YMI Jeans is an American company which manufactures

denim Denim is a sturdy cotton warp-faced textile in which the weft passes under two or more Warp (weaving), warp threads. This twill weave produces a diagonal ribbing that distinguishes it from cotton duck. Denim, as it is recognized today, was f ...

jeans Jeans are a type of trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with the addition of copper pocket rivets added by Jacob W. Davis in 1871 and patented by ...

. The company is based in Los Angeles, and was founded in 2000 by David Vered, Michael Godigian and Moshe Zaga. In 2010, the company inaugurated its new headquarters and distribution center in Los Angeles. In 2012, YMI began manufacturing ''levanta cola'' jeans, which enhance the buttocks. These are designed for

Latina Latina or Latinas most often refers to: * Latinas, a demographic group in the United States * Latino (demonym), a term used in the United States for people with cultural ties to Latin America. *Latin Americans Latina and Latinas may also refer ...

women, and are promoted with the slogan "Wanna Betta Butt?" YMI also makes "Hyper Flex" jeans, "made out of high-stretch fabric for the

athleisure Athleisure is a hybrid style of athletic clothing typically worn as everyday wear. The word is a portmanteau combining the words 'athletic' and 'leisure'. Athleisure outfits can include tracksuits, sports jackets, hoodies, yoga pants, tight ...

market." In 2016, YMI Jeans launched the WannaBettaShape to shape the waist and stomach. In 2022, ''

Hocus Pocus 2 ''Hocus Pocus 2'' is a 2022 American fantasy comedy film directed by Anne Fletcher, written by Jen D'Angelo and produced by Walt Disney Pictures. It is a sequel to the 1993 film ''Hocus Pocus (1993 film), Hocus Pocus'' and the second installment ...

s Juju Brenner became the brand's new ambassador.

References

Jeans by brand Manufacturing companies based in Los Angeles American companies established in 2000 Clothing companies established in 2000 2000 establishments in California Clothing brands of the United States {{Fashion-company-stub