Robert "Bob" Meyrowitz is the co-creator of the

Ultimate Fighting Championship The Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) promoter (entertainment), promotion company based in Las Vegas, Nevada. It is owned and operated by TKO Group Holdings, a majority owned subsidiary of Endeavor ( ...

(

UFC The Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) promotion company based in Las Vegas, Nevada. It is owned and operated by TKO Group Holdings, a majority owned subsidiary of Endeavor Group Holdings. The larg ...

Background

In 1973, Meyrowitz was a founder of D.I.R. Broadcasting and a creator of the syndicated radio series, the

King Biscuit Flower Hour The ''King Biscuit Flower Hour'' was an American syndicated radio show presented by the D.I.R. Radio Network that featured concert performances by various rock music recording artists. History The program was broadcast on Sunday nights from 1 ...

. In the late 1980s he started Semaphore Entertainment Group (SEG), which was one of the first groups to develop content for

pay per view Pay-per-view (PPV) is a type of pay television or webcast service that enables a viewer to pay to watch individual events via private telecast. Events can be purchased through a multichannel television platform using their electronic program ...

. In 1999, Meyrowitz created eYada.com, an internet

talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, Interview (jo ...

station, ceasing in 2001. In 2001, Meyrowitz was the owner of the UFC who sold it to

Frank Fertitta III Frank Joseph Fertitta III (February 24, 1962) is an American businessman. He is the CEO of Station Casinos. He is also a founder of Zuffa LLC, formerly the parent entity of the Ultimate Fighting Championship (UFC). Education Born to Frank Ferti ...

and

Lorenzo Fertitta Lorenzo Joseph Fertitta (born January 3, 1969) is an American billionaire businessman and philanthropist. He is chairman of Fertitta Capital, director of Red Rock Resorts Inc, and former CEO of the Ultimate Fighting Championship. Early life and ...

(

Zuffa TKO Operating Company, LLC (TKO OpCo), doing business as Zuffa (), is an American sports promotion company specializing in mixed martial arts. It was founded in January 2001 in Las Vegas, Nevada, by Station Casinos executives Frank Fertitta I ...

). In January 2008, Meyrowitz announced the formation of his new

MMA Mixed martial arts (MMA) is a full-contact fighting sport based on striking and grappling; incorporating techniques from various combat sports from around the world. In the early 20th century, various inter-stylistic contests took place t ...

company, YAMMA Pit Fighting. YAMMA was a joint venture between Meyrowitz's company, Rope Partners, and

Live Nation Live Nation Entertainment, Inc. is an American multinational Entertainment industry, entertainment company that was founded in 2010 following the Mergers and acquisitions, merger of Live Nation (events promoter), Live Nation and Ticketmaster. It ...

. Yamma folded the same year, holding only one event on April 11, 2008. On June 10, 2016, Meyrowitz was inducted to the Contributor wing of the

UFC Hall of Fame The UFC Hall of Fame is a List of halls and walks of fame, hall of fame which honors mixed martial artists and MMA personalities, established and maintained by the U.S.-based mixed martial arts promotion Ultimate Fighting Championship (UFC). In a ...

References

Living people Mixed martial arts executives Year of birth missing (living people) Founders of sporting institutions {{US-martialart-bio-stub