Zero Freitas
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José Roberto "Zero" Alves Freitas (born ) is a Brazilian businessman whose
record collection Record Collection may refer to: *Record Collection (record label), a Los Angeles–based music studio * ''Record Collection'' (album), a 2010 album by Mark Ronson & The Business Intl. *"Record Collection", a song by Kaiser Chiefs on the 2019 album ...
of over eight million discs is said to be the largest in existence. In addition, he has more than 100,000 compact discs.


Early life

Freitas was born around 1955, and acquired the nickname "Zero" at school.Building the world's biggest record collection.
''
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'', 16 March 2015. Retrieved 28 March 2015.
When he was a child, his father bought a
hi-fi High fidelity (hi-fi or, rarely, HiFi) is the high-quality reproduction of sound. It is popular with audiophiles and home audio enthusiasts. Ideally, high-fidelity equipment has inaudible noise and distortion, and a flat (neutral, uncolored) ...
stereo that came with 200 albums, thus kindling Freitas's interest in the area. The collection was damaged in a flood and Freitas later recreated it.The Brazilian Bus Magnate Who’s Buying Up All the World's Vinyl Records.
Monte Reel, ''
The New York Times Magazine ''The New York Times Magazine'' is an American Sunday magazine included with the Sunday edition of ''The New York Times''. It features articles longer than those typically in the newspaper and has attracted many notable contributors. The magazi ...
'', 8 August 2014. Retrieved 27 March 2015.
His mother, who had a collection of 400–500 records, also influenced Freitas. The first record he bought was ''Canta para a Juventude'' by
Roberto Carlos Roberto Carlos da Silva Rocha (born 10 April 1973), often known as Roberto Carlos and sometimes ''RC3'', is a Brazilian former professional association football, footballer. He has been described as the "most offensive-minded left-back in the ...
, which he acquired around December 1964 or January 1965. By the time Freitas left high school he had 3,000 records.Record collector builds world's largest vinyl hoard – six million and counting.
Jonathan Watts, ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
'', 27 March 2015. Retrieved 27 March 2015.
Freitas studied music composition at college then took over the family transport business which ran buses in the state of
São Paulo São Paulo (; ; Portuguese for 'Paul the Apostle, Saint Paul') is the capital of the São Paulo (state), state of São Paulo, as well as the List of cities in Brazil by population, most populous city in Brazil, the List of largest cities in the ...
. By the time he was 30, Freitas had acquired about 25–30,000 records.


Expansion

Until recently, most of Freitas's buying was anonymous. He placed adverts in ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
'' magazine reading "RECORD COLLECTIONS. We BUY any record collection. Any style of music. We pay HIGHER prices than anyone else." and used agents to act on his behalf. He bought the remaining stock of 200,000 records from Colony Records in New York's
Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and Neighborhoods in New York City, neighborhood in the Midtown Manhattan section of New York City. It is formed by the junction of Broadway (Manhattan), ...
after the store's 2012 closure and bought the stock of the Rio de Janeiro's Modern Sound store around the same time. Around 2013 he bought the collection of Murray Gershenz, the former proprietor of the Music Man Murray record shop in Los Angeles. Also in 2013, Freitas bought the collection of Paul Mawhinney of
Record-Rama Record-Rama was a record and CD store in Ross Township, Pennsylvania, United States. It was founded by Paul C. Mawhinney, who claimed he built the world's biggest record collection. Beginnings Record-Rama was founded by Paul C. Mawhinney, ...
, once itself thought to be the largest in the world. The collection of around three million records took eight
semi-trailer A semi-trailer is a trailer (vehicle), trailer without a front axle. The combination of a semi-trailer and a tractor truck is called a ''semi-trailer truck'' (also known simply as a "semi-trailer", "tractor trailer", or "semi" in the United Sta ...
s to move.


Publicity

The extent of Freitas's collection was first revealed to the world after details were published in an article in ''
The New York Times Magazine ''The New York Times Magazine'' is an American Sunday magazine included with the Sunday edition of ''The New York Times''. It features articles longer than those typically in the newspaper and has attracted many notable contributors. The magazi ...
'' in August 2014. At that time he was estimated to have "several million" records. By March 2015, his collection was estimated at six million, making his the largest record collection in existence. Freitas was unable to explain why he continues to acquire so many records, saying "I’ve gone to therapy for 40 years to try to explain this to myself". He collects 33, 45 and 78 rpm records of any style of music or speech. The records are cleaned and cataloged by a team of assistants that he has recruited but he is acquiring new material faster than they can work and only 250,000 records have been processed so far. He keeps 100,000 records at home. The collection includes many rareties such as "Heartache Souvenirs"/"Chicken Shack," by William Powell but it also includes up to 30% duplication. Those duplicates are now beginning to be sold off. Ten thousand Brazilian records were given to the
ARChive of Contemporary Music The ARChive of Contemporary Music (ARC) is a non-profit music library and archive based in New York City. It contains over five million items. People The ARC was founded in 1985 by current Director, B. George and David Wheeler (1957–1997) in ...
where they form the Zero Freitas Brazilian Music Collection.Special Collections.
ARChive of Contemporary Music. Retrieved 28 March 2015.
As Freitas has become well known, collectors have begun to offer him their collections. In October 2014 alone he acquired one million records from another collector for 200,000 reais. In 2015, Terence McEwan of the
San Francisco Opera The San Francisco Opera (SFO) is an American opera company founded in 1923 by Gaetano Merola (1881–1953) based in San Francisco, California. History Gaetano Merola (1923–1953) Merola's road to prominence in the Bay Area began in 1906 wh ...
gave Freitas 6,500 classical LPs. Freitas continues to maintain agents around the world, including in
Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...
,
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and
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. These enable him to buy a diverse range of material such as the collection of the late
Bob Hope Leslie Townes "Bob" Hope (May 29, 1903 – July 27, 2003) was an American comedian, actor, entertainer and producer with a career that spanned nearly 80 years and achievements in vaudeville, network radio, television, and USO Tours. He appeared ...
and the 100,000 albums of Cuban music he has acquired. His staff joke that the island of
Cuba Cuba, officially the Republic of Cuba, is an island country, comprising the island of Cuba (largest island), Isla de la Juventud, and List of islands of Cuba, 4,195 islands, islets and cays surrounding the main island. It is located where the ...
must be rising due to the weight of material that Freitas has removed.


Future plans

Freitas is building a warehouse to store his collection which he plans to call the Emporium Musical.


Business activities

In addition to transport, Freitas runs a business providing
audiovisual Audiovisual (AV) is electronic media possessing both a sound and a visual component, such as slide-tape presentations, films, television programs, corporate conferencing, church services, and live theater productions. Audiovisual service provide ...
systems for concerts and other public events.


See also

* List of record collectors *
LP record The LP (from long playing or long play) is an Analog recording, analog sound storage medium, specifically a phonograph record format characterized by: a speed of  revolutions per minute, rpm; a 12- or 10-inch (30- or 25-cm) diameter; use ...
*
Music of Brazil The music of Brazil encompasses various regional musical styles influenced by European, Music of the United States, American, African and Amerindian forms. Brazilian music developed some unique and original styles such as forró, repente, coco ...


References


External links


Brazilian bus magnate offers £23,000 for Birmingham vinyl collector's stock.
ITV News. {{DEFAULTSORT:Freitas, Zero Living people 1950s births Year of birth uncertain Brazilian businesspeople Record collectors