Zino Davidoff Group is the

trading name A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...

of Zino Davidoff SA, a

Swiss Swiss most commonly refers to: * the adjectival form of Switzerland * Swiss people Swiss may also refer to: Places * Swiss, Missouri * Swiss, North Carolina * Swiss, West Virginia * Swiss, Wisconsin Other uses * Swiss Café, an old café located ...

family business that was spun out of tobacco-product company

Davidoff Davidoff is a Swiss premium brand of cigars, cigarettes and smoker's accessories. The Davidoff cigarette brand has been owned by Imperial Brands after purchasing it in 2006. The non-cigarette portion of the Davidoff tobacco brand is owned by Oe ...

in 1980. It is active exclusively in the non-tobacco luxury goods segment and offers a range of upscale products.

Overview

The company owns and manages the brand Davidoff for watches, leather goods, writing instruments, men's and women's fashion accessories (such as ties,

foulard A foulard is a lightweight fabric, either twill or plain weave, plain-woven, made of silk or a mix of silk and cotton. Foulards usually have a small printed design of various colors. By metonymy, it can also be an article of clothing, such as scar ...

s and

cufflink Cufflinks are items of jewelry that are used to secure the cuffs of dress shirts. Cufflinks can be manufactured from a variety of different materials, such as glass, stone, leather, metal, precious metal or combinations of these. Securing o ...

s), fragrances, eyewear, coffee and

cognac Cognac ( , also , ) is a variety of brandy named after the Communes of France, commune of Cognac, France. It is produced in the surrounding wine-growing region in the Departments of France, departments of Charente and Charente-Maritime. Cogn ...

Public health Public health is "the science and art of preventing disease, prolonging life and promoting health through the organized efforts and informed choices of society, organizations, public and private, communities and individuals". Analyzing the de ...

researchers have suggested that this was in order to engage in trademark diversification (also known as " brand stretching") to promote the tobacco products, because it allows for advertising the brand in the face of restrictions on the direct promotion of tobacco products. The brand Davidoff is licensed to French-American company

Coty, Inc. Coty Inc. is an American multinational beauty company founded in 1904 by François Coty. With its subsidiaries, it develops, manufactures, markets, and distributes fragrances, cosmetics, skin care, nail care, and both professional and retail ...

for the fragrances business, to Menrad for the eyewear business, to German coffee chain

Tchibo Tchibo is a German chain of coffee retailers and cafés known for its range of non-coffee products that change weekly. The latter includes: clothing, furniture, household items, electronics and electrical appliances. In Germany, Tchibo's slogan ...

for the coffee business, and to Thomas Hine & Co. for the cognac business.

History

The Zino Davidoff Group was founded in 1980 by

Ukrainian-Jewish The history of the Jews in Ukraine dates back over a thousand years; Jewish communities have existed in the modern territory of Ukraine from the time of the Kievan Rus' (late 9th to mid-13th century). Important Jewish religious and cultural move ...

immigrant Zino Davidoff (born Sussele-Meier Davidoff), who lived in Switzerland. The first Davidoff fragrance was launched in 1984. In 1988, the brand's most renowned fragrance, Davidoff Cool Water, was launched. It was created by Pierre Bourdon, and was one of the first fragrances for men to pioneer the aquatic theme and to offer a fresh and masculine fragrance. In 1985, the first line of Davidoff ties was launched, and the first Davidoff watch came to the market. In 1986, the Davidoff cognac license started. In 1987, the first collection of Davidoff leather goods was launched. In 1988, the Davidoff eyewear license started. In the 1990s, the Davidoff writing instruments and the Davidoff coffee were launched. At the beginning of the 2000s, the new Davidoff logo – the same which can be seen on the Davidoff products today – was implemented. In 2005, the licenses for the luxury accessories products (such as leather goods, writing instruments and ties) were withdrawn from the former license partners. Zino Davidoff Group started to develop and commercialize directly these fashion accessories products bearing the brand name DAVIDOFF and added again a new watch collection. This first in-house collection was presented at BaselWorld Fair in 2008 under the name "Very Zino". Since 2008, Davidoff has presented three different watch collections to the market. In 2013, Davidoff launched their collection of luxury watches and accessories in the UK, which were distributed by Nuval.

References

External links

* {{Official website, https://www.zinodavidoff.com/ Swiss companies established in 1980 Retail companies of Switzerland Luxury brands Swiss brands Retail companies established in 1980

Overview

History

See also

References

External links