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Yangwang Auto () is a Chinese
luxury Luxury may refer to: *Luxury goods, an economic good or service for which demand increases more than proportionally as income rises *Luxury tax, a tax on products not considered essential, such as speedboats or diamonds. **Luxury tax (sports), a ...
electric car An electric car or electric vehicle (EV) is a passenger car, passenger automobile that is propelled by an electric motor, electric traction motor, using electrical energy as the primary source of propulsion. The term normally refers to a p ...
brand owned by
BYD Auto BYD Auto Co., Ltd. ( zh, s=比亚迪汽车, p=Bǐyàdí Qìchē) is the Automotive industry, automotive subsidiary of BYD Company, a publicly listed Chinese multinational manufacturing company. It manufactures passenger battery electric vehicle ...
and marketed by Shenzhen Yangwang Auto Sales Co., Ltd. The brand was introduced in January 2023. In the Chinese market, Yangwang vehicles occupies the price range above CN¥1 million (approximately US$140,000), competing with European luxury brands. , Yangwang is positioned above two other BYD sub-brands,
Denza Shenzhen Denza New Energy Co., Ltd., trading as Denza (), is an automobile manufacturing company and luxury plug-in electric vehicle brand owned by BYD Auto. Two other BYD subsidiary brands, Yangwang and Fangchengbao, are also rebadged and sol ...
and
Fangchengbao Fangchengbao (), also spelled Fang Cheng Bao is a Chinese Luxury car, luxury electric car brand owned by BYD Auto and marketed by Shenzhen Fangchengbao Auto Sales Co., Ltd. BYD also owns trademarks for an English-language variant, Formula Bao. Th ...
. Yangwang is the first brand to introduce BYD's proprietary
individual wheel drive Individual-wheel drive (IWD) is an automobile design in which the vehicle has an all-wheel drive powertrain that consists of multiple independent traction motors each supplying torque to a single drive wheel. The term was coined to identify elect ...
(IWD) technology platform called "e4" (易四方). The brand logo is the
Chinese character Chinese characters are logographs used to write the Chinese languages and others from regions historically influenced by Chinese culture. Of the four independently invented writing systems accepted by scholars, they represent the only on ...
for "lightning" or "electricity" in
oracle bone script Oracle bone script is the oldest attested form of written Chinese, dating to the late 2nd millennium BC. Inscriptions were made by carving characters into oracle bones, usually either the shoulder bones of oxen or the plastrons of turtl ...
.


Products

The brand's first model, the U8 plug-in hybrid
full-size SUV A sport utility vehicle (SUV) is a car classification that combines elements of road-going passenger cars with features from off-road vehicles, such as raised ground clearance and four-wheel drive. There is no commonly agreed-upon definition ...
, was introduced on January 5, 2023, before its market launch in the Chinese market on April 18, 2023. During the presentation, BYD founder and CEO
Wang Chuanfu Wang Chuanfu (; born 8 April 1966) is a Chinese chemist, billionaire entrepreneur, and the founder, chairman and CEO of the BYD Company. Wang was born in Anhui to a poor farmer family. He then studied metallurgy and earned a bachelor's degree a ...
personally drove a U8 onto the stage, while another U8 equipped with
Mecanum wheel A Mecanum wheel is an wikt:omnidirectional, omnidirectional wheel design for a land-based vehicle to move in any direction. It is sometimes called the Swedish wheel or Ilon wheel after its inventor, Bengt Erland Ilon (1923–2008), who conceived ...
s demonstrated the IWD technology by driving sideways and performing a tank-like rotation. Yangwang U8 is equipped with four electric motors and a 2.0-liter turbocharged engine. This power configuration will enable the vehicle's maximum output to reach . Under emergency situation such as
flood A flood is an overflow of water (list of non-water floods, or rarely other fluids) that submerges land that is usually dry. In the sense of "flowing water", the word may also be applied to the inflow of the tide. Floods are of significant con ...
s, Yangwang U8 is able to float on the water like a
car-boat An amphibious automobile is an automobile that is a means of transport viable on land as well as on or under water. They are unarmored for civilian use. ATVs Amongst the smallest non air-cushioned amphibious vehicles are amphibious ATVs ...
. At the same show, Wang also unveiled the U9, a battery electric hypercar featuring the proprietary "DiSus" (云辇)
active suspension An active suspension is a type of Suspension (vehicle), automotive suspension that uses an onboard control system to control the vertical movement of the vehicle's wheels and axles relative to the chassis or vehicle frame, rather than the conventi ...
system and a claimed 0-100 kph time of just 2 seconds. The “DiSus” system allows the vehicle to travel on three wheels when a tire bursts.
BYD BYD or Byd may refer to: Companies * BYD Company, an automobile and rechargeable battery producer in China ** BYD Auto, a subsidiary automobile manufacturer in China * Boyd Gaming, a gaming and hospitality company (NYSE ticker symbol: BYD) Other ...
has divided the "DiSus" system into three different sub-systems named "DiSus-C", "DiSus-A" and "DiSus-P", while Yangwang U9 equips with the "DiSus-X" system (a special system reserved for the
supercar A supercar, also known as an exotic car, is a street-legal sports car with race track-like power, speed, and handling, plus a certain subjective ''cachet'' linked to pedigree and/or exclusivity. The term 'supercar' is frequently used for th ...
) which combines all the attributes of three systems. On September 7, 2023, BYD teased a new vehicle which is later named Yangwang U7, in a presentation at the annual Automobile Aerodynamics Academic Meeting hosted by the
Society of Automotive Engineers SAE International is a global professional association and standards organization based in Warrendale, Pennsylvania, United States. Formerly the Society of Automotive Engineers, the organization adopted its current name in 2006 to reflect bot ...
of China (SAE). The new model reportedly has a drag coefficient of only 0.195.


Models

*
Yangwang U7 The Yangwang U7 () is a full-size luxury sedan manufactured by BYD Auto under the Yangwang brand. It will be available with plug-in hybrid and battery electric powertrain options. Overview The Yangwang U7 was released at the Auto China 2024. P ...
(2025–present), full-size
luxury Luxury may refer to: *Luxury goods, an economic good or service for which demand increases more than proportionally as income rises *Luxury tax, a tax on products not considered essential, such as speedboats or diamonds. **Luxury tax (sports), a ...
sedan, PHEV and BEV *
Yangwang U8 The Yangwang U8 () is a full-size luxury SUV manufactured by BYD Auto under the Yangwang brand. The U8 is Yangwang's first vehicle, and was introduced on January 2024. It is an electric vehicle with a petrol engine acting as a range extender. ...
(2023–present),
full-size SUV A sport utility vehicle (SUV) is a car classification that combines elements of road-going passenger cars with features from off-road vehicles, such as raised ground clearance and four-wheel drive. There is no commonly agreed-upon definition ...
range extended electric off-road capable, SUV **
Yangwang U8L The Yangwang U8 () is a full-size luxury SUV manufactured by BYD Auto under the Yangwang brand. The U8 is Yangwang's first vehicle, and was introduced on January 2024. It is an electric vehicle with a petrol engine acting as a range extender. Ov ...
(2025–present), LWB variant of U8 *
Yangwang U9 The Yangwang U9 () is a battery electric super-coupe manufactured by BYD Auto under its luxury car brand Yangwang. The U9 is the second vehicle from the Yangwang brand after the U8 off-road SUV, and was formally introduced on Auto Shanghai in A ...
(2024–present),
supercar A supercar, also known as an exotic car, is a street-legal sports car with race track-like power, speed, and handling, plus a certain subjective ''cachet'' linked to pedigree and/or exclusivity. The term 'supercar' is frequently used for th ...
, BEV File:2024 Yangwang U7 (China) front view.png, Yangwang U7 File:Yangwang U8 GIMS 2024 1X7A2343.jpg, Yangwang U8 File:Yangwang U8L 001.jpg, Yangwang U8L File:2024 Yangwang U9 front view 01.png, Yangwang U9


Marketing

Yangwang opened its first showroom in
Shanghai Shanghai, Shanghainese: , Standard Chinese pronunciation: is a direct-administered municipality and the most populous urban area in China. The city is located on the Chinese shoreline on the southern estuary of the Yangtze River, with the ...
on 27 September 2023, located in the opposite of the
Oriental Pearl Tower The Oriental Pearl Tower is a futurist TV tower in Lujiazui, Shanghai. Built from 1991 to 1994, the tower was the tallest structure in China until the completion of nearby World Financial Center in 2007. Its status as Shanghai's first AAAA ...
. As of October 2023, there were 60 Yangwang showrooms under construction, and the company plans to open 90 stores in 40 cities by the end of 2023 in China. Similar to
Tesla Tesla most commonly refers to: * Nikola Tesla (1856–1943), a Serbian-American electrical engineer and inventor * Tesla, Inc., an American electric vehicle and clean energy company, formerly Tesla Motors, Inc. * Tesla (unit) (symbol: T), the SI-d ...
in China, BYD implemented the opening of Yangwang showrooms as their first attempt into the direct-to-customer model for the sales of Yangwang products.


See also

*
BYD Auto BYD Auto Co., Ltd. ( zh, s=比亚迪汽车, p=Bǐyàdí Qìchē) is the Automotive industry, automotive subsidiary of BYD Company, a publicly listed Chinese multinational manufacturing company. It manufactures passenger battery electric vehicle ...
*
List of BYD Auto vehicles BYD Auto is a Chinese car manufacturer that produces a wide range of plug-in hybrid (PHEV) and battery electric vehicle, battery electric (BEV) passenger cars, electric buses, electric trucks and other types of road vehicles. The company had for ...
*
Denza Shenzhen Denza New Energy Co., Ltd., trading as Denza (), is an automobile manufacturing company and luxury plug-in electric vehicle brand owned by BYD Auto. Two other BYD subsidiary brands, Yangwang and Fangchengbao, are also rebadged and sol ...
*
Fangchengbao Fangchengbao (), also spelled Fang Cheng Bao is a Chinese Luxury car, luxury electric car brand owned by BYD Auto and marketed by Shenzhen Fangchengbao Auto Sales Co., Ltd. BYD also owns trademarks for an English-language variant, Formula Bao. Th ...
*
Automobile manufacturers and brands of China There are currently about 150 active brands in the Chinese automobile market. Among them are 97 Chinese domestic brands and 43 joint venture (JV) brands. Before 2010, the traditional "Big Four" refers to the four major state-owned car manufacturers ...
*
List of automobile manufacturers of China There are hundreds of automobile manufacturers operating in China, the country with the largest automotive industry in the world. It includes state-owned manufacturers, privately owned manufacturers, foreign manufacturers, and joint ventures betw ...


References

Car manufacturers of China 2023 establishments in China BYD Auto Luxury motor vehicle manufacturers {{motorvehicle-company-stub