Yesmail Interactive, is now known as Data Axle. The

email marketing Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to ...

provider was previously headquartered in

Portland Portland most commonly refers to: * Portland, Oregon, the largest city in the state of Oregon, in the Pacific Northwest region of the United States * Portland, Maine, the largest city in the state of Maine, in the New England region of the northeas ...

, Oregon. Data Axle is headquartered in Dallas, Texas and has offices in San Francisco, Los Angeles, New York, Chicago,

Boston Boston (), officially the City of Boston, is the capital city, state capital and List of municipalities in Massachusetts, most populous city of the Commonwealth (U.S. state), Commonwealth of Massachusetts, as well as the cultural and financ ...

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,71 ...

, Omaha, Toronto, London and Singapore.

History

Yesmail first started as a

Web directory A web directory or link directory is an online list or catalog of websites. That is, it is a directory on the World Wide Web of (all or part of) the World Wide Web. Historically, directories typically listed entries on people or businesses, and th ...

in 1995 and was later named Starting Point Directory in 1997. The website became one of the top 10 most visited sites on the

web Web most often refers to: * Spider web, a silken structure created by the animal * World Wide Web or the Web, an Internet-based hypertext system Web, WEB, or the Web may also refer to: Computing * WEB, a literate programming system created b ...

and was operated by co-owner and webmaster, Frank Addante, serial entrepreneur. The company was created after its initial business, WebPromote, Inc. and its founders, Ken Wruk, Kevin Manley, John Weiss, and Keith Speer merged with a new firm founded by Mike Santer, Alex Hern and executives David Tolmie (CEO) and Peder Jungck (CTO) in early 1999. The new firm was named Yesmail.com. The business grew based on its ability to use technology to manage its

database In computing, a database is an organized collection of data stored and accessed electronically. Small databases can be stored on a file system, while large databases are hosted on computer clusters or cloud storage. The design of databases spa ...

of millions of e-mail addresses. Yesmail's growth led to a $37 million

IPO An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...

in the fall of 1999, and was acquired by

CMGI Steel Connect, Inc. is an American company that provides supply chain management services to software companies. During the dot-com bubble, the company, which was then known as CMGI, Inc., had a market capitalization of $41 billion and owned the ...

in 2000 for $520 million. Yesmail was later acquired by infoUSA in 2003. In November, 2006, Yesmail agreed to pay a $50,717

civil penalty A civil penalty or civil fine is a financial penalty imposed by a government agency as restitution for wrongdoing. The wrongdoing is typically defined by a codification of legislation, regulations, and decrees. The civil fine is not considered ...

to settle Federal Trade Commission charges that it violated the

CAN-SPAM Act of 2003 The Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act of 2003 is a law passed in 2003 establishing the United States' first national standards for the sending of commercial e-mail. The law requires the Federal Tra ...

by sending unsolicited commercial e-mails after consumers asked it to stop doing so. The FTC charged Yesmail, "doing business as @Once" at the time of the violation in 2004, with sending e-mail messages on behalf of its clients more than 10 business days after recipients had opted out. Citing the problem as one of the minor technical issues allowed under the Act, and not a violation of

federal law Federal law is the body of law created by the federal government of a country. A federal government is formed when a group of political units, such as states or provinces join in a federation, delegating their individual sovereignty and many ...

, Yesmail deemed the charges too costly to fight, and agreed to settle. "Doing business as @Once" means the issue related to an incident that took place in 2004 before @once Inc. (then a Portland, OR-based e-mail marketing company) was integrated (along with its liabilities) in 2005 with infoUSA's existing e-mail subsidiary Yesmail. In April 2017, Yesmail became known as Yes Lifecycle Marketing. In 2019, it dropped "Lifecycle" and became known as Yes Marketing. In May 2019, Yes Marketing, the announced that it would be sunsetting Yesmail. Yes Marketing will support its proprietary Yesmail platform for the next 36 months while actively migrating current clients onto Adobe Campaign.

Acquisitions

* Markado, 2003 * @once, 2005 * Digital Connexxions, 2006

References

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External links

infoUSA, Inc. Company Profile
Digital marketing companies of the United States Companies based in Omaha, Nebraska Companies based in Portland, Oregon Marketing companies established in 1995

History

Acquisitions

See also

References

External links