The YouTube Next Lab and Audience Development Group, founded as Next New Networks, is a company based in New York City. Next New was launched in March 2007 by founders

Fred Seibert Frederick (Fred) Seibert (born September 15, 1951) is an American television producer, co-founder of MTV and the CEO of FredFilms, an animation production company based in Burbank, California. His official biography states he has led five (working ...

& Emil Rensing, and co-founders

Herb Scannell Herb Scannell (born January 11, 1957) is an American media executive and businessman. He served as the president of Nickelodeon and TV Land from 1996 to 2006, was the founding CEO of Next New Networks, and the president of BBC Worldwide America. ...

, Timothy Shey and

Jed Simmons Jed or JED may refer to: Places * Jed River, New Zealand * Jed Water, a river in Scotland * Jed, West Virginia, United States, an unincorporated community People and fictional characters * Jed (given name), a list of people and fictional charact ...

with $8 million in funding from investors including

Spark Capital Spark Capital is a venture capital firm in the United States, responsible for early-stage funding startups of consumer, commerce, FinTech, software, frontier, and media sectors. It has branches in San Francisco, Boston, and New York City. Hi ...

. The company was the home to online television networks

Barely Political Bareilly () is a city in Bareilly district in the Indian state of Uttar Pradesh. It is among the largest metropolises in Western Uttar Pradesh and is the centre of the Bareilly division as well as the historical region of Rohilkhand. The city l ...

Channel Frederator The Channel Frederator Network is an American animation, video game and pop culture Multi-Channel Network (MCN) founded by cartoon producer and serial media entrepreneur Fred Seibert and managed by Frederator Networks. After launching Frederato ...

Fast Lane Daily Fast or FAST may refer to: * Fast (noun), high speed or velocity * Fast (noun, verb), to practice fasting, abstaining from food and/or water for a certain period of time Acronyms and coded Computing and software * ''Faceted Application of Subje ...

, Pulp Secret,

Threadbanger Threadbanger is an American YouTube channel run by Rob Czar and Corinne Leigh producing primarily DIY and crafting content. The channel is known for such series as ''Man vs. Pin'', ''Corinne vs. Pin'', ''Man vs. House'', and the YouTube Red ser ...

Vsauce Vsauce () is a YouTube brand created by educator Michael Stevens (educator), Michael Stevens. The channels feature videos on scientific, psychological, mathematical, and philosophical topics, as well as gaming, technology, popular culture, and ...

, and

Indy Mogul ''Indy Mogul'' is an Internet-based video webcast geared towards independent filmmakers and creatives. Indy Mogul is hosted on YouTube by Ted Sim and Dave Maze. Awards Indy Mogul's The Best Short Films in the World received the 2009 People's Vo ...

, among others. Next New Network's first creative hire was filmmaker

Justin Johnson Justin Johnson may refer to: * J. Leroy Johnson (1888–1961), Republican United States Congressman from California * Justin Johnson (basketball) (born 1996) American basketball player * Justin Johnson (footballer) (born 1996), Dutch footballer * Ju ...

. In November 2010, the company was selected to create and launch an original daily series for AOL's homepage, "The One", as part of AOL's new video strategy. The Next New Networks approach to programming web video brands and channels (as opposed to merely producing them) led to the creation of online video networks (called

multi-channel networks A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to a channel owner in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetizati ...

, MCN's), and have inspired a number of followers including

Machinima.com Machinima, Inc. was an American multiplatform online entertainment network owned by WarnerMedia. The company was founded in January 2000 by Hugh Hancock and was headquartered in Los Angeles, California. It originated as a hub for its namesake, m ...

in Los Angeles and

ChannelFlip ChannelFlip Media Ltd was a London-based Multi Channel Network which works with both traditional and online celebrities to create brand friendly content. Shows and talent ChannelFlip works with UK-based comedic TV and online talent. * Robert Ll ...

in the United Kingdom.

YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most ...

acquired the company on March 7, 2011, immediately adding this expertise to the platform giant. Tim Shey, Jed Simmons, and Lance Podell from the NNN management team have started the YouTube Next Lab. Founder and CEO

resumed as an independent producer at his

Frederator Studios Frederator Studios is an American animation television production studio which is a division of Frederator Networks, Inc. It was founded by Fred Seibert in 1997 with its first series launching in 1998. (Seibert resigned from Frederator in Augu ...

company and was named as a new YouTube channel partner in November 2011.More Great Content Creators Coming to YouTube
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References

External links

* Google acquisitions Streaming television YouTube 2011 mergers and acquisitions {{tv-website-stub

See also

References

External links