The ''Zambia Daily Mail'' is an English-language daily
broadsheet
A broadsheet is the largest newspaper format and is characterized by long Vertical and horizontal, vertical pages, typically of in height. Other common newspaper formats include the smaller Berliner (format), Berliner and Tabloid (newspaper ...
newspaper
A newspaper is a Periodical literature, periodical publication containing written News, information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as poli ...
published in
Zambia
Zambia, officially the Republic of Zambia, is a landlocked country at the crossroads of Central Africa, Central, Southern Africa, Southern and East Africa. It is typically referred to being in South-Central Africa or Southern Africa. It is bor ...
. It is one of two
state-owned
State ownership, also called public ownership or government ownership, is the ownership of an industry, asset, property, or enterprise by the national government of a country or state, or a public body representing a community, as opposed to ...
papers of the
Zambian government.
History and operations
The newspaper arose from the ''Central African Mail'', which was bought by the government from David Astor in 1965. It was renamed the ''Zambian Mail'' and subsequently the ''Zambia Daily Mail'' in 1970. The paper soon became a mouthpiece for the government, publishing official statements and press releases, while being instructed to become an "instrument in nation building". However, this saw a decline in
readership and
advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
.
In 2005, its circulation figures were estimated to be between 10,000 and 15,000.
[de Burgh, Hugo (2005). ''Making Journalists: Diverse Models, Global Issues''. ]Routledge
Routledge ( ) is a British multinational corporation, multinational publisher. It was founded in 1836 by George Routledge, and specialises in providing academic books, academic journals, journals and online resources in the fields of the humanit ...
. p. 166.
See also
*
Communications in Zambia
*
List of newspapers in Zambia
References
External links
* Newspaper's official website
Publications with year of establishment missing
Daily newspapers published in Zambia
English-language newspapers published in Africa
Government agencies of Zambia
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