Yes Or Yes (Twice Song)
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"Yes or Yes" (stylized as "YES or YES") is a song recorded by South Korean girl group
Twice Twice (; Japanese language, Japanese: トゥワイス, Hepburn romanization, Hepburn: ''Tuwaisu''; commonly stylized in all caps) is a South Korean girl group formed by JYP Entertainment. The group is composed of nine members: Nayeon, Jeongyeon ...
. It was released by
JYP Entertainment JYP Entertainment Corporation () is a South Korean Multinational corporation, multinational entertainment and record label Conglomerate (company), conglomerate founded in 1997 by Park Jin-young, J. Y. Park. Operating as a record label, talent ...
on November 5, 2018, as the lead single from the group's sixth extended play, '' Yes or Yes''.


Background

In early October 2018, advertisements with the phrase "Do you like Twice? Yes or Yes" () were put up on subway billboards, drawing attention online. On October 11, JYP Entertainment confirmed that Twice planned to release their third Korean album of the year on November 5. The lead single's name, "Yes or Yes", along with the identical album name, was revealed on October 20 in a short clip which was part of a special video commemorating Twice's third anniversary. To promote the song, JYP Entertainment released a set of three teasers, composed of three versions "Y", "E" and "S", on October 28, 29 and 30, respectively. The teasers feature connected content, introducing the viewers to a creepy forest where
Jeongyeon Yoo Jeong-yeon (; born 1 November 1996), known mononymously as Jeongyeon (), is a South Korean singer. She is a member of Twice, a South Korean girl group formed by JYP Entertainment. Early life Jeongyeon was born as Yoo Kyung-wan on 1 Novembe ...
drives a car toward "Twice Square". Then Mina appears, saying "Hey boy! Look, I'm gonna make this simple for you. You got two choices: Yes, or yes", and the members perform the song's dance. On November 3, another video was released previewing all tracks from the album, including the song "Yes or Yes".


Composition

"Yes or Yes" was composed by
David Amber David Amber (born April 21, 1971) is a Canadian anchor for Sportsnet as a host and reporter. He is best known for his time doing ''NHL On the Fly'' on the NHL Network and as the anchor for ''Gate 5 Live'', ''Raptors Pregame'', and ''Raptors P ...
and Andy Love, with lyrics by Sim Eun-jee. David Amber previously co-composed " Heart Shaker" and Sim Eun-jee co-wrote lyrics for " Knock Knock". "Yes or Yes" was described as a bright and lively "color pop" song with influences from
Motown Motown is an American record label owned by the Universal Music Group. Founded by Berry Gordy, Berry Gordy Jr. as Tamla Records on January 12, 1959, it was incorporated as Motown Record Corporation on April 14, 1960. Its name, a portmanteau ...
,
reggae Reggae () is a music genre that originated in Jamaica during the late 1960s. The term also denotes the modern popular music of Jamaica and its Jamaican diaspora, diaspora. A 1968 single by Toots and the Maytals, "Do the Reggay", was the first ...
and arena pop. Lyrically, it is about only being able to reply "yes" to a confession of love.


Music video

The music video for the song was made by Naive, the team that had already produced a number of music videos for Twice at the time. According to
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
's official report, the video achieved 31.4 million views on this platform within the first 24 hours of release, becoming the seventh biggest 24-hour YouTube debut of all time. Moreover, Twice became the fastest K-pop girl group to reach 10 million views on YouTube, in only six hours and two minutes. The video reached 100 million views on December 14, achieving the group's milestone of ten consecutive music videos surpassing 100 million views. On April 12, 2021, the video hit 300 million views on YouTube. It reached 400 million views on January 7, 2024. The video features strong choreography, showing nine girls facing their feelings by means of a fortune-telling crystal ball after the ride driven by Jeongyeon appears on the scene, with the girls dancing at the "Twice Square" fairground. Twice's members are dressed in '90s-inspired outfits, abundant with plaid, argyle, and leather.


Japanese version

On January 9, 2019, JYP Entertainment announced Twice's release of their second compilation album named '' #Twice2'' for March 6. The album, containing ten tracks with both Korean and Japanese versions of five songs, also includes "Yes or Yes". The lyrics were written by Yuka Matsumoto, and the songwriter of the Korean version of the song, Sim Eun-jee.


Commercial performance

"Yes or Yes" debuted on top of the
Gaon Digital Chart The Circle Digital Chart, previously known as the Gaon Digital Chart, is the music industry standard record chart ranking the 200 most popular singles in South Korea. It provides rankings on a weekly, monthly, and yearly basis, which is based on ...
, making the song Twice's ninth consecutive number-one single. It also peaked at number 2 on the ''Billboard''
K-pop Hot 100 The K-pop Hot 100 was a music singles chart in South Korea, launched by ''Billboard'' in conjunction with ''Billboard'' Korea () on August 25, 2011. It is the second Asian ''Billboard'' chart after the Japan Hot 100. The chart used the same multim ...
, number 5 both on ''Billboard's'' World Digital Song Sales and
Japan Hot 100 The ''Billboard Japan'' Hot 100 is a record chart in Japan for songs. It has been compiled by ''Billboard Japan'' and Hanshin Contents Link since February 2008. The chart is updated every Wednesday at Billboard-japan.com ( JST) and every Thursday ...
charts, and at number 14 on the Oricon Digital Singles chart. The song surpassed 100 million streams in August 2019, becoming Twice's second single to be certified Platinum for streaming by the
Korea Music Content Association The Korea Music Content Association (KMCA; ) is a non‐profit organization representing major music content producers and distributors in South Korea. History The KMCA was established on December 9, 2008, and registered with the Ministry of ...
(KMCA) since certifications were introduced in April 2018. "Yes or Yes" was certified Silver for streaming by the
Recording Industry Association of Japan The is an industry trade group composed of Japanese corporations involved in the music industry. It was founded in 1942 as the Japan Phonogram Record Cultural Association, and adopted its current name in 1969. The RIAJ's activities include pro ...
(RIAJ) after they introduced streaming certifications in April 2020. The song was subsequently certified Gold in November 2020 and Platinum in July 2022.


Accolades


Charts


Weekly charts


Year-end charts


Certifications


See also

*
List of certified songs in South Korea Since 2018, 189 songs have been certified in South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia. It constitutes the southern half of the Korea, Korean Peninsula and borders North Korea along the Ko ...
* List of Gaon Digital Chart number ones of 2018 * List of ''M Countdown'' Chart winners (2018)


References

{{Twice songs 2018 songs Twice songs Songs in Korean JYP Entertainment singles Gaon Digital Chart number-one singles Electropop songs South Korean pop songs