Xu Mengjie (; born 19 June 1994), also known as Rainbow Xu, is a Chinese singer and actress. She is a former member of the Chinese girl group

Rocket Girls 101 Rocket Girls 101 () was a Chinese idol girl group formed by Tencent through the 2018 reality show Produce 101 China on Tencent Video. The project girl group consists of eleven-members that came from different companies: Meng Meiqi, Wu Xuanyi ...

Early life

Xu Mengjie was born on June 19, 1994, in

China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...

, Jinhua City,

Zhejiang Province ) , translit_lang1_type2 = , translit_lang1_info2 = ( Hangzhounese) ( Ningbonese) (Wenzhounese) , image_skyline = 玉甑峰全貌 - panoramio.jpg , image_caption = View of the Yandang Mountains , image_map = Zhejiang i ...

. Since the age of 12, she has been helping her parents in managing their own barbecue restaurant, and is well-known as "Cold Drink Beauty." She used to be a dancer and sprinter before pursuing her dream to become an idol.

Career

2015–2017: Career beginnings

Xu Mengjie made her debut in the

show business Show business, sometimes shortened to show biz or showbiz (since 1945), is a vernacular term for all aspects of the entertainment industry.''Oxford English Dictionary'' 2nd Ed. (1989) From the business side (including managers, agents, produce ...

when she joined LadyBees in 2015 as a member of Hive team SH1. Her exceptional skills and dedication quickly propelled her to the forefront, as she ranked 1st in the only LadyBees election. She subsequently transferred to Team Wind in 2017, and later left the group in 2018 after the group's disbandment.

2018–2020: Produce 101 China, Rocket Girls 101

Xu, alongside two members of LadyBees, was selected to represent Zimei Tao Culture in the 2018 girl group survival show ''

Produce 101 China ''Produce 101'' () is a Chinese reality show, which premiered on Tencent Video and based on the South Korean franchise show of the same name. It premiered on and aimed to form an eleven-member girl group. The series was jointly produced by 7 ...

''. Throughout her time on the show, she was known as the

dark horse A dark horse is a previously lesser-known person, team or thing that emerges to prominence in a situation, especially in a competition involving multiple rivals, that is unlikely to succeed but has a fighting chance, unlike the underdog who is exp ...

, as she never managed to secure a spot within the top 11 rankings until the finale. However, with a total of almost 84 million votes, Xu ultimately finished the show at rank 11, solidifying her position and securing a debut spot in

. On June 23, 2018, the same day of the finale of ''

'', Xu officially debuted as a member of

and released their debut song titled "Rocket Girls." In 2019, Xu starred as the protagonist for her first drama debut with

Youku Youku Tudou Inc. (formerly Youku Inc.), doing business as Youku (), is a video streaming service and former video sharing website based in Beijing, China. It operates as a subsidiary of Alibaba Group Holding Limited. Youku has its headquart ...

's youth web-series, ''Project 17: Spike'', where she portrayed the role of Lin Wei. Two years since her debut in

, the group officially disbanded in 2020. After the group's disbandment, Xu returned to her original company to continue her career as a soloist. Later on, she appeared in the

Tencent Video Tencent Video ( zh, s=腾讯视频, p=Téngxùn Shìpín, also called WeTV outside of China) is a Chinese video streaming website owned by Tencent, launched in April 2011. As of October 2022, Tencent Video has 120 million paid subscribers, maki ...

sports reality show, ''Supernovae Games 3'' where she earned the nickname "Demon King" as she currently holds the fastest record for 50M dash in the show.

2021–present: Solo career and rising popularity

In January 2021, Xu terminated her contract with Asian Music Group (AMG), and established her own company, Beijing Hongtao Culture Communication Co., Ltd., as well as her own studio, Rainbow Dreamworks. Leading up to her own company establishment, Xu made her solo debut on June 18th by releasing her first

extended play An extended play (EP) is a Sound recording and reproduction, musical recording that contains more tracks than a Single (music), single but fewer than an album. Contemporary EPs generally contain up to eight tracks and have a playing time of 1 ...

titled '' 11.'' In August 2021, Xu starred as a female protagonist in the 2021

Mango TV Mango TV (芒果TV, ''Mángguǒ TV''; MGTV) is a Chinese video streaming platform under Mango Excellent Media, which is controlled by Hunan Broadcasting System. Mango TV was established on May 26, 2006, in Changsha, Hunan and later decided to use ...

's youth campus drama '' Our Secret,'' based on the popular Chinese novel ''Secrets in the Lattice.'' After landing the role of Ding Xian, Xu's popularity skyrocketed, launching her into stardom. Continuing her success as an actress, Xu joined as one of the lead cast of a hit drama, '' Twenty Your Life On'' for its second season. The series premiered on August 17, 2022 with 40 episodes. In 2023, Xu signed an exclusive contract with Easy Entertainment, after managing herself since 2021.

Public image

Xu Mengjie is well-known for her unique rainbow eye smile. Everytime she smiles, her eyes crease into a rainbow shape, hence her nickname Rainbow. After appearing in the 2021

's variety show '' Wow! Nice Figure 3,'' Chinese media and her fans have since recognized her as one of the sweet girls in the Chinese entertainment industry.

Other ventures

Fashion and endorsements

Aside from various endorsements with her

bandmates, Xu has promoted various products and featured in numerous advertisements. During her trainee years in LadyBees she appeared multiple times in a commercial video for

McDonald's McDonald's Corporation, doing business as McDonald's, is an American Multinational corporation, multinational fast food chain store, chain. As of 2024, it is the second largest by number of locations in the world, behind only the Chinese ch ...

in China. In 2019, Marc Jacobs Daisy Love Lady Eau de Toilette was launched, and it was announced that Xu became the promotion ambassador of Daisy Love Fragrance. In 2020, she become a model and appeared in a promotional video for

Olay Olay or Olaz, previously Oil of Olay, Oil of Olaz, Oil of Ulan, or Oil of Ulay, is an American skin care brand owned by Procter & Gamble. For the 2009 fiscal year, which ended on June 30, Olay accounted for an estimated $2.8 billion of P&G's re ...

and

Skechers Skechers USA, Inc. is an American multinational footwear and apparel company. Headquartered in Manhattan Beach, California, it was founded in 1992 and is the third largest footwear brand in the world. History Skechers was founded in 1992 by R ...

. In the same year, she was selected as one of the ambassador of Move Free where she served as the face of their new product. Starting her career as soloist, Xu become the commercial model for

FANCL E3 ubiquitin-protein ligase FANCL is an enzyme that in humans is encoded by the ''FANCL'' gene. Function The clinical phenotype of mutational defects in all Fanconi anemia (FA) complementation groups is similar. This phenotype is characteri ...

in 2021. The following month she was chosen as the first ever brand spokesperson of a Chinese clothing brand ELAND. In 2022, Seventeen Light Years, a luxury low-alcohol fruit wine collaborated with '' Twenty Your Life On 2'' and selected Xu as their brand ambassador. In 2023, she was announced as the youth brand ambassador for

in China.

Discography

Extended plays

Singles

Soundtrack appearances

Songwriting credits

Filmography

Film

Television series

Television show

Awards and nominations

Notes

References

External links

* * * {{DEFAULTSORT:Xu, Mengjie 1994 births Living people Singers from Zhejiang Actresses from Zhejiang People from Jinhua Rocket Girls 101 members Produce 101 (Chinese TV series) contestants Chinese Mandopop singers 21st-century Chinese women singers Chinese idols Chinese television actresses 21st-century Chinese actresses