Yandy.com is an American

online retailer Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of t ...

and

fashion design Fashion design is the art of applying design, aesthetics, clothing construction, and natural beauty to clothing and its accessories. It is influenced by diverse cultures and different trends and has varied over time and place. "A fashion design ...

company focusing on

lingerie Lingerie (, , ) is a category of primarily women's clothing including undergarments (mainly brassieres), sleepwear, and lightweight robes. The choice of the word is often motivated by an intention to imply that the garments are alluring, fashio ...

swimwear A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or water sports, such as swimming, diving and surfing, or sun-orientated activities, such as sun bathing. Different types and styles may be worn ...

Halloween costume Halloween costumes are costumes worn on Halloween, typically while trick-or-treating (going door to door to ask for treats). Although traditionally based on frightening supernatural or folkloric beings, by the 1930s costumes based on character ...

s, and women's apparel.

History

Yandy.com is an online women's intimates apparel retailer, originally based out of the residence of its co-founders. The company was founded in 2007 by Chad Horstman and his brother Evan in

Scottsdale, Arizona Scottsdale is a city in eastern Maricopa County, Arizona, United States, and is part of the Phoenix metropolitan area. Named Scottsdale in 1894 after its founder Winfield Scott (chaplain), Winfield Scott, a retired Chaplain Corps (United States ...

. By 2018 the company employed over 80 full-time employees and occupies a warehouse. Chad Horstman served as the company's CEO from its founding until 2017 and remains a member of its board of directors. In October 2017, the company elevated its CTO Aras Koktas and CFO Jeffrey Watton to Co-CEO titles. The firm first sold exclusively lingerie but expanded to Halloween costumes in their first year. In 2010, it began selling its own branded costumes. It now creates lingerie, everyday intimates, Halloween costumes, swimwear, and other women's apparel. Halloween costumes have included looks inspired by political figures, celebrities,

memes A meme (; ) is an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying cultural ...

, cultural events, and popular culture trends, along with conventional Halloween themes. In December 2019, Yandy was purchased by

Playboy Enterprises PLBY Group, Inc. is an American global media and lifestyle company founded by Hugh Hefner as Playboy Enterprises, Inc. to oversee the ''Playboy'' magazine and related assets. Its headquarters are in Los Angeles, California. The company is focus ...

. In April 2023, Yandy was acquired by ASP Retail Group led by company's former CEO, Aras Koktas. Koktas has returned to the operation as the chief executive after 2 years serving as the Chief Digital Officer at DollsKill.

Fashion shows and partnerships

Fashion Shows

The firm's swimwear collections have been shown at New York Fashion Week, Miami Swim Week, and Scottsdale Fashion Week. It also produced the first Halloween costume fashion show at

New York Fashion Week New York Fashion Week (NYFW), held in February and September of each year, is a semi-annual series of events in Manhattan typically spanning seven to nine days when international Fashion design, fashion collections are shown to buyers, the pres ...

in September 2016, featuring 39 costumes.

Partnerships

In 2017, the firm became the swimsuit sponsor for the 2017

Miss USA Pageant Miss USA is an American beauty pageant that has been held annually since 1952 to select the entrant from United States in the Miss Universe pageant. The Miss Universe Organization operated both pageants, as well as Miss Teen USA, until 2020. In ...

, providing the swimsuits for each of the contestants, later selling each design through its website. The swimsuits were designed by Pilar Quintana-Williams, the company's Director of Merchandising. In July 2017, the company received licensing for their Baywatch swimwear collection.

Criticism

Brave Red Maiden Costume

In September 2018, Yandy.com introduced a costume they called "Brave Red Maiden" which was apparent that it had been designed as a "sexy" knockoff from

The Handmaid's Tale ''The Handmaid's Tale'' is a futuristic dystopian novel by Canadian author Margaret Atwood published in 1985. It is set in a near-future New England in a patriarchal, totalitarian theonomic state known as the Republic of Gilead, which has ...

. Several news sources picked up the story and criticized the choice to create and sell this costume. The firm quickly withdrew the costume from their site and issued an apology. Yandy.com has offered Native Americans costumes since it began selling Halloween products and accessories, but does not currently list them on their site.

References

External links

* {{Official website, https://www.yandy.com Lingerie brands Lingerie retailers Swimwear manufacturers Online clothing retailers of the United States