Yoni Bloch (; born August 11, 1981) is an Israeli musician, songwriter, composer, rock singer and hi-tech entrepreneur.

Biography

Bloch grew up in

Beersheba Beersheba ( / ; ), officially Be'er-Sheva, is the largest city in the Negev desert of southern Israel. Often referred to as the "Capital of the Negev", it is the centre of the fourth-most populous metropolitan area in Israel, the eighth-most p ...

and at the age of 17 moved with his family to

Lehavim Lehavim () is an affluent hamlet in southern Israel. Founded in 1983 and located in the northern Negev around 15 km north of Beersheba, it is a Local council (Israel), local council. In it had a population of . History Lehavim, originall ...

. He started taking piano lessons when he was 6 years old, taught himself to play the guitar and the drums, and at 14 started to write songs and to compose music . He also learned how to write computer programs at an early age on a Commodore 64, a skill he'd later use with his bandmates when they created the technology for the interactive media startup and technology startup Eko. His artistic journey started on the websit
Bama Hadasha ("New Stage")
which allows aspiring artists to publish their work in the fields of prose, poetry,

plastic arts Plastic arts are art forms which involve physical manipulation of a ''plastic medium'', such as clay, wax, paint or even plastic in the modern sense of the word (a ductile polymer) to create works of art. The term is used more generally to ...

, music, etc. The daughter of the chairman of the record company NMC heard Bloch's songs on the site and introduced his music to her father. In a short while, Bloch's songs were heard in the radio. Today, he is a musician and tech founder, and his songs receive major airtime in Israel.

Music career

His first album '' Ulay Ze Ani'' ("Maybe It's Me") was released in 2004. Most of the songs were published earlier in the website Bama Hadasha. The musical style of the album is melodic rock, and the songs moved from rhythmical songs to calm and quiet ones. The songs were written in a humorous ambiance, which was expressed either in the lyrics or in the melody. Most of the songs were written by Barak Feldman and composed by Bloch. Bloch also wrote songs for TV shows, TV realities and plays. In June 2007 Bloch released his second album '' Hergelim Ra'im'' ("Bad Habits"). In this album there's his cover to the ballad " Annabel-Lee" written by

Edgar Allan Poe Edgar Allan Poe (; January 19, 1809 – October 7, 1849) was an American writer, poet, editor, and literary critic who is best known for his poetry and short stories, particularly his tales involving mystery and the macabre. He is widely re ...

, and was translated to Hebrew by

Ze'ev Jabotinsky Ze'ev Jabotinsky (born Vladimir Yevgenyevich Zhabotinsky; 17 October 1880 – 3 August 1940) was a Russian-born author, poet, orator, soldier, and founder of the Revisionist Zionist movement and the Jewish Self-Defense Organization in O ...

. Bloch was a guest judge on the 5th season of the Israeli version of American Idol - "Kochav Nolad". On November 19, 2008, Bloch released his third album '' Al Mi Ani Oved'' ("Who am I fooling"), and attached to it a movie that is made of clips to all the songs of the album. In the movie Bloch dies from a broken heart. The album was written after a hard break up of Bloch and his unknown girlfriend, in most of the songs at first there's a tranquil atmosphere and towards the end it becomes a rock song.

Business career

Bloch is the founder and CEO of Interlude, d.b.a. Eko, a technology startup developing interactive video technology that turns passive, linear videos into user-directed, multi-path stories. Eko also launche
Eko Studio
(fka Treehouse), a platform for independent creators to create and distribute their own interactive videos. Interlude is based in New York, Los Angeles and Tel Aviv, and is backed by

Sequoia Capital Sequoia Capital Operations, LLC is an American venture capital firm headquartered in Menlo Park, California, specializing in seed stage, early stage, and growth stage investments in private companies across technology sectors. the firm had appro ...

Intel Capital Intel Capital Corporation started off as the investment arm of Intel Corporation in 1991 and in January 2025, it spun off as a standalone investment fund. Intel Capital makes equity investments in a range of technology startups and companies off ...

New Enterprise Associates New Enterprise Associates (NEA) is an American-based venture capital firm. NEA focuses investment stages ranging from seed stage through growth stage across an array of industry sectors. With over $25 billion in committed capital, NEA is one of t ...

MGMSamsungWMG
WPP, an
Innovation Endeavors

Discography

* '' Ulay Ze Ani'', 'אולי זה אני' ( "Maybe It's Me" ) (2004) - The album contains the single "Makir Oto", 'מכיר אותו' ("Know Him") among others. * '' Hergelim Ra'im'', 'הרגלים רעים' ( "Bad Habits" ) (2007) - The album contains the singles "Achraiut", 'אחריות' ("Responsibility"), "Nof Acher", 'נוף אחר' ("Different View"), "Siba La'azov", 'סיבה לעזוב' ("Reason to Leave") and the title track. * '' Al Mi Ani Oved'', 'על מי אני עובד' ( "Who Am I Fooling?" ) (2008) - The album contains the singles "Ahava Rechoka", 'אהבה רחוקה' ("Distant Love") and "Hakin'a" ("Jealousy").

References

External links