Shufersal (), formerly Super-Sol in English and Shufra-Sal in Hebrew, commonly known as Super-sal, is the largest

supermarket A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. Strictly speaking, a supermarket is larger and has a wider selecti ...

chain in

Israel Israel, officially the State of Israel, is a country in West Asia. It Borders of Israel, shares borders with Lebanon to the north, Syria to the north-east, Jordan to the east, Egypt to the south-west, and the Mediterranean Sea to the west. Isr ...

, with a 20% market share (as of 2018). The company, which was established in 1958, was the first to implement the American supermarket model in Israel As of 2024, Shufersal had 316 stores in total, and 96 branches of Be Drugstores Ltd. The company employs 15,500 employees.Israel's Super-Sol faces antitrust action
Yahoo News, June 1, 2009 It also engages in commercial real estate. Shufersal shares are traded on the

Tel Aviv Stock Exchange The Tel Aviv Stock Exchange (TASE; ), colloquially known as The Bursa, is the only public stock exchange in Israel and a public company itself, listed on its own exchange since August 1, 2019. It is regulated by the ''Securities Law (1968)'' a ...

, and it is a constituent of the TA-125 Index.

History

Shufersal was founded in 1958 by a group of grocers from

Detroit Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...

Michigan Michigan ( ) is a peninsular U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest, Upper Midwestern United States. It shares water and land boundaries with Minnesota to the northwest, Wisconsin to the west, ...

. Nate Lurie of Southfield, Michigan was a co-Founder and served as the first Chairman of the Board. The name was originally a portmanteau of the

Aramaic Aramaic (; ) is a Northwest Semitic language that originated in the ancient region of Syria and quickly spread to Mesopotamia, the southern Levant, Sinai, southeastern Anatolia, and Eastern Arabia, where it has been continually written a ...

*shufra* שופרא, meaning "premium" and *sal* סל, Hebrew for "basket". In 2005, the company implemented a strategic growth plan, creating three supermarket categories: "Shufersal Deal", "Shufersal Big", and "Shufersal Sheli". In early 2006, Shufersal purchased the third-largest retail chain in Israel, Clubmarket. In October 2006, the chain launched the Shufersal Credit Card. Sales turnover for the chain in 2007 totaled NIS 9,935 million. In 2009 it launched a subsidiary, Yesh, targeting the

Haredi Haredi Judaism (, ) is a branch of Orthodox Judaism that is characterized by its strict interpretation of religious sources and its accepted (Jewish law) and traditions, in opposition to more accommodating values and practices. Its members are ...

market. Features of Yesh stores include products marketed to larger families, lower prices, stricter

kashrut (also or , ) is a set of Food and drink prohibitions, dietary laws dealing with the foods that Jewish people are permitted to eat and how those foods must be prepared according to halakha, Jewish law. Food that may be consumed is deemed ko ...

standards, and in some stores, separate hours for men and women In 2009, Shufersal was threatened with an

antitrust Competition law is the field of law that promotes or seeks to maintain market competition by regulating anti-competitive conduct by companies. Competition law is implemented through public and private enforcement. It is also known as antitrust l ...

suit for the purchase of Clubmarket. On March 5 2023, Shufersal entered a partnership with the Dutch-French multinational retailer Spar to open at least 10 SPAR stores in Israel over the next three years as well as a monopoly on selling Spar-branded products in Israel. In September 2023, Shufersal announced that it had decided to withdraw from the deal due to restrictions by the . In 2024, Shlomi and Yossi Amir have become the new controlling shareholders of Shufersal. They purchased of a 24.99% stake in Israel's biggest supermarket chain for NIS 1.5 billion from a range of institutional investors.

Shufersal label

Shufersals sells more than 1,300

store brand A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by th ...

products in its stores.

Services

Shufersal also markets its products through a computerized telephone marketing center for shopping by phone, fax, or the internet.

References

Ariel Zilber song בחברה להגנת הטבע beChevrah leHaganat haTeva, pronounced "supersol"

External links

Official website
{{TA 100 companies Retail companies established in 1958 Companies listed on the Tel Aviv Stock Exchange Companies in the TA-35 Index Supermarkets of Israel Food and drink companies of Israel Israeli brands 1958 establishments in Israel Words and phrases in Modern Hebrew

History

Shufersal label

Services

See also

References

External links