Zumobi, Inc. is a mobile technology company that partners with multiple brands to create sponsored content for

smartphones A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as mult ...

, tablets, and other devices. Zumobi's portfolio of mobile applications comprises The Zumobi Network: a premium mobile app network with properties in categories such as news, sports, lifestyle women's, and entertainment. Founded in September 2006, and announced officially at

CTIA CTIA may refer to: * Color Television Interface Adaptor, a custom chip inside early Atari 8-bit computers * CTIA (organization), a trade association representing the wireless communications industry in the United States * Cape Town International A ...

in the end of March 2007, Zumobi is an independent company spun out of Microsoft Research via the Microsoft IP Ventures group. Its three founders are John SanGiovanni, Dr. Ben Bederson and Jim Cooley. The current CEO is Ken Willner. As a co-publishing partner, Zumobi works with media companies such as NBCNews.com,

MSN MSN is a web portal and related collection of Internet services and apps provided by Microsoft. The main webpage provides news, weather, sports, finance and other content curated from hundreds of different sources that Microsoft has partnere ...

Bonnier Corporation Bonnier LLC (formerly Bonnier Corporation) is an American "outdoor adventure" company that originally operated numerous U.S.-based media brands but struggled in the magazine publishing industry, leading to the decline or closure of several well- ...

Source Interlink Motor Trend Group, LLC (formerly known as Source Interlink Media and TEN: The Enthusiast Network) is a media company that specializes in enthusiast brands, such as ''Motor Trend'' and ''Hot Rod''. Headquartered in El Segundo, California, it was ...

Sporting News ''The Sporting News'' is a website and former magazine publication owned by Sporting News Holdings, which is a U.S.-based sports media company formed in December 2020 by a private investor consortium. It was originally established in 1886 as a ...

and Hearst Digital Media.Walsh, Mark. "'Sporting News,’ Zumobi Strike Apps Deal". MediaPost. Retrieved 29 March 2011. Zumobi publishes apps using its proprietary platform that offers customization, social networking interoperability, and adaption across multiple mobile operating systems, including Apple's iOS (iPhone, iPod touch and iPad),

Android Android most commonly refers to: *Android (robot), a humanoid robot or synthetic organism designed to imitate a human * Android (operating system), a mobile operating system primarily developed by Google * Android TV, a operating system developed ...

BlackBerry BlackBerry is a discontinued brand of handheld devices and related mobile services, originally developed and maintained by the Canadian company Research In Motion (RIM, later known as BlackBerry Limited) until 2016. The first BlackBerry device ...

, Palm's

webOS webOS, also known as LG webOS, is a Linux kernel-based multitasking operating system for smart devices, such as smart TVs, that has also been used as a mobile operating system. Initially developed by Palm, Inc. (which was acquired by Hewlett ...

Windows Phone Windows Phone (WP) is a discontinued mobile operating system developed by Microsoft Mobile for smartphones as the replacement successor to Windows Mobile and Zune. Windows Phone featured a new user interface derived from the Metro design languag ...

and the Amazon

Kindle Fire The Amazon Fire, formerly called the Kindle Fire, is a line of tablet computers developed by Amazon. Built with Quanta Computer, the Kindle Fire was first released in November 2011, featuring a color 7-inch multi-touch display with IPS tech ...

. Zumobi has a proprietary advertising platform –the Zumobi Brand Integration (ZBi) platform– for monetization opportunities through

rich media Interactive media refers to digital experiences that dynamically respond to user input, delivering content such as text, images, animations, video, audio, and even AI-driven interactions. Over the years, interactive media has expanded across ...

advertising campaigns and sponsorships with specific, contextual placement in its apps.Tsirulnik, Giselle. "Basketball Fans Score with New Apps from Sporting News". Mobile Marketer. Retrieved 29 March 2011. Past advertisers on The Zumobi Network include Ford,

Mercedes-Benz Mercedes-Benz (), commonly referred to simply as Mercedes and occasionally as Benz, is a German automotive brand that was founded in 1926. Mercedes-Benz AG (a subsidiary of the Mercedes-Benz Group, established in 2019) is based in Stuttgart, ...

Unilever Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever B ...

Southwest Airlines Southwest Airlines Co., or simply Southwest, is a Major airlines of the United States, major airline in the United States that formerly operated on a low-cost carrier model. It is headquartered in the Love Field, Dallas, Love Field neighborhood ...

Geico The Government Employees Insurance Company (GEICO ) is an American vehicle insurance company headquartered in Chevy Chase, Maryland. In addition to auto insurance, GEICO provides motorcycle, ATV, RV, boat, snowmobile, travel, pet, event, hom ...

, HP,

Cisco Cisco Systems, Inc. (using the trademark Cisco) is an American multinational digital communications technology conglomerate corporation headquartered in San Jose, California. Cisco develops, manufactures, and sells networking hardware, s ...

Mini Cooper Mini Cooper may refer to: *Performance Cars of the original Mini series with uprated drive train and brakes, called the "Mini Cooper", made by the British Motor Corporation and also the successors 1961–1971, and 1990–2000 *Cars of the Mini (mar ...

Best Buy Best Buy Co., Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. Originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music, it was r ...

Chevrolet Chevrolet ( ) is an American automobile division of the manufacturer General Motors (GM). In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the promi ...

, and more.

Sources

{{More footnotes needed, date=June 2011

" Bloomberg BusinessWeek. Retrieved 18 April 2011.

" Fast Company. Retrieved 26 April 2011. *Bass, Dina.

" Bloomberg BusinessWeek. Retrieved 26 April 2011. *Belic, Dusan.

" IntoMobile. Retrieved 29 March 2011. *Belic, Dusan.

" IntoMobile. Retrieved 18 April 2011. *Ben-Aaron, Diana.

" Bloomberg BusinessWeek. Retrieved 26 April 2011. *Cox, Gordon.

" Variety. Retrieved 26 April 2011. *Duryee, Tricia.

" MocoNews.net. Retrieved 29 March 2011. *Graham, Jefferson.

" USA Today. Retrieved 26 April 2011. *Kaufman, Wendy.

" NPR. Retrieved 26 April 2011. *Malik, Om.

" GigaOm. Retrieved 26 April 2011. *Mccausland, Christianna.

" Fast Company. Retrieved 26 April 2011. *Murray, Rheana.

" Mobile Marketer. Retrieved 29 March 2011. *Plesser, Andy.

" Beet.tv. Retrieved 26 April 2011. *Vocus PR-Web.

" The Street. Retrieved 29 March 2011. *Walsh, Mark.

" MediaPost. Retrieved 29 March 2011.

External links

Zumobi Executive Team
Defunct software companies of the United States Companies based in Seattle Software companies based in Seattle Software companies based in New York City Software companies based in Illinois