both conflicts. Russia also notably waged information warfare campaigns against its geopolitical foes, including Russian interference in the 2016 United States elections, interfering in the 2016 U.S. elections via 2016 Democratic National Committee email leak, hacking and leaking emails of U.S. political party leadership and by spreading disinformation via the Internet Research Agency. Other alleged Russian intelligence operations included the Poisoning of Sergei and Yulia Skripal, Skripal poisonings and the Montenegrin coup plot, both of which were attributed by some to the Unit 29155 organisation. Collectively, these activities—and the Western-led efforts to combat the influence of Russian Russian oligarch, oligarchs and political interests—have been referred to as the Second Cold War.

The European Union went through several crises. The European debt crisis caused severe economic problems to several eurozone member states, most severely Greece. The European migrant crisis, 2015 migration crisis led to several million people entering the EU illegally in a short period of time. There was a significant rise in the vote shares of several eurosceptic parties, including the Lega Nord, League in Italy, Alternative for Germany, and the Finns Party in Finland. As a result of a referendum, the United Kingdom became the first member state in the EU's history to initiate proceedings for Brexit, leaving the Union.

Western polarisation

Socio-political polarisation increased as conservatives and social liberals clashed over the role and size of government and other social, economic and environmental issues in the Western world, West. In the United States, polls showed a divided electorate regarding healthcare reform, immigration, gun rights, taxation, job creation, and debt reduction.
*Jamrisko, Michelle
"Political polarisation affects economic views"
''Salon (website), Salon''. Associated Press, 2013. Web. 7 January 2015.
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* In Europe, movements protesting increasing numbers of refugees and migrants from Islamic countries developed, such as the English Defence League and Pegida.
The trend of polarisation in the West was partially influenced by the prevalence of identity politics, both left-wing and right-wing, among activist movements. Beginning around 2011, far-left and Progressivism in the United States, progressive concepts such as combating social inequality and economic inequality, often via progressive stack tactics, proliferated in the Western world and elsewhere. Around the middle of the decade, phenomenon such as white nationalism, identitarianism and emboldened feelings of Nativism (politics), nativism saw a marked reemergence in the West due to drastically increased migration and corresponding crime and amongst both the right and left general dissatisfaction with Western government and Media responses to certain issues. There were also increased calls for egalitarianism, including between the sexes, and some scholars assert that a Fourth-wave feminism, fourth wave of feminism began around 2012, with a primary focus on intersectionality.

Antiestablishment politics

Populism in politics saw a widespread surge throughout the decade, with many politicians and various political movements expressing populist sentiments and utilising populist rhetoric. This included conservative wave phenomenon in Latin America and Neo-nationalism, neo-nationalist fervor in Europe and North America. The 2019 European Parliament election saw the highest voter turnout in two decades and saw relatively moderate centre-right and centre-left parties suffer significant losses to less moderate far-right, environmentalist, and both pro-EU and Euroscepticism, eurosceptic parties, who made gains. Examples of 2010s populist movements included the Tea Party movement, Occupy Wall Street, Brexit, Black Lives Matter, and the alt-right. Examples of populist country leaders were just as extensive, with Donald Trump, Narendra Modi, Andrés Manuel López Obrador, Hugo Chávez, Matteo Salvini, Jair Bolsonaro, Rodrigo Duterte, and Boris Johnson, left and right-wing, described as such.

Related to the rise of populism and protests movements was the decline of traditional political parties. In Europe, pasokification described the loss of vote share experienced by traditional centre-left or social democratic parties. In France, specifically, Emmanuel Macron's ''La République En Marche!'' party won a majority in its first election in 2017.

Centre-left, neoliberal and traditional social democratic parties often lost their vote share to more socialist or democratic socialist alternatives, especially in Europe. This happened most completely in Greece, where PASOK was replaced by Syriza as the main left-wing party. Other far-left parties which rose in prominence included Podemos (Spanish political party), Podemos in Spain and La France Insoumise in France. In the two-party systems of the English-speaking world, these challenges mainly came from within the established parties of the left, with Bernie Sanders in the Democratic Party (United States), Democratic Party and Jeremy Corbyn in the Labour Party (UK), Labour Party pushing for more left-wing policies.

The political establishment was also challenged in many countries by protest movements, often organised through new social media platforms. These included the various Arab Spring protests, the Occupy movement, and the yellow vests movement.

Democracy and authoritarianism

Countries which Democratisation, democratised fully or partially during the decade included Angola, which reformed under João Lourenço; Armenia, which went through 2018 Armenian revolution, a revolution; Ecuador, which reformed under Lenín Moreno; Ethiopia; and Malaysia, where the ruling party 2018 Malaysian general election, lost the first election since independence.

Long-term dictators ousted from power included Muammar Gaddafi of Libya (after 42 years), Robert Mugabe of Zimbabwe (37 years), Ali Abdullah Saleh of Yemen (33 years), Omar al-Bashir of Sudan (30 years), Hosni Mubarak of Egypt (29 years), and Zine El Abidine Ben Ali, Ben Ali of Tunisia (23 years).

Democratic backsliding occurred in countries such as Hungary, Venezuela, and Turkey.

The Arab Winter refers to the resurgence of authoritarianism, Absolute monarchy, absolute monarchies and Islamic extremism evolving in the aftermath of the Arab Spring protests in Arab World, Arab countries. The term "Arab Winter" refers to the events across Arab League countries in the Mid-East and North Africa, including the Syrian Civil War, the Iraqi insurgency (2011–14), Iraqi insurgency and the Iraqi Civil War (2014–2017), following civil war, the Egyptian Crisis (2011–14), Egyptian Crisis, the Libyan Crisis (2011–present), Libyan Crisis and the Yemeni Crisis (2011–present), Crisis in Yemen. Events referred to as the Arab Winter include those in Egypt that led to the removal of Mohamed Morsi and the seizure of power by General Abdel Fattah el-Sisi in an anti-Muslim Brotherhood campaign.

In 2018, China's National People's Congress approved a Constitution of the People's Republic of China, constitutional change that removed term limits for its List of national leaders of the People's Republic of China, leaders, granting Xi Jinping the status of "President for life, leader for life". Xi is the General Secretary of the Chinese Communist Party (paramount leader, de facto leader).

Deaths

Sitting world leaders such as Hugo Chávez of Venezuela, Muammar Gaddafi of Libya, Kim Jong-il of North Korea, Abdullah of Saudi Arabia, Lech Kaczyński of Poland, Zillur Rahman of Bangladesh, Islam Karimov of Uzbekistan and Beji Caid Essebsi of Tunisia, all List of heads of state and government who died in office, died in office, as did former leaders Fidel Castro, Lee Kuan Yew, Nelson Mandela, Margaret Thatcher, Robert Mugabe, Giulio Andreotti, Francesco Cossiga, Oscar Luigi Scalfaro, Carlo Azeglio Ciampi, Jacques Chirac, Helmut Schmidt, Helmut Kohl, Hussain Mohammad Ershad, Mohamed Morsi, Ariel Sharon, Shimon Peres, Akbar Hashemi Rafsanjani, Zine El Abidine Ben Ali, Václav Havel, Malcolm Fraser, Bob Hawke, B. J. Habibie, Yasuhiro Nakasone, Alan García, Jorge Rafael Videla, Néstor Kirchner, Fernando de la Rúa, Patricio Aylwin, Itamar Franco, A. P. J. Abdul Kalam, Atal Bihari Vajpayee and George H. W. Bush.

Prominent political events

Coups

''Coup d'état, Coups d'état'' against ruling governments during the decade include:

The following tables of events is listed by the region and by chronological order. The prominent political events include, but are not limited to:

Africa

Americas

Asia

Europe

World leaders

: List of state leaders in 2010, 2010 – List of state leaders in 2011, 2011 – List of state leaders in 2012, 2012 – List of state leaders in 2013, 2013 – List of state leaders in 2014, 2014 – List of state leaders in 2015, 2015 – List of state leaders in 2016, 2016 – List of state leaders in 2017, 2017 – List of state leaders in 2018, 2018 – List of state leaders in 2019, 2019

Assassinations and attempts

Prominent assassinations, targeted killings, and assassination attempts include:

Disasters

Non-natural disasters

Aviation

File:Katastrofa w Smoleńsku.jpg, On 10 April 2010 2010 Polish Air Force Tu-154 crash, a Tupolev Tu-154 aircraft of the Polish Air Force crashed in Russia with the Polish President Lech Kaczynski and 95 other passengers including many senior officials
File:Boeing 777-200ER Malaysia AL (MAS) 9M-MRO - MSN 28420 404 (9272090094).jpg, For over 15 months it was unclear what exactly happened to Malaysia Airlines Flight 370 until at the end of July 2015 a few remnants of the plane swept to the shores of the island of Réunion

General

Fires

File:NotreDame20190415QuaideMontebello (cropped).jpg, View of Notre-Dame Cathedral on fire as seen from Quai de Montebello in Paris

Marine

Pollution

Natural disasters

Earthquakes and tsunamis

Tropical cyclones

Tornadoes

Floods, avalanches, and mudslides

Volcanic eruptions

Droughts, heat waves, and wildfires

Economics

The global economy during the 2010s was generally strong. It saw steady growth, low unemployment, and increasing consumer confidence recovering from the Great Recession, great recession. The decade ended with a strong finish, with 2019 seeing record highs in many areas. A European debt crisis, sovereign-debt crisis in Europe began in early 2010, and the Greek government admitted that it was having difficulties servicing its large sovereign debt. In the summer and fall of 2011, bond yields for Italy and Spain spiked above 6 percent. By 2015 bond rates had returned to normal ranges across Europe, save for Greece, which accepted another, even more stringent bailout package. The size of the European Financial Stability Facility was increased from €440 billion to €2 trillion. Despite the Eurozone debt crisis, the American Dow Jones Industrial Average had its longest stretch of gains since the late 1990s tech boom. However, economic issues, including inflation and an increase in commodity prices, sparked unrest in many lower-income countries. In some countries, particularly those in the Arab world, political unrest evolved into socioeconomics, socioeconomic crises, resulting in the Arab Spring leading to political instability and civil wars.

As a result of the global recession, many central banks instituted a zero interest-rate policy, or close to it. Another form of monetary stimulus (economics), stimulus was that of quantitative easing. The resulting flood of market liquidity caused a rise in Asset (finance), asset prices. As a result, for example, United States Capital stock, stock prices reached record highs. Another consequence has been the rise in housing prices in many major world cities. Some of the cities which recorded the most dramatic rises included Sydney, San Francisco, Vancouver, and Auckland.

In 2010, China became the second largest global economy, surpassing Japan. Japan also saw a rating downgrade the following year due to debt burden. In August 2011, the S&P downgraded the United States' credit rating from triple AAA to AA-plus following a United States debt-ceiling crisis of 2011, debt ceiling crisis. Also in 2011, a The Gallup Organization, Gallup poll found that more than half of Americans believed the country was still in a recession. In June 2015, the Shanghai Stock Exchange lost a third of the value of A-shares within one month, an event known as the 2015–16 Chinese stock market turbulence. India became the fastest growing major economy of the world in 2015, surpassing China. In 2018, as the U.S. Federal Reserve raised interest rates, fears of a yield curve inversion preceding a potential U.S. recession sent inflation higher in several emerging markets, including Argentina, where interest rates hit 40% and an International Monetary Fund bail out was issued. In 2019, Singapore supplanted the United States as the world's most competitive economy, with the U.S. dropping to third, behind Hong Kong.

Global oil production in 2014 reached a historic peak, reaching 93 million barrels/day. In 2018, partially due to a Shale gas in the United States#Shale gas production, shale boom, the United States overcame Russia and Saudi Arabia in becoming the world's largest crude oil producer, the first time since 1973. Around the year 2017 is a period seen by some economists as being the new peak of a "goldilocks economy". The International Monetary Fund's April 2019 World Economic Outlook stated, "After peaking at close to 4 percent in 2017, global [economic] growth remained strong, at 3.8 percent in the first half of 2018, but dropped to 3.2 percent in the second half of the year."

In 2018, United States President Donald Trump announced he would put into place new tariffs on some Chinese products, starting the 'China–United States trade war, US-China Trade War', an economic conflict involving the world's two largest economies. Trump said the reasoning for the trade war is to punish China for 'unfair' trade practices, such as the appropriation of jobs and the theft of American intellectual property. China responded with tariffs of its own, and a cycle began, escalating the conflict to the situation faced today. As part of his 'America First (policy), America First' policy, Trump also announced Trump tariffs, new tariffs were being placed on countries around the world for various products such as steel and aluminium, which has drawn some economic retaliation.

By the end of the decade, in Economy of North America, North American and some Economy of Europe, Western European domestic economies, consumer-level purchasing habits had shifted significantly, a partial consequence of the Great Recession's impact on discretionary incomes and a shifting Breadwinner model#Decline of the male breadwinner, breadwinner model. The so-called "retail apocalypse" had commenced as consumers increasingly resorted to online shopping and e-commerce, accelerating the decline of brick-and-mortar retail and the continued Dead mall, decline of Shopping mall, indoor shopping malls. The transitioning retail industry and popularity of online shopping facilitated economic phenomena such as bricks and clicks business models, pop-up retail, pop-up and non-store retailing, drone delivery services, ghost restaurants, and a quickly maturing online food ordering and Food delivery, delivery service sector. This was only further perpetuated by the rise in cryptocurrency throughout the decade, such as Bitcoin. By May 2018, over 1,800 cryptocurrency specifications existed.

In the same vein as cryptocurrency, the trend towards a cashless society continued as non-cash transactions and digital currency saw an increase in favourability in the 2010s. By 2016, only about 2 percent of the value transacted in Sweden was by cash, and only about 20 percent of retail transactions were in cash. Fewer than half of bank branches in the country conducted cash transactions. A report published in 2019 suggested that the percentage of payments conducted in cash in the United Kingdom had fallen to 34% from 63% from 2009. The 2016 United States User Consumer Survey Study claimed that 75 percent of respondents preferred a credit card or debit card as their payment method while only 11 percent of respondents preferred cash.

Science and technology

Two of the most prominent deaths in the scientific community during the decade were Neil Armstrong in 2012 and Stephen Hawking in 2018.

Below are the most significant scientific developments of each year, based on the annual Breakthrough of the Year award of the American Association for the Advancement of Science journal ''Science (journal), Science''.

*2010: The first quantum machine
*2011: HIV treatment as prevention (HPTN 052)
*2012: Discovery of the Higgs boson
*2013: Cancer immunotherapy
*2014: Rosetta (spacecraft), ''Rosetta'' comet mission
*2015: CRISPR genome-editing method
*2016: The Laser Interferometer Gravitational-Wave Observatory makes the first observation of gravitational waves, fulfilling Albert Einstein, Einstein's prediction
*2017: Cosmic convergence: Neutron star merger (GW170817)
*2018: Single cell sequencing, Development cell by cell
*2019: First black hole :File:Black hole - Messier 87 crop max res.jpg, image released

Technology

The late 2000s saw the rise of two prominent mobile operating systems, the Android (operating system), Android developed by Google and the iOS developed by Apple Inc., Apple.

Robotics, particularly Unmanned aerial vehicles, drones like quadcopters, experienced a wide use and application in the 2010s. Self-driving car, Autonomous and electric car technology and sales showed considerable growth as well. In addition, Reusable launch system, sustainable space launch technologies were spearheaded by entrepreneurs like Elon Musk.

In 2016, the number of people globally using mobile devices to access the internet overtook those using desktop computers for the first time, having been preceded by the U.S. two years prior in 2014. 3D printers also emerged in the 2010s and were referenced or used in pop culture during the decade.

In 2018, during the Falcon Heavy test flight, the first production car was launched into space. Elon Musk's Tesla Roadster, The car was attached to the Falcon Heavy rocket, the most powerful rocket in operation at the time.

File:2011-02-10-iPhone-4.JPG, The 2010s saw the release of smaller and earlier iPhone iterations, as during the 2010s newer smartphones began to replace Clamshell designed phones. Phones of the 2010s mostly saw the usage of 3G and 4G technologies.
File:iPod Earbuds.JPG, Many earlier iPhones would be released bundled with wired earbuds.
File:Redbox kiosk in front of a Loaf 'N Jug in Gillette, Wyoming.jpg, DVDs continued to be used throughout the 2010s decade, as new DVD rental pop-ups like Redbox appeared.
File:Nintendo-3ds-ds-cartridge.jpg, Here are Nintendo DS and 3DS cartridges as would be used to play handheld video games during the decade, before the later release of the hybrid Nintendo Switch system.

Cyber security and hacking

Cyber security incidents, such as hacker (computer security), hacking, leaks or theft of sensitive information, gained increased attention of governments, corporations and individuals.

Health and society

AIDS, a pandemic responsible for killing over 30 million people since its discovery in the early 1980s, especially in sub-Saharan Africa, became a treatable condition, though by the end of the decade only two cases had been HIV/AIDS research, cured. With good treatment patients can generally expect normal lives and lifespans. However, only some 5 million of the 12 million affected people had access to such treatment.

During the 2010s, social changes included increases in life expectancy and falling birth rates leading to larger proportions of the population being elderly. This put pressure on pensions and other social security programs in developed nations. The environment became a topic of greater public concern around the world. Many parts of the world moved towards greater acceptance of LGBT people often including the legalisation of same-sex marriage. The internet took an ever greater role in entertainment, communication, politics and commerce, especially for younger people and those living in wealthier countries. In 2011, the world population Day of Seven Billion, reached seven billion people.

Popular culture

File:Lilyhammer poster.jpg, Netflix, one of the first streaming services to release, which for a fee gave users access to a portfolio of films and television. Netflix rose to prominence from around the middle part of the 2010s onwards.
File:Unicorn Silly Bandz Macro July 09, 2010.jpg, Silly Bandz, a piece of pop culture and fashion wear in the early 2010s. They were often traded and worn by school children.
File:Nancy Scarrow, longtime Queen of UFV Halloween, as a minion (15490955179).jpg, Walt Disney Animation Studios, Disney, Pixar, and Illumination (company), Illumination led CGI films during the decade, making some of the highest-grossing movies of all time like ''Toy Story 3'', ''Frozen (2013 film), Frozen'', ''Incredibles 2'' and ''Despicable Me (film), Despicable Me''. Other studios released CGI films like ''The Lego Movie'' and ''Spider-Man: Into The Spider-Verse''.
File:Paley_Center_for_Media_-_Big_Bang_Theory_(6926334476).jpg, ''The Big Bang Theory'', which was popular in the 2010s, became the top sitcom throughout its airing on CBS. The show featured numerous pop-culture figures from science and tech, including Bill Gates, Buzz Aldrin, and Elon Musk.
File:Child with spinner (34074347651).jpg, A young child spinning a fidget spinner, one of the most popular toys of the decade from spring and summer of 2017, joining novelty toys of the 2010s such as the Fidget Cube, fidget cube.
File:Nintendo-3DS-AquaOpen.png, The Nintendo 3DS, a portable 3D gaming device that contained glasses-free 3D and was released during the height of the 3D fad in the 2010s. Its flagship title was ''Super Mario 3D Land''.
File:Apple iPhone 5c (15028870216).jpg, Smartphones and tablet computers, tablets started to replace flip-phones and become mainstream. They could be used to play games, make telephone calls, download music, and check the Internet. The iPad was first introduced in 2010 by Steve Jobs, who later died in 2011.
File:Wii-Mini-Console-Set-H.jpg, The Nintendo Wii (Wii Mini c. 2013 pictured) was a popular gaming console in the 2010s which influenced the Microsoft Kinect and PlayStation Move. One of the most critically acclaimed games of the decade, ''Super Mario Galaxy 2'', released on the Wii.
File:Social media.png, A cultural shift was that social media heavily took over. For really the first time in history, President of the United States, US presidents like Barack Obama and Donald Trump could communicate directly to citizens via applications like Facebook, Twitter and Instagram.
File:Red self-balancing two-wheeled board with a person standing on it.png, A self-balancing scooter. These devices (also named hoverboards at the time) attracted much attention and curiosity around 2015 on the Internet from appearing on shows such as ''The Tonight Show Starring Jimmy Fallon, Jimmy Fallon'' and ''Conan (talk show), Conan''.
File:Bruno Mars portrait.jpg, Fedora hats were popular at the beginning of the 2010s, worn here by Bruno Mars in 2011, singer of "Uptown Funk" (the Billboard Hot 100's #1 song of the 2010s).
File:Pokémon Go Minnesota Valley National Wildlife Refuge.jpg, A public stop or "Pokéstop" for the game ''Pokémon Go''. The game made use of AR, or augmented reality, and became huge in the summer of 2016.
File:Kent Logsdon uses a virtual reality headset, 2018.jpg, Two men using cell phones placed inside Virtual reality, VR headsets in 2018. The same year Steven Spielberg's ''Ready Player One (film), Ready Player One'' released, which featured HTC Vive, Vive Virtual Reality headsets and helped advance motion capture.
File:PS4-Console-wDS4.png, The eighth generation of video game consoles like PlayStation 4 (pictured), Xbox One, and Nintendo Switch were released in 2013 and 2017. These systems popularized games like ''The Last of Us'', ''The Legend of Zelda: Breath of the Wild'', ''Super Mario Odyssey'', ''Mario Kart 8'', ''Minecraft'' and ''Grand Theft Auto V''.
File:Ramona Flowers (6087927274).jpg, A cosplayer dressed as the character Ramona Flowers from the 2010 movie ''Scott Pilgrim vs. the World'', which helped popularize the e-girl aesthetic seen in the late 2010s.
File:Juul flavour multipack (cropped).jpg, In the late 2010s, vaping became popular. Fruit-flavored vape cartridges could be purchased as well, and became highly controversial.
File:Vaporwave for China.jpg, Vaporwave was a 2010s music genre that attracted attention. Lofi hip hop was also new and grew a following. ''Floral Shoppe'' and Lofi Girl helped define these genres of the 2010s.
File:Do the Dab.jpg, A group of teens dabbing, a popular fad and gesture of the youth around 2015–2016. Dabbing was the most prominent dance trend of the 2010s, which joined such dances as Floss (dance), Flossing and the Harlem Shake (meme), Harlem Shake.
File:Emoji group.jpg, A group of emojis. The 2010s saw the first usage of modern emoticons or "emojis" which were often on the operating systems of phones and computers.
File:ITunes Gift Cards US.jpg, With the infancy of mobile gaming stores in the early 2010s, apps like ''Doodle Jump'', ''Angry Birds'' and ''Cut the Rope'' became hits, with the success of apps like ''Smash Hit'' and ''Pokémon Go'' coming later on.
File:Cj Jeff.jpg, The Electronic dance music, EDM scene obtained commercial success as seen with songs like "Party Rock Anthem" by LMFAO. The early 2010s had a unique party culture that was inspired by EDM.
File:Mitksi (46927283182).jpg, In the 2010s indie artists gained much wider traction online. A few popular indie artists of the decade included talents such as Mitski (pictured), Gotye, Mac DeMarco, Tame Impala, and Foster the People.
File:Rio 2016 Wrestling 139505251057109418387484.jpg, Five Olympic Games were held in the 2010s: 2010 Winter Olympics, Vancouver in 2010, 2012 Summer Olympics, London in 2012, 2014 Winter Olympics, Sochi in 2014, 2016 Summer Olympics, Rio de Janeiro in 2016 and 2018 Winter Olympics, Pyeongchang in 2018.
File:Plasma Workspaces.png, From the mid-late 2000s to the early 2010s the aesthetic known as Frutiger aero, Frutiger Aero was popular. The aesthetic was seen in the releases of iOS 4, iOS 5, and iOS 6. Above is a computer desktop screen circa March 2011.

Fashion

Fashion of the 2010s became slimmer-fit and slightly more formal compared to previous decades. In addition, people's handheld devices such as cellphones (and their colorful cases), selfie sticks (for a brief period during the middle of the decade), tech-like Beats headphones, smart watches, wired and by the end of the decade wireless headphones, wireless ear buds, as well as handheld gaming systems became more prevalent personal items.

The decade was also defined by new Hipster (contemporary subculture), hipster fashion (hipster styles were marked by the wearing of knit beanies, checkered shirts, and clothes from thrift stores; as well as hobbies like horticulture, photography, and specialty coffee) athleisure, and a revival of 1930–1945 in Western fashion, austerity-era and other nostalgic alternative fashion trends (such as 1980s in fashion, 1980s-style neon streetwear in the first part of the decade, and unisex 1990s in fashion, 1990s-style elements influenced by grunge).

In 2018, a subculture of "e-kids" came into existence, whom took their style from Japanese street fashion, cosplay, skater aesthetic, and other pieces of pop culture. In contrast to the colorful subculture of "e-kids" later in the decade, the early 2010s saw the Emo revival.

Political fashion became a genre of fashion starting around 2016, as people wore hats like Make America Great Again, MAGA hats (popularized by political outsider, prior TV-star and businessman President Donald Trump), as well as the Pussyhat. These two pieces of fashion wear would be popularized in the 2010s in popular culture on television and further, but would become controversial in their own right.

The decade sparked many smaller fashion movements, notable examples including Cottagecore and Normcore (a notable icon of Normcore in the 2010s was Steve Jobs, whom represented the decade's casual clothing). Fad toys and accessories like the Fidget spinner, Silly Bandz, and Shutter shades each had waves of popularity among youth throughout the decade. Funko Pops were a collectible fad during the 2010s.

Internet

Internet users grew from covering 29% to 54% of the world population.

Over the course of the 2010s, Baidu, Twitter and Instagram emerged to become among the top 10 most visited websites (becoming the 4th, 6th and 8th most popular websites by the end of the decade), while Wikipedia went the 9th to 5th most popular website, almost sextupling its monthly visits (from 1 to 5.7 billion). Meanwhile, Yahoo significantly declined in popularity, descending from being the 1st to 9th most popular site, with monthly visits declining by two-thirds (going from 11.6 to 3.9 billion). Google, Facebook, YouTube and Yandex maintained relatively consistent popularity and remained within the top 10 throughout the decade.

Film

In January 2010, James Cameron's ''Avatar (2009 film), Avatar'' surpassed $1 billion in sales, becoming the first movie of the decade to do so, and surpassed $2 billion in sales by February 2010. The following year, ''Harry Potter and the Deathly Hallows – Part 2'' became one of the fastest grossing films of all time, and became the highest-grossing film of 2011. 2019's ''Joker (2019 film), Joker'' became the first R rated movie to gross over $1 billion and cemented itself in popular culture by making the "Joker Stairs" a famous tourist destination in New York City at the end of the decade. Motion capture grew in terms of its realism and reach, and was seen in movies like Steven Spielberg's ''Ready Player One (film), Ready Player One'', ''Pirates of the Caribbean'', ''The Avengers (2012 film), The Avengers'', and ''The Hobbit: An Unexpected Journey''.

Superhero films and franchises

Superhero films became box office leaders, especially with the start of The Infinity Saga of the Marvel Cinematic Universe in 2008 with movies such as the ''Avengers'' franchise. ''Avengers: Infinity War'' was the first superhero film to gross over $2 billion internationally, broke numerous List of box office records set by Avengers: Infinity War, box office records, became the 2018 in film#Highest-grossing films, highest-grossing film of 2018, and the 4th-highest-grossing film of all time. '' Avengers: Endgame'' grossed over $2.7 billion worldwide, surpassed ''Infinity War's'' entire theatrical run in just eleven days, broke numerous List of box office records set by Avengers: Endgame, box office records, and became the List of highest-grossing films#Highest-grossing films, highest-grossing film of all time.

Marvel's main competitor, DC Extended Universe also began to produce superhero films starting in 2013, with films such as ''Shazam! (film), Shazam!'' releasing in 2019.

Non-shared universe superhero films have also been successful with the release of ''The Dark Knight Rises'' in addition to animated films such as ''Incredibles 2, Spider-Man: Into the Spider-Verse, The Lego Batman Movie, The SpongeBob Movie: Sponge Out of Water'', and many others.

Other prominent franchises

The Epic film, epic Space opera, space-opera franchise Star Wars saw a resurgence throughout its decade with Star Wars sequel trilogy, the third trilogy aka the sequel trilogy of the franchise and the final act of the "List of Star Wars films#Skywalker saga, Skywalker Saga". These films include ''Star Wars: The Force Awakens'', ''Star Wars: The Last Jedi'', and ''Star Wars: The Rise of Skywalker'' with all of them raking in over $4 billion with the first movie became the 3rd highest-grossing film of all time at its release.

The science fiction Universal Pictures, Universal franchise ''Jurassic Park'' also saw a resurgence and popularity with the release of ''Jurassic World'' and ''Jurassic World: Fallen Kingdom.'' Both of these films each garnered over $1 billion in revenue with the first film became the 3rd highest-grossing film of all time and the second film became the 12th highest-grossing film of all time. Critical reception of the first movie was positive while the second movie had mixed reviews from critics and negative reviews from fans.

The Action film, action racing Heist film, heist Spy fiction, spy franchise ''Fast & Furious, The Fast and the Furious'' continued on from the 2000s and became commercially successful in the 2010s becoming one of Universal's biggest franchises besides ''Jurassic Park'' and was the List of highest-grossing films#Highest-grossing franchises and film series, eighth highest-grossing film series. Films include ''Fast Five, Fast & Furious 6, Furious 7,'' and ''The Fate of the Furious.''

Other films and genres

The Horror film, horror film ''It (2017 film), It'', which was based on the It (novel), novel of the same name by Stephen King, became the List of highest-grossing horror films, highest-grossing horror film of all time. 2018 saw the acclaimed ''Halloween'' sequel, ''Halloween (2018 film), Halloween (2018)'', the 11th installment of the Halloween (franchise), Halloween franchise and sequel to the first film, ''Halloween (1978 film), Halloween (1978)''.

Walt Disney Animation Studios, Disney, Pixar, DreamWorks Animation, DreamWorks, Illumination (company), Illumination, and Sony Pictures Animation have dominated the animated films market and have also gained popularity in this decade. High-grossing and critically successful franchises included ''Toy Story (franchise), Toy Story'', ''Frozen (franchise), Frozen'', ''Wreck-It Ralph (franchise), Wreck-It-Ralph'', ''Hotel Transylvania (franchise), Hotel Transylvania'', ''The Lego Movie (franchise), The Lego Movie'', and ''Despicable Me''.

The 2010s saw the release of many List of Disney live-action adaptations and remakes of Disney animated films, Disney live-action remakes based on Disney animated movies which comprise of ''Alice in Wonderland (2010 film), Alice in Wonderland, Alice Through the Looking Glass (2016 film), Alice Through the Looking Glass, The Sorcerer's Apprentice (2010 film), The Sorcerer's Apprentice, Maleficent (film), Maleficent, Maleficent: Mistress of Evil, Lady and the Tramp (2019 film), Lady and the Tramp, Christopher Robin (film), Christopher Robin, Dumbo (2019 film), Dumbo, The Jungle Book (2016 film), The Jungle Book, Cinderella (2015 American film), Cinderella, Beauty and the Beast (2017 film), Beauty and the Beast, Aladdin (2019 film), Aladdin, and The Lion King (2019 film), The Lion King.'' Many of these movies were met with mixed reviews from critics and audiences but were financially successful at the box office, especially The Lion King which grossed over $1.6 billion and became the List of highest-grossing films#Highest-grossing films, 7th-highest-grossing film of all time as well as the 2019 in film#Highest-grossing films, 2nd-highest-grossing film of 2019.

Acclaimed movies

The decade also saw many popular and critically acclaimed theatrical releases of varying genres, such as ''The Social Network'', ''Her (film), Her'', ''12 Years a Slave (film), 12 Years a Slave'', ''Boyhood (2014 film), Boyhood'', ''Me and Earl and the Dying Girl (film), Me and Earl and the Dying Girl'', ''The Edge of Seventeen'', ''The Fault in Our Stars (film), The Fault in Our Stars'', ''The Wolf of Wall Street (2013 film), The Wolf of Wall Street'', ''The Perks of Being a Wallflower (film), The Perks of Being a Wallflower'', ''The Grand Budapest Hotel'', ''Easy A'', ''21 Jump Street (film), 21 Jump Street'', ''Eighth Grade (film), Eighth Grade'', ''Steve Jobs (film), Steve Jobs'', ''Lady Bird (film), Lady Bird'', ''Green Book (film), Green Book'', ''Get Out'', ''Parasite (2019 film), Parasite'', ''Love, Simon'', ''Once Upon a Time in Hollywood'', and ''Uncut Gems''.

While Jimmy Kimmel was hosting the Oscars in 2017, a live error was made in which the Best Picture winner was incorrectly stated as ''La La Land''. It was later found out that the wrong envelope was handed to the presenters, and the Best Picture was ''Moonlight (2016 film), Moonlight''. This came after Steve Harvey's live error during the 2015 Miss Universe Pageant, in which the wrong contestant was accidentally deemed Miss Universe (in 2015 then presidential candidate Donald Trump sold his ownership of Miss Universe).

The critically acclaimed movies of the 2010s mentioned above set new precedents. Movies like ''Boyhood (2014 film), Boyhood'' (2014) were filmed over the span of a decade in real time to show the growth and childhood of a young boy, and ''Uncut Gems'' (2019) brought Adam Sandler back to a wide screen release and was critically acclaimed, while teenage movies like ''The Edge of Seventeen'' (2016), ''Me and Earl and the Dying Girl (film), Me and Earl and the Dying Girl'' (2015), ''The Fault in Our Stars (film), The Fault in Our Stars'' (2014), and ''The Perks of Being a Wallflower (film), The Perks of Being a Wallflower'' (2012) gained large popularity. ''Her (film), Her'' (2013) became Spike Jonze's highest grossing and most critically acclaimed movie, noted for its filming locations and art direction, ''Parasite (2019 film), Parasite'' (2019) became the first foreign film to win best picture, and movies like ''Ready Player One (film), Ready Player One'' (2018) helped advance motion capture technologies (winning two Outstanding Achievement Awards from the Visuals Effects Society and a Saturn Award for Best Science Fiction Film), in addition to becoming one of Spielberg's highest-grossing films.

Television

The 2010s decade is often said to be a part of the Golden Age of Television (2000s–present), Golden Age of Television, due to the widespread quality of multiple shows, as well as advancements in technology leading to streaming, cable television, and online outlets bringing this quality and quantity of programming. Cable providers saw a decline in subscriber numbers as cord-cutting viewers switched to lower-cost online streaming services such as Netflix, Amazon Prime, and Hulu. On cable television, as well as streaming services, a variety of shows gained popularity.

Live-action TV

The comedy sitcom ''The Big Bang Theory'' ran for the entirety of the decade, and was the number-one television sitcom for all of its airing prior to its finale in 2019. Other sitcoms like ''Curb Your Enthusiasm'', ''Will & Grace (season 9), Will & Grace'', ''The Office (American TV series), The Office'', ''Scrubs (season 9), Scrubs: Med School'', and Netflix's ''Trailer Park Boys'' and its ''Out Of The Park: USA'' and ''Out Of The Park: Europe'' specials were popular in the 2010s. ''How I Met Your Mother'' (narrated by Bob Saget) gained controversy for its 2014 finale, "Last Forever", which sparked an alternate finale to be created for the show, a television-first. Cult shows like the dark comedy sitcom ''It's Always Sunny in Philadelphia'' carried its popularity from the 2000s and lasted through the entirety of the 2010s. CBS's ''Two Broke Girls'' began its run in 2011 (ending in 2017), its 2 Broke Girls (season 1), pilot being the highest watched on the network in a decade. In 2011, Charlie Sheen was fired from ''Two and a Half Men'', who made his last appearance in the show in Two and a Half Men (season 8), Season 8 during February 2011. Sheen's 2011 outbursts and firing from the show were highly publicized. Indian sitcom ''Taarak Mehta Ka Ooltah Chashmah'' became the world's longest-running sitcom, with over 2,500 episodes,

Dramas like ''Breaking Bad'' (2008–2013), ''The Walking Dead (TV series), The Walking Dead'' (2010–2022), ''Game of Thrones'' (2011–2019) and the ''Breaking Bad'' Spin-off (media), spin-off ''Better Call Saul'' (2015–2022) became some of the most popular American television series of all time. ''Stranger Things'' gained a massive following during the decade among teen and youth, and 2019's ''Stranger Things (season 3), Stranger Things 3'' gained even more recognition for the character of Robin Buckley, who was popularized online.

Science fiction television gained a renewed sense of interest, thanks in part to Seth MacFarlane's ''The Orville (season 1), The Orville'' and The Orville (season 2), its second season which aired on Fox between 2017 and 2019, inspired by and parading the ''Star Trek'' franchise. ''Black Mirror'' was popularized on Netflix after being broadcast on British television. Science nonfiction such as ''Cosmos: A Spacetime Odyssey'' joined the lineup on Fox.

A new era of family television and tween television existed in the 2010s, sitcoms of which were mainly spearheaded by Disney and Nickelodeon, but also appeared on cable channels such as ABC (''The Middle (TV series), The Middle'' on ABC for example) and on streaming services like Netflix. Shows such as Nickelodeon's ''iCarly'' and ''Victorious'', and Disney's ''Girl Meets World'' were notable examples of popular shows among tween and youth throughout the 2010s. The short-lived 2018 Roseanne#Revival, revival of ''Roseanne'' (a family sitcom on ABC) gained attention for the firing of its main star Roseanne Barr and her outbursts.

Reality television

Reality television grew an increased following during the decade. ''Kitchen Nightmares, Hell's Kitchen (British TV series), Hell's Kitchen (UK),'' and ''Hotel Hell'' gained popularity on cable television, as well as getting millions of views on YouTube, making Gordon Ramsay a prominent celebrity chef. ''America's Got Talent'' drew in viewers when radio personality Howard Stern announced his joining of the show in late 2011, staying as host until 2015. Meanwhile, popular reality programming on ABC included ''What Would You Do? (2008 TV program), What Would You Do?'', ''Shark Tank'' and ''The Bachelor (American season 22), The Bachelor''. Corinne Olympios also gained recognition on the 2017 season of ''The Bachelor'' for her behavior on set. ''American Idol'' remained popular into the beginning of the decade, as did ''The Voice (franchise), The Voice''. ''Impractical Jokers'' flourished throughout the 2010s, gaining exposure on YouTube and elsewhere. TMZ became a popular television show and news source in the 2010s on cable television and YouTube respectively. A genre of pawn shows emerged like ''Pawn Stars'' and ''Hardcore Pawn''.

''The Apprentice (American TV series), The Apprentice'' was a reality television show that starred media personality and businessman Donald Trump as host until 2015, at which time resigning as host. Trump would use the success he gained on ''The Apprentice'' to run for President of the United States; which he was elected to in 2016. Additionally, programs such as ''The Celebrity Apprentice'', Comedy Central's ''The Roast Of Donald Trump'', and Donald Trump's November 2015 hosting of ''Saturday Night Live'', would send the reality TV star and businessman into the spotlight to help win the U.S. presidency. Governor in the early 2010s and movie star Arnold Schwarzenegger took Trump's place on ''The Celebrity Apprentice''.

Animation

Popular cartoons were dominated by Nickelodeon, Cartoon Network, and Disney Channel during the decade. Popular cartoons of the 2010s included the likes of ''SpongeBob SquarePants,'' ''Adventure Time'', ''The Loud House'', ''Arthur (TV series), Arthur'', ''Regular Show'', ''Steven Universe'', ''Phineas and Ferb'', ''Gravity Falls'', ''The Amazing World of Gumball'', and ''My Little Pony: Friendship Is Magic'' (which, under its G4 status, became a pop culture phenomenon in its own right, thanks to its controversial, but loyal cult following known as "My Little Pony: Friendship Is Magic fandom, Bronies" who peaked in 2012–2015). ''SpongeBob SquarePants'' also made headlines for the petition and attempts to get "Sweet Victory" played at the 2019 Super Bowl after the Stephen Hillenburg#Illness and death, passing of its series creator Stephen Hillenburg. Nickelodeon brought back three classic Nicktoons; ''Hey Arnold!: The Jungle Movie, Hey Arnold!'', ''Rocko's Modern Life: Static Cling, Rocko's Modern Life'' (which was themed around late 2010s culture), and ''Invader Zim: Enter the Florpus, Invader Zim'' near the end of the decade, turning them into reboot films.

Anime broadened its appeal worldwide with shows such as ''Attack on Titan (TV series), Attack on Titan'', ''Madoka Magica'', ''Mob Psycho 100'', ''Fairy Tail'', KonoSuba, Food Wars!: Shokugeki no Soma, ''Food Wars!'', ''Haikyu!!,'' ''Sailor Moon Crystal'', ''One Piece (1999 TV series), One Piece'', ''Bleach (TV series), Bleach'', ''Hunter × Hunter (2011 TV series), Hunter × Hunter,'' ''One-Punch Man, One Punch Man'', ''Little Witch Academia'', ''My Hero Academia (season 1), My Hero Academia'', ''JoJo's Bizarre Adventure (TV series), JoJo's Bizzarre Adventure'', and ''Steins;Gate (TV series), Steins;Gate'', separately Japanese reality shows like ''Terrace House: Boys & Girls in the City'' reached new and international audiences because of the use of the internet and streaming services (it was Netflix's first international release and one of their earliest international releases). As a result of anime's international popularity it has Anime-influenced animation, inspired many creators outside of Japan to create their own shows incorporating anime characteristics. Anime elements can be seen in shows like ''The Boondocks (2005 TV series), The Boondocks''. Anime was also viewed on services of the era like Crunchyroll.

Newer adult animation grew rapidly throughout the decade with shows such as ''Rick and Morty'', ''F Is for Family'', ''BoJack Horseman'', ''Superjail!'' (continuing from the 2000s), ''Bob's Burgers'', among many others; while adult animation like ''Family Guy'', ''Futurama'', ''South Park'', ''The Simpsons'', ''Robot Chicken'', and 2011's ''Beavis and Butt-Head'' have remained popular.

YouTube

The video streaming website YouTube became popular, especially among younger people, as memes shifted the meaning of entertainment. Memes like Nyan Cat, Dat Boi, "We Are Number One", Trollface, Pepe the Frog, Bottle flipping, Condescending Wonka (Gene Wilder died in 2016), Creepypastas and others emerged on YouTube; the use of YouTube and the internet also lead to new and popular vernacular like: PogChamp, poggers, bae (word), bae, Netflix and chill, and "on fleek".

Initially (early in the decade) channels like Fred Figglehorn (FRED), Annoying Orange, The Annoying Orange, Ray William Johnson, CollegeHumor, Smosh, PewDiePie and the Angry Video Game Nerd attracted millions of views, channels and videos becoming viral on the site. The popularity of YouTubers even ended up spawning films based on popular YouTubers, including ''Angry Video Game Nerd: The Movie'' (2014), ''Smosh: The Movie'' (2015), and the Fred Figglehorn#Films, Fred Trilogy (2010–2012) starting with ''Fred: The Movie''. These YouTubers became well known through comedic skits, video game reviews, and "Let's Play" videos, as Angry Video Game Nerd reviewed games like ''Sonic The Hedgehog'' for the Xbox 360, and ''Life of Black Tiger'' for the PlayStation 4, which AVGN reviewed in a video featuring Gilbert Gottfried, Smosh would upload skits like "FOOD BATTLE" and Pewdiepie would play games such as ''Five Nights at Freddy's''.

Other YouTubers that constantly received views within the millions or went viral during the decade included the likes of Bill Wurtz, bill wurtz for his "history of japan" and "history of the entire world i guess" videos (and music like "and the day goes on"), Adande Thorne, Swoozie, Etika (and his fanbase the "JOYCONBOYZ"), Fine Brothers Entertainment, REACT, WatchMojo, The Joe Rogan Experience, Nostalgia Critic, The Nostalgia Critic, Studio C, Babish Culinary Universe, Good Mythical Morning, Cr1TiKaL, Penguinz0, Vsauce, CGP Grey, CGP Gray, Kurzgesagt, MatPat, Matpat, MrBeast, Scott the Woz, TheOdd1sOut, Domics, and Jaiden Animations among many others. YouTube itself would even end up banning controversial content creators like ImJayStation and LeafyIsHere during the decade.

YouTube would make an annual video series called ''YouTube Rewind'' where it would be a recap of each year's YouTubers, viral videos, trends, events, music and memes starting from 2010 to 2019. The 2018 and 2019 installments was heavily criticized by YouTubers, critics, and viewers alike, receiving millions of dislikes. ''Rewind'' did not return for 2020 due to the COVID-19 pandemic, and YouTube announced the following year that the series would be discontinued leading to other YouTubers to make their own ''YouTube Rewind'' videos.

Music

Globalism and an increased demand for variety and personalisation in the face of music streaming services such as Spotify and Apple Music created many new subgenres. US digital music sales topped CD sales in 2012. Dance music, Dance, Hip hop music, hip-hop, and pop music surged in the 2010s, with hip-hop and R&B surpassing rock music, rock as the biggest US music genre in 2018.

Genres

Electronic dance music (EDM) achieved mass commercial success in the middle of the decade but fell somewhat into decline by the end. The mass global appeal of EDM music (and subgenres such as dubstep, electro house and Trap music (EDM), trap) from the early-to-mid part of the decade spawned the rise in fame of DJs and digital music producers, such as Skrillex, Tiësto, Avicii, Steve Aoki, Deadmau5, Calvin Harris, Baauer and Diplo.

Country music also saw a resurgence throughout the 2010s in the United States, with artists like Luke Bryan, Jason Aldean, Blake Shelton, Carrie Underwood, Eric Church, Kacey Musgraves, Chris Stapleton and Florida Georgia Line topping the charts and garnering many music industry awards.

With the rise of the internet in the 2010s, independent music (or "indie music") gained a large international cult following, with successful indie bands being Foster the People, Dr. Dog, Tally Hall, Florence and The Machine, Beach House, alt-J, Of Monsters and Men, The National (band), The National, Two Door Cinema Club, and M83 (band), M83; as well as successful indie solo artists being Tame Impala, Neil Cicierega, St. Vincent (musician), St. Vincent, Father John Misty, Ellie Goulding, Feist (singer), Feist, Sufjan Stevens, Lana Del Rey, Justin Vernon and Lorde.

Artists

Music artists like Taylor Swift, Lady Gaga, Justin Bieber, Katy Perry, Bruno Mars, Rihanna and Nicki Minaj (with their albums such as ''1989 (Taylor Swift album), 1989'', ''The Fame Monster'', ''My World 2.0'', ''Teenage Dream (Katy Perry album), Teenage Dream'', ''Doo-Wops & Hooligans'', ''Loud (Rihanna album), Loud'' and ''Pink Friday'' respectively) increased the global commercial appeal of pop music in the 2010s, with each of them selling over 100 million records in the 2010s and becoming some of the best-selling musicians of all time.

''Billboard'' named Drake the Billboard Music Awards#Artist of the Decade Award, top artist of the decade in the US. Other popular musical solo artists of the 2010s included Adele, Ed Sheeran, Beyoncé, Kanye West, Kendrick Lamar, J. Cole, The Weeknd, Frank Ocean, Ariana Grande, Miley Cyrus, Khalid (singer), Khalid, Sam Smith, Travis Scott, Cardi B, Future (rapper), Future, Shawn Mendes, Post Malone, Kesha, Selena Gomez and Fetty Wap.

Popular musical groups of the decade included One Direction, BTS, Imagine Dragons, Mumford & Sons, Arcade Fire, Twenty One Pilots, Migos, Swedish House Mafia, Bon Iver, Zac Brown Band, Maroon 5, Alabama Shakes, The Chainsmokers, OneRepublic, Vampire Weekend, The Lumineers, Lady A, Fun (band), Fun, 5 Seconds of Summer and Anthem Lights.

Successful duos included The Black Keys, Run the Jewels, Matt and Kim, Rae Sremmurd, Love and Theft (duo), Love and Theft, LMFAO, Garfunkel and Oates and Dan + Shay.

Several prominent musicians from past decades died in the 2010s, including Ronnie James Dio in 2010, Gil Scott-Heron and Amy Winehouse in 2011, Whitney Houston and Adam Yauch in 2012, Lou Reed in 2013, Joe Cocker in 2014, Ben E. King, B.B. King and Lemmy Kilmister in 2015, David Bowie, Glenn Frey, Phife Dawg, Merle Haggard, Prince (musician), Prince, Leonard Cohen and George Michael all in 2016, Chuck Berry, Chris Cornell, Prodigy (rapper), Prodigy and Tom Petty in 2017, Aretha Franklin in 2018, and Keith Flint in 2019. There were also several deaths of newer hip hop artists who had started or first became successful in the 2010s, including Capital Steez, Lil Peep, XXXTentacion, Mac Miller, Nipsey Hussle, Juice Wrld, Juice WRLD and others.

Video games

Video game companies and products

The video game industry continued to be dominated by Nintendo, Sony, and Microsoft; ''Minecraft'' became the best-selling game of all time in 2019.

Sony's PlayStation 4 and Microsoft's Xbox One were released in 2013, and in the United States the PlayStation 4 became the highest-selling console of the decade, surpassing Nintendo, releasing games such as ''Marvel's Spider-Man (video game), Marvel's Spider-Man'', ''God of War (2018 video game), God of War, Uncharted 4: A Thief's End, Uncharted 4, The Last of Us,'' and ''Bloodborne''. The Nintendo Switch launched in 2017 and was responsible for bringing Nintendo's success back, the success of the console initially spawned by the strong sales of both ''The Legend of Zelda: Breath of the Wild'' and ''Super Mario Odyssey'', as well as Wii U ports/sequels with ''Super Mario Maker'' (Wii U) and ''Super Mario Maker 2'' (Nintendo Switch), ''Splatoon (video game), Splatoon'' (Wii U) and ''Splatoon 2'' (Nintendo Switch), and updated "Deluxe" versions of ''Mario Kart 8'' and ''New Super Mario Bros. U'', among many others. Microconsole, Micro-consoles also emerged during the decade, a notable example being the Ouya, a system which was a commercial and critical failure that received attention online.

Handheld gaming, Handheld gaming console revenue was overtaken by mobile gaming revenue in 2011, due to the rise of smartphones and freemium apps. The use of iPods, tablets, and cell phones became one of the most popular forms of gaming as the decade progressed with the rise of mobile games, expanding the industry's appeal among less traditional markets such as Women and video games, women and older adults. Gaming apps such as ''Angry Birds (video game), Angry Birds'', ''Cut the Rope'', ''Plants vs. Zombies'', ''Fruit Ninja'', ''Candy Crush Saga, Candy Crush'', ''Flappy Bird'', ''Clash of Clans'', ''Temple Run'', ''Smash Hit'', ''Doodle Jump'', ''Geometry Dash'', ''Subway Surfers'', and ''Pokémon Go'' became huge hits.

The popularity of video games increased across the world, as the Nintendo Wii influenced gaming in the early part of the decade, and the Nintendo 3DS provided 3D gaming through autostereoscopy. The successful Wii was followed by the Wii U in 2012, a commercial failure. Ports and sequels to Wii U games on the Nintendo Switch would sell considerably better than their Wii U counterparts, and even though well-received games like ''Super Mario 3D World'' and ''Nintendo Land'' released on Wii U, the console still ultimately failed due to poor marketing and public confusion. The Nintendo Wii would be responsible for the most critically acclaimed game of the 2010s decade, ''Super Mario Galaxy 2'' (which is also often considered one of the greatest video games of all time by game critics).

The Wii (and later to a lesser extent the Wii U) would singlehandedly cause the increased use of motion controls in gaming with its ''Wii'' line up of games such as ''Wii Play: Motion'', ''Wii Fit U'', ''Wii Sports Club'', ''Wii Party'' and ''Wii Party U'', all released in the 2010s. Motion controls would carry over to Nintendo Switch's Joy-Con in 2017, and would form the foundation of 2010's motion-based PlayStation Move and Xbox Kinect, counterparts and competitors to the Wii. In addition to ''Super Mario Galaxy 2'', it is notable in mentioning that Nintendo Wii released a large group of critically acclaimed games in the early 2010s with popular titles such as ''Kirby's Epic Yarn'', ''Donkey Kong Country Returns'' (both games later in the decade released on 3DS), ''The Legend of Zelda: Skyward Sword'', and ''Sonic Colors''; as well ''Portal 2'' was a critical success on Xbox and PlayStation early in the decade.

The 2010s marked the growth, release, and large expansion of the "Toys To Life" category. Brands such as Nintendo's Amiibo became massively popular, and allowed figurines to be bought which were scanned into games to level up, train your figurine, or receive goods for your figurine. The Amiibo skyrocketed in success due to the roster of figurines available for ''Super Smash Bros. for Nintendo 3DS and Wii U'', with many posting videos of them online going "amiibo hunting" mostly around late 2014 and 2015. Skylanders and Disney Infinity also remained popular at the time, as fads. The Nintendo Labo released in 2018, was also a part of the "Toys To Life" brand of video games, using cardboard to create objects such as a fishing pole, a crank, and a race-car wheel to be played with games.

Online and multiplayer games

By the early 2010s Online game, online gaming had become a mainstay of console platforms such as Xbox and PlayStation. During the 2010s, as the number of Internet users increased, two new video game genres rapidly gained worldwide popularity – Battle royale game, battle royales and multiplayer online battle arenas (MOBA). Both designed exclusively for multiplayer gameplay over on the Internet. First-person shooters genre were also popular genre before and during the decade. These genres are commonly played in Esports.

Professional gaming, also known as Esports, although was well known in the 2000s, it became tremendously big incurring a large increase in both viewership and prize money. By the late 2010s, it was estimated that the total audience of esports would grow to 454 million viewers, with revenue increasing to more than US$1 billion, with China accounting for 35% of the global esports revenue in 2020. The increasing availability of online streaming media platforms, particularly YouTube and Twitch (service), Twitch, have become central to the growth and promotion of esports competitions.

Since the 2010s, a common trend among online games has been operating them as games as a service, using monetization schemes such as loot boxes and battle passes as purchasable items atop Free-to-play, freely-offered games. Unlike purchased retail games, online games have the problem of not being permanently playable, as they require special Game server, servers in order to function.

Let's Plays

YouTube and Twitch became a platform for "Let's Players" to upload videos of themselves playing certain games, which led to the popularity of existing games and newer indie games like ''Cuphead'', ''Undertale'', ''Terraria'', ''Octodad''/''Octodad: Dadliest Catch'', ''Shovel Knight'', ''Stardew Valley'', and ''Five Nights at Freddy's (video game), Five Nights at Freddy's'' (indie games like ''Cuphead'' were lauded for its rubber hose animation style, while ''Undertale's'' soundtrack like "Megalovania" came to light and ''Five Nights At Freddy's'' became well known for its lore).

"Let's Players" were even referenced in greater pop culture such as the 2014 episode Rehash (South Park), Rehash on ''South Park (season 18), South Park'', where Pewdiepie would be featured onto the show. Jimmy Kimmel would make a Jimmy Kimmel Live!#YouTube Gaming, sketch parody on his YouTube channel where he would ridicule the "let's plays" culture which led to backlash from the gaming community.

Video games and movies

In the 2010s Film adaptation#Video game adaptation, movies based on video game franchises became popular, grossing more and being talked about in the media and among fans more than ever before. Movies like ''Detective Pikachu (film), Detective Pikachu starring'' Ryan Reynolds (which starred additional actors like Kathryn Newton as Lucy Stevens and Bill Nighy as Howard Clifford) broke box office records for movies based on game series at the time, while movies like Jim Carrey's debut in ''Sonic the Hedgehog, Sonic The Hedgehog'' created buzz in the media and on shows like ''Conan'' (where the film and its fans were satirized) in 2019 for the movie's depiction of a more realistic looking hedgehog character, which by demand of the fans, was changed into a more cartoon version of the titular character to much like and approval upon the November 2019 trailer and movie's release.

In early 2018 Nintendo and Illumination jointly announced (after the 2015 reveal of Nintendo's planned Universal theme parks) that they were working on a ''Super Mario Bros.'' movie. The announcement by Nintendo and Illumination was met with internet speculation; the new Illumination ''Super Mario'' film replaced the Sony-Nintendo ''Super Mario'' film that was leaked during the 2014 Sony Pictures hack.

Video game themed movies became popular as well, with films such as ''Ready Player One (film), Ready Player One'', ''Pixels (2015 film), Pixels'', ''Scott Pilgrim vs. the World'', ''Wreck-It Ralph, Jumanji: Welcome to the Jungle and Jumanji: The Next Level''.

The best-selling games of every year throughout this decade were as follows:
* 2010: ''Call of Duty: Black Ops''
* 2011: ''Call of Duty: Modern Warfare 3''
* 2012: ''Call of Duty: Black Ops II''
* 2013: ''Grand Theft Auto V''
* 2014: ''Call of Duty: Advanced Warfare''
* 2015: ''Call of Duty: Black Ops III''
* 2016: ''Call of Duty: Infinite Warfare''
* 2017: ''Call of Duty: WWII''
* 2018: ''Red Dead Redemption 2''
* 2019: ''Call of Duty: Modern Warfare (2019 video game), Call of Duty: Modern Warfare''

Literature

The best-selling book of the decade was ''Fifty Shades of Grey'', having sold 15.2 million copies in the United States.

The following is a list of the 10 best-selling books of the decade. Note that global data is unavailable and this is limited to the United States:

* ''Fifty Shades of Grey'' – 15.2 million sales
* ''Fifty Shades Darker'' – 10.4 million sales
* ''Fifty Shades Freed'' – 9.3 million sales
* ''The Hunger Games (novel), The Hunger Games'' – 8.7 million sales
* ''The Help'' – 8.7 million sales
* ''The Girl on the Train (novel), The Girl on The Train'' – 8.2 million sales
* ''Gone Girl (novel), Gone Girl'' – 8.1 million sales
* ''The Fault in Our Stars'' – 8 million sales
* ''The Girl with the Dragon Tattoo'' – 7.9 million sales
* ''Divergent (novel), Divergent'' – 6.6 million sales

The ''Diary of a Wimpy Kid'' series also became one of the best-selling book series of all time throughout the 2010s, with installments such as ''Diary of a Wimpy Kid: Cabin Fever, Cabin Fever'' and ''Diary of a Wimpy Kid: The Long Haul, The Long Haul'' winning awards at the Nickelodeon Kids' Choice Awards.

Sports

Popular athletes of the decade included Cristiano Ronaldo, Lionel Messi, Megan Rapinoe, LeBron James, Kevin Durant, Tiger Woods, Tom Brady, Aaron Rodgers, Floyd Mayweather, Manny Pacquiao, Canelo Álvarez, Serena Williams, Novak Djokovic, Kyle Busch, Conor McGregor, Ronda Rousey, Mike Trout, Michael Phelps, Usain Bolt, Shaun White, Kelly Slater, Simone Biles, Sidney Crosby and many more.

At the 2010 Wimbledon Championships, tennis players John Isner and Nicolas Mahut competed in Isner–Mahut match at the 2010 Wimbledon Championships, the longest professional tennis match in history, requiring five sets and 183 games for Isner to ultimately defeat Mahut in a match which lasted 11 hours and 5 minutes, and was played over the course of three days.

A Lance Armstrong doping case, doping scandal and investigation that was concluded in 2012 led to former professional road racing cyclist Lance Armstrong being stripped of all seven of his Tour de France titles.

On 14 October 2012, skydiver Felix Baumgartner completed a jump from the stratosphere and set world records for the highest skydive (39 km or 24 mi), fastest freefall speed (1,357.64 km/h or 843.6 mph, or Mach number, Mach 1.25), and became the first person in history to break the sound barrier without vehicular power.

In 2015, after Thoroughbred racehorse American Pharoah won the American Triple Crown and the Breeders' Cup Classic, he became 12th Triple Crown winner in history and the first in more than 30 years, and in winning all four races, became the first horse ever to win the Grand Slam of Thoroughbred racing.

In November 2016, the Chicago Cubs won the 2016 World Series, World Series for the first time since 1908, over the then-Cleveland Guardians, Cleveland Indians. Their win, along with Game 7 and the entire 2016 Series, was heavily noted in the sports and baseball community. It is often considered one of the best World Series ever played, due to the underdog nature of both teams, how close the games were and especially the final game, and how it ultimately ended the over 100-year drought of the Cubs not winning a series.

In June 2017, rock climber Alex Honnold became the first person in history to free solo climb El Capitan in Yosemite National Park, an accomplishment that one commentator described as "one of the great athletic feats of any kind, ever."

In January 2018, the final play of an NFL playoffs game between the 2017 Minnesota Vikings season, Minnesota Vikings and the 2017 New Orleans Saints season, New Orleans Saints, dubbed the "Minneapolis Miracle", became the first time in NFL playoffs history where a game ended in a touchdown as time expired, and prompted a change to the NFL's American football rules#Try plays, rules as they pertain to Conversion (gridiron football), extra-point conversion attempts.

Analysis

As the decade drew to a close, some commentators looked back on it as a politically unstable period. An article in the ''The New York Times, New York Times'' stated: "With the rise of nationalist movements and a backlash against globalisation on both sides of the Atlantic, the liberal post-World War II order – based on economic integration and international institutions – began to unravel." It heavily discussed the US presidency of Donald Trump (a reality TV Star and businessman with no political experience at the time of taking office, succeeding Barack Obama) whilst also commenting, "Echoes of Mr. Trump's nationalist populism can be found in Prime Minister Boris Johnson of Britain's recent electoral victory and the Brexit referendum of 2016, and in the ascent of the far-right President Jair Bolsonaro of Brazil and Prime Minister Narendra Modi of India. Democracy is under threat in Hungary and Poland. Once fringe right-wing parties with openly racist agendas are rebranding themselves in Sweden and Belgium. And far-right groups in Germany and Spain are now the third-largest parties in those nations' parliaments." A December 2019 piece in ''The Guardian'' argued that the 2010s would be remembered "as a time of crises", elaborating "there have been crises of democracy and the economy; of the climate and poverty; of international relations and national identity; of privacy and technology". The article also noted that, in Britain, "politics since 2010 has often been manic. Parties have hastily changed their leaders and policies; sometimes their entire guiding philosophies. Last week's general election was the fourth of the decade; the 1980s, 1990s and 2000s had two apiece." Similar trends of political unrest were felt beyond the Western world, as suggested in ''The Asian Review'', which described the 2010s as a "tumultuous time for Asia, sometimes tragic, sometimes triumphant and never dull".

See also

*List of decades

The following articles contain brief timelines which list the most prominent events of the decade:

Notes

References

Further reading

* Strong, Jason. ''The 2010s: Looking Back at a Dramatic decade'' (2019)

External links

*
{{2010s

2010s,
21st century
Contemporary history
2010s decade overviews