youPIX is a platform focused on discussing internet culture and how the youth uses the internet to create cultural, social movements and information. It was created by Bob Wollheim and Bia Granja in 2006. The platform has a daily update site, social networks, studies on the behavior of the digital youth made in partnership with Ibope, awards and the festival, one of the main achievements of youPIX and that has already had more than 14 national and international editions.

History

The youPIX platform was born as a pocket size print magazine in 2006, when it was still called PIX Magazine and featured in their agenda a curatorship of internet events and of the universe of blogs, in addition to articles about the behavior of Brazilian young Internet users. At the beginning of 2009, the site youPIX.com.br was launched. The site also includes Memepedia, the first encyclopedia of Brazilian memes. In May 2013, the site became part of Portal iG. In March 2009, the youPIX Festival, considered the largest festival on Brazilian internet culture, appeared. In addition to the magazine and the festival, the youPIX platform also has two distinctive awards aimed at stimulating the content production and expression of the youth in the network: the "Best of the Websphere" award and the "Content Talent Show" contest (the latter aimed at new talents on the area of blogs, vlogs and podcast). In 2013, youPIX Tank, a partnership of youPIX and Ibope Media, was inaugurated to carry out exclusive studies on the behavior of the Brazilian digital youth.

The festival

Since 2009, 14 youPIX Festival editions have been held, with twelve editions in Brazil, one in Spain and one in the United States. The event is free and the latest São Paulo edition, held in July 2013, received 17,000 participants and more than 150 hours of content. On the stage of the event, more than 500 national and international speakers have already spoken, as Gilberto Gil, Cristovam Buarque, Marcelo Tas, Silvio Meira, Felipe Neto, Helio de la Peña, Caio Tulio Costa, Rosana Hermann, PC Siqueira, Alessandro Molon, Preta Gil, Tobias Andersson (co-founder of The Pirate Bay), Christopher "M00t" Poole (founder of 4chan), Ben Huh (CEO of Cheezburger), Jamie Wilkinson, Raymond Chan (founder of 9GAG), Anthony Volodkin (founder of The Hype Machine), among others.

References

{{Reflist

External links

youPIX website
(in Portuguese) Portuguese websites