Zest-O Corporation, commonly known as Zest-O, is a Philippine

privately held A privately held company (or simply a private company) is a company whose Stock, shares and related rights or obligations are not offered for public subscription or publicly negotiated in their respective listed markets. Instead, the Private equi ...

food and beverage company based in

Caloocan Caloocan, officially the City of Caloocan (; ), is a highly urbanized city in Metro Manila, Philippines. According to the 2020 census, it has a population of 1,661,584 people making it the fourth-most populous city in the Philippines. Caloo ...

. It was founded in 1980 by the businessman Alfredo M. Yao.

History

While touring Europe in 1979,

Alfredo Yao Alfredo M. Yao (born November 26, 1943) is a Filipino businessman who is the founder of Zest-O, Macay Holdings, Inc. () and Philippine Business Bank (). He served as the Special Envoy to China for Tourism and Cooperation in 2009. Early lif ...

learned about the Doypack packaging format in one of the European trade exhibits he visited. He bought one machine and tried to market the Doypack packaging format to juice drink manufacturers in the Philippines. When no company took interest, he decided to market his own brand of fruit juice drink. He put up a company called SEMEXCO Marketing Corporation and launched Zest-O orange juice drink in 1980. Zest-O Cola, Zest-O Dalandan & Zest-O Calamansi

carbonated Carbonation is the chemical reaction of carbon dioxide to give carbonates, bicarbonates, and carbonic acid. In chemistry, the term is sometimes used in place of carboxylation, which refers to the formation of carboxylic acids. In inorganic che ...

soft drink A soft drink (see #Terminology, § Terminology for other names) is a class of non-alcoholic drink, usually (but not necessarily) Carbonated water, carbonated, and typically including added Sweetness, sweetener. Flavors used to be Natural flav ...

s were introduced in 2000 while Zest-O Root Beer was introduced in 2005.

Expansions

To date, the company also exports mango purées to China, Australia, New Zealand, Korea, Singapore, the United States, and Europe. Looking back, it started with 20 employees in a small corner of a compound. Zest-O Corporation now has over 1,000 workers in various offices across the Philippines. Early in 2010, the company ventured with PT Kalbe Farma Tbk of Indonesia into the manufacture of a new line of

energy drinks An energy drink is a type of non-alcoholic psychoactive functional beverage containing stimulant compounds, usually caffeine (at a higher concentration than ordinary soda pop) and taurine, which is marketed as reducing tiredness and improving p ...

, said to be the largest pharmaceutical industry category in Southeast Asia. The new venture recently introduced to the Philippines, Indonesian and New Zealand markets its new line of energy drink called “Extra Joss”.

References

External links

*{{Official website, www.zesto.com.ph Food and drink companies of the Philippines Condiment companies of the Philippines Dairy products companies of the Philippines Companies based in Caloocan Food and drink companies established in 1980 1980 establishments in the Philippines Philippine companies established in 1980 Philippine brands Privately held companies of the Philippines Juice brands Family-owned companies of the Philippines