''Yolk'' was a quarterly magazine for young

Asian Americans Asian Americans are Americans with Asian diaspora, ancestry from the continent of Asia (including naturalized Americans who are Immigration to the United States, immigrants from specific regions in Asia and descendants of those immigrants). A ...

. It was published by InformAsian Media, Inc. (IAMI) between 1994 and 2004, and it was headquartered in

Alhambra The Alhambra (, ; ) is a palace and fortress complex located in Granada, Spain. It is one of the most famous monuments of Islamic architecture and one of the best-preserved palaces of the historic Muslim world, Islamic world. Additionally, the ...

California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...

, in

Greater Los Angeles Greater Los Angeles is the most populous metropolitan area in the U.S. state of California, encompassing five counties in Southern California extending from Ventura County in the west to San Bernardino County and Riverside County in the eas ...

.Wan, William.
Pop Culture Asian American Magazine Falters
" ''

Los Angeles Times The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of new ...

''. December 8, 2003. Retrieved on September 25, 2012. "But the periodical never turned a profit, and now the Alhambra-based Yolk is the latest in a line of Asian American publications to fold." The later incarnations of the magazine were titled ''Yolk: GenerAsian Next 2.0''.Wong
p. 134

History and content

It was founded in 1994 by Tommy Tam, Tin Yen, and Amy Lee Tu. Tommy Tam was in charge of operations, Tin Yen was the graphic designer/art director, and Amy Tu oversaw the financial aspects of the magazine. Based in Los Angeles, ''Yolk''s reflection of its generation combines sections on fashion, entertainment and music, book reviews, with occasional in-your-face attacks on our society's misunderstandings of Asian culture. The magazine's premise is that there is something common to Japanese, Korean and Chinese Americans, as well as Vietnamese, Filipinos, Indians and other Asian American groups. ''Yolk''s first editor was Philip Chung, and managing editor, Larry Tazuma, came up with the magazine's name. "An egg yolk is yellow," he said," and so is the nominal color of Asian people's skin, regardless of nationality." "YOLK draws a strong reaction. But it simply stands for the color of our skin," he says. "It's what connects all Asians." Performance artist and professor Alex Luu served as its editor and graphic designer Max Medina/Mystery Parade served as the Art Designer of ''YOLK''. Staff writers include XD Lim and Margaret Rhee. As the business grew, operations expanded into the clothing business. YOLK was well known for producing its line of Got Rice? t-shirts under the Brand Fury name. Popular sellers included phrases such as Got Rice?, Got Sushi?, Got Adobo? and Got Pho? Circulation reached a high of 50,000 in 2000 and targeted English-fluent college-educated Asian Americans coming from various cultures. In 2001, Stanley LimAsia Pacific Arts Online Magazine: Interview with Stanley Lim
/ref> came in as the new publisher of the magazine. He proposed a new formula heavy on "guy stuff"—reviews of video games and tech gadgets, interviews with models and more bikini-clad women, both on the cover and throughout the pages. But ''Yolk'' was not able to sustain success, and folded in 2004 after a 10-year, 31-issue run. Tommy Tam is currently the VP of Marketing at Dream Tube Entertainment. Tin Yen is still involved with graphic design today and has taught at UCLA Extension in the graphic design program. He founded creative agency TYS Creative, Inc. Amy Lee Tu is currently the Head of Marketing at Indomina Releasing. As ''Yolk'' was closing, Honda Motor Co. offered a four month advertising contract. Lim and the editorial staff changed the publication into a web publication, and asked Honda to provide online advertising banners in lieu of print advertisements. Honda agreed to the change, and Chopblock.com became active.

Issues list

The cover subjects have been well-known celebrities and other notable Asian Americans in the Entertainment field. *No. 01 -

Margaret Cho Margaret Moran Cho (born December 5, 1968) is an American stand-up comedian, actress and musician. In her Stand-up comedy, stand-up routines she critiques social and political problems, especially about race and sexuality. She starred in the Ame ...

*No. 02 - Russell Wong *No. 03 -

Dean Cain Dean George Cain ( né Tanaka; born July 31, 1966) is an American actor. From 1993 to 1997, he played Clark Kent / Superman in the TV series '' Lois & Clark: The New Adventures of Superman''. Cain was the host of '' Ripley's Believe It or Not! ...

*No. 04 - Ming-Na Wen *No. 05 - Kiana Tom *No. 06 -

Michelle Yeoh Yeoh Choo Kheng (; born 6 August 1962), known professionally as Michelle Yeoh (), is a Malaysian actress. In a career spanning over four decades, Yeoh has appeared Michelle Yeoh filmography, in projects encompassing a wide array of genres, a ...

*No. 07 -

Jim Lee Jim Lee (; born August 11, 1964) is a Korean-born American comic book artist, writer, editor, and publisher. As of 2023, he is the President, Publisher, and Chief creative officer, Chief Creative Officer of DC Comics. In recognition of his work ...

*No. 08 - Shannon Lee *No. 09 - Sung Hi Lee *No. 10 -

Jet Li Li Lianjie (courtesy name Yangzhong; born 26 April 1963), better known by his stage name Jet Li, is a Chinese-born Singaporean Martial arts, martial artist and actor. With a Jet Li filmography, film career spanning more than forty years, Li is re ...

*No. 11 - Adam Saruwatari *No. 12 -

Bai Ling Bai Ling (, born October 10, 1966) is a Chinese American actress and musician. After acting in numerous Chinese productions, she played small roles in American films such as '' The Crow'' (1994) and '' Nixon'' (1995) before starring as the femal ...

*No. 13 -

Doug Chiang Doug Chiang (; born 16 February 1962) is an American film designer and artist. He is vice president and executive creative director of Lucasfilm and previous Chief Creative Officer (CCO) at Lucasfilm. Early life and education Chiang was born i ...

*No. 14 -

Sammo Hung Samuel "Sammo" Hung Kam-bo ( zh, t=洪金寶, j=Hung4 Gam1-bou2; born 7 January 1952) is a Hong Kong actor, martial artist, film producer and Film director, director, known for his work in martial arts films, Hong Kong action cinema, and as a figh ...

*No. 15 - Audrey Quock *No. 16 -

Lauren Tom Lauren Tom (born August 4, 1961) is an American actress. She began her career on stage, winning an Obie Award, and gained recognition for her role in '' The Joy Luck Club'' (1993). On television, she is known for her roles in the NBC sitcom ''Fri ...

*No. 17 - Kelly Hu *No. 18 - Stacy Kamano *No. 19 - Nicole Bilderback *No. 20 - Karen Kim *No. 21 - Michelle Krusiec *No. 22 -

Jodi Ann Paterson Jodi Ann Paterson (born July 31, 1975) is an American model, actress and former beauty queen. She competed in the Miss Teen USA competition as Miss Oregon Teen USA in 1994. She is ''Playboy''s Playboy Playmate, Playmate for October 1999, and was ...

*No. 23 - Marie Matiko *No. 24 -

Dwayne Johnson Dwayne Douglas Johnson (born May 2, 1972), also known by his ring name The Rock, is an American actor and professional wrestler. He is signed to WWE, where he performs on a part-time basis. Widely regarded as one of the greatest professional w ...

aka "The Rock" *No. 25 - Kiana Tom *No. 26 - Joy Bisco *No. 27 -

Linda Park Linda Park (born July 9, 1978) is a South Korean-born American actress. She is best known for playing communications officer Hoshi Sato in the science-fiction series ''Star Trek: Enterprise.'' Early life Park was born in South Korea and raised ...

*No. 28 - Lexa Doig *No. 29 - Jimi Mistry *No. 30 - John Cho *No. 31 - Sanoe Lake

References

* Wong, Deborah. "GenerAsians Learn Chinese: The Asian American Youth Generation and New Class Formations." in DiMaggio, Paul and Patricia Fernandez-Kelly (editors). "Art in the Lives of Immigrant Communities in the United States."

Rutgers University Press Rutgers University Press (RUP) is a nonprofit academic publishing house, operating in New Brunswick, New Jersey under the auspices of Rutgers University Rutgers University ( ), officially Rutgers, The State University of New Jersey, is a Pub ...

, November 18, 2010. , 9780813547572.

History and content

Issues list

See also

References

Notes

Further reading

External links