Zapp's is a brand of

potato chip Potato chips (North American English and Australian English; often just chip) or crisp (British English and Hiberno-English) are thin slices of potato (or a thin deposit of potato paste) that has been deep frying, deep fried, baking, baked, ...

made in the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

. The chips are

kettle-cooked Potato chips (North American English and Australian English; often just chip) or crisp (British English and Hiberno-English) are thin slices of potato (or a thin deposit of potato paste) that has been deep frying, deep fried, baking, baked, ...

peanut oil Peanut oil, also known as groundnut oil or arachis oil, is a vegetable oil derived from peanuts. The oil usually has a mild or neutral flavor but, if made with roasted peanuts, has a stronger peanut flavor and aroma. It is often used in Americ ...

(instead of

vegetable oil Vegetable oils, or vegetable fats, are oils extracted from seeds or from other parts of edible plants. Like animal fats, vegetable fats are ''mixtures'' of triglycerides. Soybean oil, grape seed oil, and cocoa butter are examples of seed ...

, which many other companies use), except for the Bourbon St. Smokey Sweet flavor which are 'thin & crispy'. Zapp's market themselves with their

Cajun The Cajuns (; French: ''les Cadjins'' or ''les Cadiens'' ), also known as Louisiana ''Acadians'' (French: ''les Acadiens''), are a Louisiana French ethnicity mainly found in the US state of Louisiana and surrounding Gulf Coast states. Whi ...

heritage, using names such as "Spicy Cajun Crawtator", "Sour Cream and Creole Onion" and "Cajun Dill Gator-tators". Others, in addition to the "Regular Flavored" include "Hotter 'N Hot Jalapeño", "Mesquite BBQ" and "Voodoo" chip flavors. They have also marketed numerous chips such as a limited edition

Mardi Gras Mardi Gras (, ; also known as Shrove Tuesday) is the final day of Carnival (also known as Shrovetide or Fastelavn); it thus falls on the day before the beginning of Lent on Ash Wednesday. is French for "Fat Tuesday", referring to it being ...

chip.

History

Founding

The company was founded by Ron Zappe, who graduated from

Texas A&M University Texas A&M University (Texas A&M, A&M, TA&M, or TAMU) is a public university, public, Land-grant university, land-grant, research university in College Station, Texas, United States. It was founded in 1876 and became the flagship institution of ...

with a degree in industrial engineering and became a distributor of pumps and other oil-field equipment. His four companies went bankrupt during the 1980s oil bust; he moved from Houston to Louisiana and started a potato chip business. (Zappe later received national attention for his

1988 1988 was a crucial year in the early history of the Internet—it was the year of the first well-known computer virus, the Morris worm, 1988 Internet worm. The first permanent intercontinental Internet link was made between the United State ...

campaign appearance on behalf of Republican vice presidential candidate

Dan Quayle James Danforth Quayle (; born February 4, 1947) is an American retired politician who served as the 44th vice president of the United States from 1989 to 1993 under President George H. W. Bush. A member of the Republican Party (United States), ...

, crediting a jobs program co-created by Quayle with enabling him to start his factory in Gramercy.) Zappe's first creation, the Cajun Crawtator, was introduced in 1985 as the nation's first spicy Cajun chip. Zapp's "Tiger Tators" were the first food product licensed by

Louisiana State University Louisiana State University and Agricultural and Mechanical College, commonly referred to as Louisiana State University (LSU), is an American Public university, public Land-grant university, land-grant research university in Baton Rouge, Louis ...

, and it also sold " Who Dat?" chips in honor of the

New Orleans Saints The New Orleans Saints are a professional American football team based in New Orleans. The Saints compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC South, South division. Since 1975, the team ...

. Zapp's most popular flavor is "Voodoo" which was created in 2008 by Kevin Holden, General Manager and a shareholder of the company. In 1993 Zapp's acquired the Dirty Chip Company in

Memphis, Tennessee Memphis is a city in Shelby County, Tennessee, United States, and its county seat. Situated along the Mississippi River, it had a population of 633,104 at the 2020 United States census, 2020 census, making it the List of municipalities in Tenne ...

, which manufactures Dirty Chips brand kettle chips. In 2006 Zapp's acquired the California Chip Company in

Oxnard, California Oxnard () is a city in Ventura County in the U.S. state of California, United States. On California's Central Coast (California), Central Coast, it is the most populous city in Ventura County and the List of largest California cities by populati ...

, which manufactures California Chips brand potato chips. Zappe appeared on ''

The Oprah Winfrey Show ''The Oprah Winfrey Show'' is an American first-run syndicated talk show that was hosted by Oprah Winfrey. The show ran for twenty-five seasons from September 8, 1986, to May 25, 2011, in which it broadcast 4,561 episodes. The show was taped i ...

'' in 1997, and the chips were profiled in national publications such as ''

People The term "the people" refers to the public or Common people, common mass of people of a polity. As such it is a concept of human rights law, international law as well as constitutional law, particularly used for claims of popular sovereignty. I ...

'' and ''

The Wall Street Journal ''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...

''.

Death of founder, sale to Utz Quality Foods

Zappe died in

Houston, Texas Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of ...

on June 1, 2010, at the age of 67. In January 2011, it was reported that the company would be sold to

Utz Quality Foods Utz Brands, Inc. (), more commonly known as Utz, is an American snack food company based in Hanover, Pennsylvania. The company produces a variety of potato chips, pretzels, and other snacks, with most products sold under their family of brands. ...

Hanover, Pennsylvania Hanover is a borough in York County, Pennsylvania, United States. The population was 16,429 at the 2020 census. Located southwest of York and north-northwest of Baltimore, Maryland, the town is situated in a productive agricultural region. It i ...

."Zapp's of Gramercy being sold to Pennsylvania company"
AP in ''

Times-Picayune ''The Times-Picayune , The New Orleans Advocate'' (commonly called ''The Times-Picayune'' or the ''T-P'') is an American newspaper published in New Orleans, Louisiana. Ancestral publications of other names date back to January 25, 1837. The cu ...

'', January 7, 2011. The sale to Utz was completed in April 2011. Zapp's operates as a wholly owned subsidiary and no longer manufactures at the

Gramercy, Louisiana Gramercy is a town in the U.S. state of Louisiana, in St. James Parish. It is part of the New Orleans Metropolitan Area . The population was 3,613 at the time of the 2010 U.S. census and 3,188 according to the 2020 population estimates progra ...

, plant.

References

External links

Zapp's.comFormer Zapp's execs entering tortilla business
1985 establishments in Louisiana Brand name potato chips and crisps Food and drink companies based in Louisiana Food and drink companies established in 1985 Snack food manufacturers of the United States St. James Parish, Louisiana Utz Brands {{food-product-stub