Yop, created and marketed by

Yoplait Yoplait ( , ) is a French dessert company and the world's largest franchise brand of yogurt. It is fully owned by the French dairy cooperative Sodiaal since 2021. In North America, the Canadian subsidiary was taken over by Sodiaal in 2025. Th ...

, is a semi-liquid

yogurt Yogurt (; , from , ; also spelled yoghurt, yogourt or yoghourt) is a food produced by bacterial Fermentation (food), fermentation of milk. Fermentation of sugars in the milk by these bacteria produces lactic acid, which acts on milk protein to ...

sold in

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s and

convenience store A convenience store, convenience shop, bakkal, bodega, corner store, corner shop, superette or mini-mart is a small retail store that stocks a range of everyday items such as convenience food, groceries, beverages, tobacco products, lotter ...

s in

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, the

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, and occasionally in the

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and the

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. The Yoplait's Smoothie drink in

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and

Norway Norway, officially the Kingdom of Norway, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. The remote Arctic island of Jan Mayen and the archipelago of Svalbard also form part of the Kingdom of ...

is called Safari. Yop is available in a variety of flavours including: banana, blueberry, chocolate, coconut, energy (peach/pineapple/cereal), lemon, mango, peach, raspberry, red fruits, strawberry, strawberry-banana, tropical and vanilla. Different flavours are available in different markets.

History

Yop is a product originally from France, and is produced by the yogurt manufacturer Yoplait. Later Yop was marketed to different countries worldwide. Yoplait claims that Yop was the first drinkable yogurt in Canada.

Advertising

UK relaunch

Yoplait commissioned an advertising campaign, from

McCann-Erickson McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in over 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCa ...

, when they re-launched Yop as the "smoother way to start the day" in April 2004. The campaign targeted teenagers with the television advert featuring teenagers singing a parody of the

Eddy Grant Edmond Montague Grant (born 5 March 1948) is a Guyanese in the United Kingdom, Guyanese-British singer, songwriter and multi-instrumentalist, known for his genre-blending sound and socially conscious lyrics; his music has blended elements of p ...

song, "

Gimme Hope Jo'anna "Gimme Hope Jo'anna" is a British anti-apartheid song written and originally released by Guyanese-British singer, songwriter and multi-instrumentalist Eddy Grant in 1988, during the apartheid era in South Africa. The song was banned by the So ...

". The song was reworked into "Gimme Yop, Me Mama" and the teenagers, who are seen asleep against a toilet-roll holder or propped up in the bathroom, demand that their mothers give them the drink to wake them up.

Availability

Yop comes within and between countries in different bottle sizes. In some countries the bottle size is indicated in litres in others in grams. Smaller bottles are in some countries called: ''Yop baby'' (100 g France), ''Yop mini'' (180 g Belgium and France) and ''YOP & GO'' (300 g Belgium, 330 g France, 30 cl Switzerland) ˄1: Mini Yop
˄2: P'tit Yop
˄3: YOP & GO

Product information

Storage

Keep refrigerated between 2 °C and 5 °C. It is best to consume shortly after opening. Mini Yop, P'tit Yop and YOP & GO keeps for up to 8 hours outside the fridge.

Ingredients:

Skim milk, water, sugar, cream, fruit puree¹, active bacterial cultures, natural and artificial flavours, modified milk ingredients, concentrated lemon juice, modified corn starch, pectin, locust bean gum, colour, vitamin D3, potassium sorbate, sodium and calcium citrate.
˄1: Only in Yop with fruit flavours

Average nutritional values:

References

{{Reflist

External links

Yop on Belgian Yoplait Website

Yop on Canadian Yoplait Website

Yop on French Yoplait Website

Yop on Swiss Yoplait Website

Yop on UK Yoplait website
Brand name yogurts Drink brands