Zevia is a

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based company that produces soft drinks, organic tea, energy drinks, and mixers sweetened with

stevia Stevia () is a sweet sugar substitute that is about 50 to 300 times sweetness, sweeter than sugar. It is extracted from the leaves of ''Stevia rebaudiana'', a plant native to areas of Paraguay and Brazil. The active compounds in stevia are ...

."Declining Soda Sales Lead to Search for Holy Grail."
''Bloomberg Businessweek''. Reporter Gigi Stone. Accessed April 24, 2013 All Zevia products are zero-calorie, sugar-free, gluten free, vegan, certified

kosher (also or , ) is a set of dietary laws dealing with the foods that Jewish people are permitted to eat and how those foods must be prepared according to Jewish law. Food that may be consumed is deemed kosher ( in English, ), from the Ashke ...

, and certified by The Non-GMO Project. In June 2021, Zevia filed to go public with an IPO.

History

Zevia was launched in 2007 as an alternative soft drink for those who want to avoid both added sugars and artificial sweeteners. The company was founded in

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by Derek Newman, Jessica Newman, and Ian Eisenberg. By the end of 2008, ACNielsen recorded that Zevia was the fastest growing natural product in the United States in terms of sales. The company's 2008 revenue was $925,000,Bruce, Bill
"Zevia Lands Deal with Whole Foods."
FoodBev.com. Apr. 29, 2009 and the product was available in 850 stores.Choi, Candace

The Seattle Times. July 26, 2012 In 2010, Zevia reported a 300% increase in same-store sales over 2009. Paddy Spence bought Zevia in 2010 and became both CEO and chairman. In July 2012, Zevia ran billboard ads in support of New York City's soda ban, and Spence appeared on CNBC to promote healthier soda alternatives. In May 2012, the product was the best selling soda in Whole Foods. By July 2013, it was the number seventeen zero-calorie or low-calorie soda in mainstream grocery stores, making it the only independent brand in the top 20. By the end of 2013, overall sales were over $60 million, and it was the 14th-best-selling diet soda."Zevia Says First Major Soda to Use Monk Fruit."
BeverageWorld. January 14, 2014Klineman, Jeffrey
"Zevia Set to Unleash New Sweetener Mix."
BEVNET. Dec. 18, 2013 By 2014 the firm's product was available in more than 16,000 stores in the United States, including Whole Foods, Target,

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, Safeway, Sprouts, and other grocery and natural food stores.Schussheim, Sarah
"How Zevia is Staking Its Claim as Fashion's Favorite Soda."
''Elle Magazine''. July 15, 2013."Zevia Achieves Record-Breaking Quarter."
BevNet. July 17, 2013Watson, Elaine
"Diet soda in a funk? Not ours, says Zevia boss as he adds monk fruit to his zero-cal menu: Zevia could be a $1bn brand."
Food Navigator. Jan. 9, 2014 In late 2013, the firm replaced their previous stevia and erythritol sweetener with a mix of stevia extract, monk fruit extract, and erythritol, a blend that they called SweetSmart.Lopes, Marina
"Feature: A sweet Asian fruit tempts the troubled soft drink industry."
Reuters. December 22, 2013 In September 2016, the company announced that all their products had been reformulated to be sweetened only with stevia. In 2014, Zevia entered a sponsorship with Major League Baseball and became the official soda of the

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. The soda is sold in bottles at all concessions stands at the

Oakland–Alameda County Coliseum Oakland–Alameda County Coliseum, often shortened to the Oakland Coliseum, is a multi-purpose stadium in Oakland, California, United States. It serves as part of the Oakland–Alameda County Coliseum Complex, located next to Oakland Arena. In 2 ...

. Starting in 2016, Zevia introduced more products beyond its primary line of soft drinks. In June 2016, Zevia launched the Sparkling Water and energy drink product lines. In October 2016, Zevia unveiled its Mixers line. In 2018, the company launched the Zevia Organic Tea line, in various tea flavors. In December 2019, Zevia launched its Kidz line. The drinks are packaged in smaller 7.5 ounce cans that feature classic

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characters. , the company sells its products in the United States and Canada, but is looking to expand into other markets such as Western Europe, Latin America, and Asia. Zevia sells directly to consumers via its website and

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, and in over 22,000 retail stores. Zevia claims that it was the top-selling carbonated soft drink brand on Amazon in 2020. In June 2021, the company filed to go public with an IPO on the

NYSE The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District, Manhattan, Financial District of Lower Manhattan in New York City. It is the List of stock exchanges, largest stock excha ...

Products

Zevia has six product lines, with 37 flavors. All Zevia products are zero-calorie, sugar-free, gluten free, vegan, certified Kosher and certified by The Non GMO Project. * Soda – Flavors include Cola, Ginger Root Beer, Creamy Root Beer, Ginger Ale, Black Cherry, Cream Soda, Cherry Cola, Dr. Zevia, Grape, Mountain Zevia, Caffeine Free Cola, Orange, Lemon Lime Twist, Grapefruit Citrus, Vanilla Cola, and Strawberry. * Energy – Flavors include Raspberry Lime, Mango Ginger, Grapefruit, and Kola. * Organic Tea – Flavors include Black Tea, Green Tea, Black Tea Raspberry, Black Tea Peach, Black Tea Lemon, Earl Grey Tea Blood Orange, Caffeine Free Hibiscus Tea Passionfruit, and Caffeine Free Black Tea Lemon. * Mixer – Flavors include Ginger Beer, Tonic Water, and Lemon Lime with Bitters. * Kidz – Flavors include Watermelon, Cran-Raspberry, Strawberry Lemonade, Fruit Punch, Orange Cream, and Fizzy Apple. * Sparkling Water – Flavors include Blackberry, and Cucumber Lemon. Zevia Black Cherry.jpg, Black Cherry Zevia Caffeine Free Cola.jpg, Caffeine Free Cola Zevia Cream Soda.jpg, Cream Soda Zevia Strawberry.jpg, Strawberry Zevia Ginger Root Beer.jpg, Ginger Root Beer Zevia Orange.jpg, Orange

References

External links

* {{official website, https://www.zevia.com/ American soft drinks Companies listed on the New York Stock Exchange Diet drinks Food and drink companies established in 2007 Drink companies based in California Food and drink companies based in Los Angeles Manufacturing companies based in Los Angeles 2007 establishments in Washington (state)