Yieldmo is an

online advertising Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. ...

technology company based in New York City. Mike Yavonditte, Rick Eaton, Teddy Jawde, and Todd Coleman founded Yieldmo in 2012. Yavonditte is the company's

CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

History

Michael Yavonditte, Teddy Jawde, Todd Coleman, and Rick Eaton founded Yieldmo in 2012. Yieldmo is a technology company focused on advertising. The founding team also built Quigo Technologies, a contextual ad network, which was acquired by

AOL AOL (formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City, and a brand marketed by Yahoo! Inc. The service traces its history to an online ...

in 2007 for $363 million. Yieldmo announced its

Series C funding A venture round is a type of funding round used for venture capital financing, by which startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture funding is among the p ...

led by Time Warner Investments in October 2014. Additional investors included

Google Ventures GV Management Company, L.L.C. (file no. 4726690) is a venture capital investment arm of Alphabet Inc., founded by Bill Maris, that provides seed, venture, and growth stage funding to technology companies. Founded as Google Ventures in 2010, th ...

Union Square Ventures Union Square Ventures (USV) is an American venture capital firm based in New York City. The firm has backed more than 130 startups, including Twitter, Etsy, Stripe, Coinbase, Zynga, Tumblr, Stack Overflow, Meetup, Kickstarter, MongoDB, ...

and Genacast Ventures. The funding round brought the company's total funding to $22.1 million. In December 2014,

Bloomberg Bloomberg may refer to: People * Daniel J. Bloomberg (1905–1984), audio engineer * Georgina Bloomberg (born 1983), professional equestrian * Michael Bloomberg (born 1942), American businessman and founder of Bloomberg L.P.; politician a ...

listed Yieldmo in their

Machine Intelligence Artificial intelligence (AI) is the capability of computer, computational systems to perform tasks typically associated with human intelligence, such as learning, reasoning, problem-solving, perception, and decision-making. It is a field of re ...

Landscape report. In January 2015, ''Ad Exchanger'' listed Yieldmo's Hyperscroller as one of the most innovative mobile ad formats of 2014. Also in 2015, Yieldmo became the first mobile network to run

comScore Comscore, Inc. is an American-based global media measurement and analytics company providing marketing data and analytics to enterprises, advertising agencies, brand marketers, and publishers. History Comscore was founded in July 1999 in Resto ...

's Media Metrix for its mobile ad network rankings. In 2015, Yieldmo delivered

ad impressions Cost per impression (CPI) and cost per thousand impressions (CPM) are terms used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. They refer to the cost of traditional advertising or ...

to 105 million

smartphones A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as mult ...

. Yieldmo was listed among

Deloitte Deloitte is a multinational professional services network based in London, United Kingdom. It is the largest professional services network in the world by revenue and number of employees, and is one of the Big Four accounting firms, along wi ...

's "Technology Fast 500" in 2017 and 2018. Yieldmo was also listed among

Crain Crain may refer to: People * Crain (surname) Places * Crain, Yonne, a commune in the region Bourgogne, France Other * Crain (band), an indie rock band * Crain Communications, an American publishing conglomerate * ''Crain crain'', the common name ...

's "Best Places to Work in NYC in 2020".

References

External links

* {{oweb American companies established in 2012 Digital marketing companies of the United States Technology companies based in New York City