Yellow Tail (stylised nbsp;yellow tail '') is an Australian brand of wine produced by Casella Family Brands. Yellow Tail, as well as Casella Family Brands as a whole, are both based in Yenda,

New South Wales New South Wales (commonly abbreviated as NSW) is a States and territories of Australia, state on the Eastern states of Australia, east coast of :Australia. It borders Queensland to the north, Victoria (state), Victoria to the south, and South ...

History

In 1957, the Casella family, headed by Filippo Casella and his wife Maria, emigrated from

Sicily Sicily (Italian language, Italian and ), officially the Sicilian Region (), is an island in the central Mediterranean Sea, south of the Italian Peninsula in continental Europe and is one of the 20 regions of Italy, regions of Italy. With 4. ...

to Australia. Yellow Tail was developed for the Casella family winery to enter into the bottled wine market—having previously supplied bulk wine to other wineries. The Yellow Tail brand was developed in 2000 and was originally produced for the export market. It became the number one imported wine to the United States in 2011. The namesake of the brand, Yellow Tail, is the yellow-footed rock wallaby (''Petrogale xanthopus''), a relative of

kangaroo Kangaroos are marsupials from the family Macropodidae (macropods, meaning "large foot"). In common use, the term is used to describe the largest species from this family, the red kangaroo, as well as the antilopine kangaroo, eastern gre ...

Vineyard

The vineyard produces approximately three percent of all wine and is around , located in the

Riverina The Riverina () is an agricultural list of regions in Australia, region of south-western New South Wales, Australia. The Riverina is distinguished from other Australian regions by the combination of flat plains, a climate with significant seaso ...

Griffith Griffith may refer to: People * Griffith (name) * Griffith (surname) * Griffith (given name) Places Antarctica * Mount Griffith, Ross Dependency * Griffith Peak (Antarctica), Marie Byrd Land * Griffith Glacier, Marie Byrd Land * Griffith Ridge, ...

, Australia.

Wines

Approximately a third of the grapes that are harvested by Yellow Tail are from their vineyard in Riverina, Australia. The rest are from other vineyards in South Eastern Australia. All Yellow Tail wines have their own specific label colour. In addition to

sparkling wine Sparkling wine is a wine with significant levels of carbon dioxide in it, making it fizzy. While it is common to refer to this as champagne, European Union countries legally reserve that word for products exclusively produced in the Champagne ( ...

s, Yellow Tail makes

varietal A varietal wine is a wine made primarily from a single named grape variety, and which typically displays the name of that variety on the wine label.The American Heritage Dictionary of the English Language, Fourth Edition, 2000.winepros.com.au. ...

wine from the following grape varieties: Moscato,

Riesling Riesling ( , ) is a white grape variety that originated in the Rhine region. Riesling is an aromatic grape variety displaying flowery, almost perfumed, aromas as well as high acidity. It is used to make dry, semi-sweet, sweet, and sparkling ...

Sémillon Sémillon () is a golden-skinned grape used to make dry and sweet white wines, mostly in French wine, France and Australian wine, Australia. Its thin skin and susceptibility to Botrytis cinerea, botrytis make it dominate the sweet wine region S ...

Sauvignon blanc Sauvignon blanc () is a green-skinned grape variety that originates from the city of Bordeaux in France. The grape most likely gets its name from the French words ''sauvage'' ("wild") and ''blanc'' ("white") due to its early origins as an ind ...

Pinot gris Pinot gris, pinot grigio (, ), or ''Grauburgunder'' is a white wine grape variety of the species ''Vitis vinifera''. Thought to be a mutant clone of the pinot noir variety, it normally has a pinkish-gray hue, accounting for its name, but th ...

Chardonnay Chardonnay (, ; ) is a green-skinned grape variety used in the production of white wine. The variety originated in the Burgundy wine region of eastern France, but is now grown wherever wine is produced, from England to New Zealand. For new a ...

Pinot noir Pinot noir (), also known as Pinot nero, is a red-wine grape variety of the species ''Vitis vinifera''. The name also refers to wines created predominantly from Pinot noir grapes. The name is derived from the French language, French words fo ...

Merlot Merlot ( ) is a dark-blue-colored wine grape variety that is used as both a blending grape and for varietal wines. The name ''Merlot'' is thought to be a diminutive of , the French name for the blackbird, probably a reference to the color ...

Grenache Grenache (; ) or Garnacha () is one of the most widely planted red wine grape varieties in the world. Niels Lillelund: ''Rhône-Vinene'' p. 25, JP Bøger – JP/Politikens Forlagshus A/S, 2004. . It ripens late, so it needs hot, dry condi ...

Shiraz Shiraz (; ) is the List of largest cities of Iran, fifth-most-populous city of Iran and the capital of Fars province, which has been historically known as Pars (Sasanian province), Pars () and Persis. As of the 2016 national census, the popu ...

and

Cabernet sauvignon Cabernet Sauvignon () is one of the world's most widely recognized red wine grape varieties. It is grown in nearly every major wine producing country among a diverse spectrum of climates from Australia and British Columbia, Canada to Lebano ...

in addition to some blended wine and

rosé A rosé () is a type of wine that incorporates some of the wine color, color from the grape skins, but not enough to qualify it as a red wine. It may be the oldest known type of wine, as it is the most straightforward to make with the Macerati ...

. Each wine has different label colours; for example, the merlot label is Orange, the Shiraz has a yellow label, etc.

International sales

In 2000, the Casellas joined with W.J. Deutsch & Sons, a family-owned marketing and distribution firm, in order to distribute Yellow Tail wines in the United States. In 2001, it sold 200,000 cases, a number that jumped to 2.2 million the next year. In 2005, Yellow Tail sold more wine in the U.S. than all French producers combined. Yellow Tail has enjoyed market success in the United Kingdom, which, in 2000, began importing more wine from Australia than from France for the first time in history.

Fraud

Various local shops around

Birmingham Birmingham ( ) is a City status in the United Kingdom, city and metropolitan borough in the metropolitan county of West Midlands (county), West Midlands, within the wider West Midlands (region), West Midlands region, in England. It is the Lis ...

, England were found to be selling fraudulent Yellow Tail in 2021, following complaints by a buyer.

References

* Bieler, Kristen Wolf, ''Wisconsin Beverage Guide'' (March, 2006)
"Behind the [Yellow Tail
/nowiki> phenomenon: How it happened and what's next?"">ellow Tail">"Behind the * Kim, Chan W.; Mauborgne, Renee, ''Harvard Business School Press'' (2005). "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant", Boston Massachusetts, 28, 189, pp. 31–32

External links

*
Official Online Store
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