Xavier Di Petta is an Australian-American

internet entrepreneur An Internet entrepreneur is an owner, founder or manager of an Internet-based business. This list includes Internet company founders and people brought on to companies for their general business or accounting acumen, as is the case with some CEOs ...

, music producer, and

internet personality An Internet celebrity, also referred to as an Internet personality, is an individual who has acquired or developed their fame and notability on the Internet. The growing popularity of social media provides a means for people to reach a large ...

. He is currently "Australia's most followed TikToker" with over twenty-million followers. Di Petta has been featured in

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' 'Top 25 Under 20' and 'The 15 Smartest Teens on the Planet'. Di Petta has amassed followings that exceed 100 million across various social networks.

Early life

Di Petta was born and raised in

Shepparton, Victoria Shepparton () ( Yortayorta: ''Kanny-goopna'') is a city located on the floodplain of the Goulburn River in northern Victoria, Australia, approximately north-northeast of Melbourne. As of the 2021 census, the estimated population of Shepparton ...

, a small Australian town two hours north of

Melbourne Melbourne ( , ; Boonwurrung language, Boonwurrung/ or ) is the List of Australian capital cities, capital and List of cities in Australia by population, most populous city of the States and territories of Australia, Australian state of Victori ...

. At six, he represented Australia in the

Nintendo World Championships The Nintendo World Championships (NWC) is a nationwide Electronic sports, video game competition series, organized by Nintendo of America at no particular interval. The first Nintendo World Championships was in 1990, touring 29 American cities ...

. Di Petta attended the

University of Southern California The University of Southern California (USC, SC, or Southern Cal) is a Private university, private research university in Los Angeles, California, United States. Founded in 1880 by Robert M. Widney, it is the oldest private research university in ...

. He started a YouTube account back in 2007, which at one point became the 10th most subscribed to channel in Australia. In 2009, Di Petta "found email addresses for YouTube staffers in a lawsuit document and contacted them directly about a new program that allowed him to make money from his videos." Di Petta has curated for

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, including GQ and

LOVE Love is a feeling of strong attraction and emotional attachment (psychology), attachment to a person, animal, or thing. It is expressed in many forms, encompassing a range of strong and positive emotional and mental states, from the most su ...

. Di Petta was a speaker at TEDxTeen in May 2015. In 2016, Di Petta stated TikTok (formerly

musical.ly Musical.ly (pronounced "Musically", styled as musical.ly) was a social media service headquartered in Shanghai with an American office in Santa Monica, California, on which platform users created and shared short lip-sync videos. The first prot ...

) is "truly is the next big platform."

Career

In 2012, Di Petta created Fitspiration, designed to help users keep motivated about fitness. The application was the number-one fitness application in the United States, Australia and

New Zealand New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...

, among others. Di Petta's firm, Swift Fox Labs, works with brands such as

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, GE and

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. In July 2013, Di Petta created @EarthPix and @HistoryInPics on Twitter with Kyle Cameron. @EarthPix on Instagram has over 14M followers and is ranked the 113th Most Followed Instagram account. At 17, Di Petta co-founded Social Trends Media; focusing on business development and partnerships. Social Trends Media earned $800,000 in sales in December 2013. In December 2014, All Day Media (formerly Social Trends Media) raised $2,000,000 in venture capital funding. In the summer of 2016, Di Petta met fellow music producer Nick Iavarone in a

USC USC may refer to: Education United States * Universidad del Sagrado Corazón, Santurce, Puerto Rico * University of South Carolina, Columbia, South Carolina ** University of South Carolina System, a state university system of South Carolina * ...

dorm room. The duo released the first single off their EP Liquid Powder under the stage name PARTY SHIRT in 2020, and the pair watched as their debut single “Dancing Tonight” hit No. 1 on the

TikTok TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...

pop chart. Since then, the song has been featured in more than 50,000 TikTok videos and has accumulated more than 200 million views. Di Petta and Iavarone are most famous for their series “Fact or Cap,” where they put seemingly simple life hacks to the test to determine if they’re real or fake. Their series earned them the title of "America’s Most Trusted Journalists" by

VICE A vice is a practice, behaviour, Habit (psychology), habit or item generally considered morally wrong in the associated society. In more minor usage, vice can refer to a fault, a negative character trait, a defect, an infirmity, or a bad or unhe ...

. In November 2022, Di Petta signed with talent agency WME. In September 2023, Di Petta released a cookbook with

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alongside Nick Iavarone and Jenn Garbee, titled ''The Party Shirt Cookbook: 100 Recipes for Next-Level Eats''.

References

Living people People from Shepparton Businesspeople from Victoria (state) Australian computer programmers 1996 births {{DEFAULTSORT:Di Petta, Xavier