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Xango, LLC, (sometimes referred to as XANGO and XanGo) was an American
multi-level marketing Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial and sometimes illegal marketing strategy for the sale of products or services in which the revenue of the MLM company is derived from a non-salarie ...
company founded in 2002. It was acquired by Zija International in May 2017. The company marketed and distributed Xango juice, a blended juice product consisting of
mangosteen Mangosteen (''Garcinia mangostana''), also known as the purple mangosteen, is a tropical evergreen tree with edible fruit native to Island Southeast Asia, from the Malay Peninsula to Borneo. It has been cultivated extensively in tropical Asia ...
and other juices, and skin care, personal care, energy supplement and nutritional supplement products.Comments to the Federal Trade Commission by XANGO, LLC, on the Notice of Proposed Rulemaking for the Business Opportunity Rule (pdf)
, July 12, 2006
The company was warned in 2006 by the
FDA The United States Food and Drug Administration (FDA or US FDA) is a federal agency of the Department of Health and Human Services. The FDA is responsible for protecting and promoting public health through the control and supervision of food ...
for illegally marketing more than 20 human health benefits for Xango juice.


Company overview


Executives 2008-12

*Gary Hollister, founder, chairman emeritus, former chief executive, former chairman of the Board *Aaron Garrity, founder, chairman of the board, CEO, former president *Joe Morton, founder, board of directors *Gordon Morton, founder, board of directors *Kent Wood, founder, board of directors


Revenues 2003-12

Xango was a privately held company and as such did not publicly disclose its financial statements. Company press releases in 2005-2006 stated that sales totaled $40 million in 2003 and $150 million in 2004, and that 2005 sales were more than twice those of 2004. In October 2007 the company said that cumulative sales since its inception five years earlier were over $1 billion and by November 2008 had exceeded $1.5 billion.Foy P. (cited from Associated Press
Is $40 ‘super fruit’ juice really good for you?
NBC News, February, 2008
In December 2012, ''Direct Selling News'' reported that Xango concluded its first ten years of operation in November 2012 with sales operations in 43 countries, 27 office locations, 49 distribution centers, more than two million distributors, and about $2 billion in cumulative revenues. Xango's revenues and annual reports have fueled much public and legal speculation that it is a
pyramid scheme A pyramid scheme is a business model which, rather than earning money (or providing Return on investment, returns on investments) by sale of legitimate product (business), products to an end consumer, mainly earns money by recruiting new members ...
.XANGO: Solid, Simple, Sizzling
Direct Selling News, December 2012


Financial sponsorships and contributions

In November 2006, Xango, LLC, became the official corporate jersey-front sponsor of
Real Salt Lake Real Salt Lake (RSL) is an American professional Association football, soccer club based in the Salt Lake City metropolitan area. The club competes in Major League Soccer (MLS) as a member of the Western Conference (MLS), Western Conference. Fou ...
, an
MLS Major League Soccer (MLS) is a professional soccer league in North America and the highest level of the United States soccer league system. It comprises 30 teams, with 27 in the United States and 3 in Canada, and is sanctioned by the United ...
soccer Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 Football player, players who almost exclusively use their feet to propel a Ball (association football), ball around a rectangular f ...
team based in
Salt Lake City Salt Lake City, often shortened to Salt Lake or SLC, is the capital and most populous city of the U.S. state of Utah. It is the county seat of Salt Lake County, the most populous county in the state. The city is the core of the Salt Lake Ci ...
, Utah, for four years, at a cost of between $500,000 and $1 million per year. Xango's contract with Real Salt Lake ended after the 2013 season. In 2006, the company made a 5-year, $1 million grant to an
Orem, Utah Orem is a city in Utah County, Utah, United States, in the northern part of the state. It is adjacent to Provo, Utah, Provo, Lindon, Utah, Lindon, and Vineyard, Utah, Vineyard and is approximately south of Salt Lake City. Orem is one of the pri ...
arts council for naming rights to what is now called the "Xango Grand Theater". Xango, LLC, has been the top contributor to the political campaign of Utah senator
Orrin Hatch Orrin Grant Hatch (March 22, 1934 – April 23, 2022) was an American attorney and politician who served as a United States senator from Utah from 1977 to 2019. Hatch's 42-year Senate tenure made him the longest-serving Republican U.S. senat ...
, contributing $47,200 in 2008 and $46,700 in 2006, according to
OpenSecrets OpenSecrets is a nonprofit organization based in Washington, D.C., that tracks and publishes data on campaign finance and lobbying, including a revolving door database which documents the individuals who have worked in both the public sector an ...
.


Products

Xango Juice was sold in the U.S. and (as of late-2011) exported to Australia, Canada, Germany, Japan, Malaysia, Mexico, Singapore, Sweden, and the United Kingdom.Boey Ping Pin
"Queen of fruits, bottled"
''The Star'', July 8, 2007
The company began operating in Taiwan as of October 2007. The company's business model was direct sales via
multi-level marketing Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial and sometimes illegal marketing strategy for the sale of products or services in which the revenue of the MLM company is derived from a non-salarie ...
rather than retail sales, mainly using a nine-level multi-level marketing structure. In June 2006, the company said it had 350,000 distributors."Hollister, Garrity build healthy business"
''Deseret Morning News'', June 11, 2006
In July, the company told the
Federal Trade Commission The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) United States antitrust law, antitrust law and the promotion of consumer protection. It ...
that there were "roughly 500,000 distributors worldwide", and in November, it reported having more than 600 employees at its Lehi headquarters and more than 500,000 independent distributors in 15 international markets. In July 2007, it said it had about 700,000 distributors,"XANGO To Make Malaysia Launching Pad For Its Product"
, Malaysian National News Agency, July 30, 2007
of whom an estimated 70 percent simply use their status to buy the juice at the discounted membership price. In October 2008, it said that it operated in 24 countries and had more than 1 million independent distributors. As of 2013, the company stated that it operated in 43 countries. In the United States, Xango Juice sold for a retail price of $37.50 for a 750 ml (25.35 ounce) bottle.


Xango Juice composition

Xango Juice was a blend of mangosteen
aril An aril (), also called arillus, is a specialized outgrowth from a seed that partly or completely covers the seed. An arillode, or false aril, is sometimes distinguished: whereas an aril grows from the attachment point of the seed to the ova ...
and pericarp
purée A purée (or mash) is cooked food, usually vegetables, fruits or legumes, that has been ground, pressed, blended or sieved to the consistency of a creamy paste or liquid. Purées of specific foods are often known by specific names, e.g., appl ...
with juice concentrates of eight other fruits:
apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...
,
pear Pears are fruits produced and consumed around the world, growing on a tree and harvested in late summer into mid-autumn. The pear tree and shrub are a species of genus ''Pyrus'' , in the Family (biology), family Rosaceae, bearing the Pome, po ...
(juice and purée),
grape A grape is a fruit, botanically a berry, of the deciduous woody vines of the flowering plant genus ''Vitis''. Grapes are a non- climacteric type of fruit, generally occurring in clusters. The cultivation of grapes began approximately 8,0 ...
,
blueberry Blueberries are a widely distributed and widespread group of perennial flowering plants with blue or purple berries. They are classified in the section ''Cyanococcus'' with the genus ''Vaccinium''. Commercial blueberries—both wild (lowbush) ...
,
raspberry The raspberry is the edible fruit of several plant species in the genus ''Rubus'' of the Rosaceae, rose family, most of which are in the subgenus ''Rubus#Modern classification, Idaeobatus''. The name also applies to these plants themselves. Ras ...
,
strawberry The garden strawberry (or simply strawberry; ''Fragaria × ananassa'') is a widely grown Hybrid (biology), hybrid plant cultivated worldwide for its fruit. The genus ''Fragaria'', the strawberries, is in the rose family, Rosaceae. The fruit ...
,
cranberry Cranberries are a group of evergreen dwarf shrubs or trailing vines in the subgenus ''Oxycoccus'' of the genus ''Vaccinium''. Cranberries are low, creeping shrubs or vines up to long and in height; they have slender stems that are not th ...
and
cherry A cherry is the fruit of many plants of the genus ''Prunus'', and is a fleshy drupe (stone fruit). Commercial cherries are obtained from cultivars of several species, such as the sweet '' Prunus avium'' and the sour '' Prunus cerasus''. The na ...
. Other ingredients include
citric acid Citric acid is an organic compound with the formula . It is a Transparency and translucency, colorless Weak acid, weak organic acid. It occurs naturally in Citrus, citrus fruits. In biochemistry, it is an intermediate in the citric acid cycle, ...
, natural flavor,
pectin Pectin ( ': "congealed" and "curdled") is a heteropolysaccharide, a structural polymer contained in the primary lamella, in the middle lamella, and in the cell walls of terrestrial plants. The principal chemical component of pectin is galact ...
,
xanthan gum Xanthan gum () is a polysaccharide with many industrial uses, including as a common food additive. It is an effective thickening agent and stabilizer that prevents ingredients from separating. It can be produced from simple sugars by fermentat ...
,
sodium benzoate Sodium benzoate also known as benzoate of soda is the sodium salt of benzoic acid, widely used as a food preservative (with an E number of E211) and a pickling agent. It appears as a white crystalline chemical with the formula C6H5COONa. Pro ...
, and
potassium sorbate Potassium sorbate is the potassium salt of sorbic acid, structural formula CH3CH=CH−CH=CH−CO2K. It is a white salt that is very soluble in water (58.2% at 20 °C). It is primarily used as a food preservative (E number 202). Potassium ...
. Xango claimed its juice contains
xanthonoid A xanthonoid is a chemical natural phenolic compound formed from the xanthone backbone. Many members of the Clusiaceae The Clusiaceae or Guttiferae Juss. (1789) (''nom. alt. et cons.'' = alternative and valid name) are a family (biology), fami ...
compounds from the mangosteen pericarp.Clarisse Douaud
"XANGO plugs analytical method for xanthone content"
NutraIngredients.com, July 5, 2007. Retrieved July 19, 2007.
Associated Press The Associated Press (AP) is an American not-for-profit organization, not-for-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association, and produces news reports that are dist ...
commissioned the
Linus Pauling Institute The Linus Pauling Institute is a research institute located at the Oregon State University with a focus on health maintenance. The mission statement of the institute is to determine the functional roles of micronutrients and phytochemicals in pr ...
to measure the
in vitro ''In vitro'' (meaning ''in glass'', or ''in the glass'') Research, studies are performed with Cell (biology), cells or biological molecules outside their normal biological context. Colloquially called "test-tube experiments", these studies in ...
antioxidant strength of Xango Juice against
retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholes ...
fruit juices. The antioxidant strength of XanGo Juice measured slightly higher than cranberry juice but lower than black cherry and less than half the value for blueberry juice. However, the value of in vitro analysis of antioxidant strength is questionable, as there was no current evidence that antioxidant
phytochemical Phytochemicals are naturally-occurring chemicals present in or extracted from plants. Some phytochemicals are nutrients for the plant, while others are metabolites produced to enhance plant survivability and reproduction. The fields of ext ...
s present in Xango or other fruit juices actually have functions inside the human body.Frei B
Controversy: What are the true biological functions of superfruit antioxidants?
Natural Products Information Center, April 1, 2009
The measurements of antioxidant strength apply to test tubes, but consumed juices are affected by stomach acids that would neutralize or destroy antioxidant value preventing the same biological effects
in vivo Studies that are ''in vivo'' (Latin for "within the living"; often not italicized in English) are those in which the effects of various biological entities are tested on whole, living organisms or cells, usually animals, including humans, an ...
.


False advertising claims


Pericarp xanthones and potential health effects

According to a 2006 warning by the US
Food and Drug Administration The United States Food and Drug Administration (FDA or US FDA) is a List of United States federal agencies, federal agency of the United States Department of Health and Human Services, Department of Health and Human Services. The FDA is respo ...
, XanGo's distributors had illegally used marketing materials to promote mangosteen juice claiming more than 20 human health benefits, including "anti-inflammatory," "anti-microbial," "anti-fungal," "anti-viral," "anti-cancer," "anti-ulcer," "anti-hepatotoxic," "anti-rhinoviral," and "anti-allergic" effects.U.S. Food and Drug Administration warning letter
September 20, 2006
Promotional literature for the product cites
antioxidants Antioxidants are Chemical compound, compounds that inhibit Redox, oxidation, a chemical reaction that can produce Radical (chemistry), free radicals. Autoxidation leads to degradation of organic compounds, including living matter. Antioxidants ...
from the inedible pericarp of the fruit as providing health benefits. None of these claims, however, has scientific proof established by
peer-reviewed Peer review is the evaluation of work by one or more people with similar competencies as the producers of the work ( peers). It functions as a form of self-regulation by qualified members of a profession within the relevant field. Peer review ...
research and human
clinical trials Clinical trials are prospective biomedical or behavioral research studies on human subject research, human participants designed to answer specific questions about biomedical or behavioral interventions, including new treatments (such as novel v ...
, as discussed below. The
American Cancer Society The American Cancer Society (ACS) is a nationwide non-profit organization dedicated to eliminating cancer. The ACS publishes the journals ''Cancer'', '' CA: A Cancer Journal for Clinicians'' and '' Cancer Cytopathology''. History The society w ...
profile of mangosteen juice stated there was no reliable evidence that mangosteen juice, purée, or bark is effective as a
cancer treatment Cancer treatments are a wide range of treatments available for the many different types of cancer, with each cancer type needing its own specific treatment. Treatments can include surgery, chemotherapy, radiation therapy, hormonal therapy, targ ...
in humans. As of April 2013, it also stated that the mangosteen "fruit has been shown to be rich in antioxidants. Very early laboratory studies suggest it may have promise as a topical treatment for acne. Early small laboratory and animal studies suggest that further research should be done to determine whether it can help to prevent cancer in humans." In 2009, XanGo scientific adviser, David Morton, participated in a four-part debate on the disputed claims of mangosteen health benefits.


U.S. FDA warning

On September 20, 2006, the United States
Food and Drug Administration The United States Food and Drug Administration (FDA or US FDA) is a List of United States federal agencies, federal agency of the United States Department of Health and Human Services, Department of Health and Human Services. The FDA is respo ...
issued a warning letter to Xango LLC International in response to the company's promotion of Xango juice as an aid to treat and/or cure various diseases. The agency's letter warned that Xango juice had not been properly tested for safety and efficacy, and as a proposed new drug, it could not be legally sold in the U.S. without prior approval of the FDA. Xango was warned that it could face enforcement action including seizure and/or injunction of products or suspension of business. Under FDA drug labeling rules, Xango, as manufacturer, is responsible for satisfying scientific criteria to make health claims on its product labels and all marketing materials. As of September 2008, the case remained open.


Effectiveness

In February 2006, the U.C. Berkeley Wellness Newsletter, sponsored by the
University of California at Berkeley The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California), is a public land-grant research university in Berkeley, California, United States. Founded in 1868 and named after the Anglo-Irish philosopher George Berkele ...
, said that "Mangosteen marketers make farfetched and unsubstantiated claims for their products." The newsletter notes that "there are no clinical trials, and what happens in a test tube or animal may not occur in a human. Any reported benefits in humans have been anecdotal. No one even knows if the processed fruit juice and capsules retain the potentially beneficial compounds. What’s more, the juice is typically a mix of fruit juices – with an undisclosed amount of mangosteen in it." Ralph Moss, an
alternative cancer treatment Alternative cancer treatment describes any cancer treatment or practice that is not part of the conventional standard of cancer care. These include special diets and exercises, chemicals, herbs, devices, and manual procedures. Most alternative ...
advocate, has said of mangosteen juice: A 2008 medical
case report In medicine, a case report is a detailed report of the symptoms, signs, diagnosis, treatment, and follow-up of an individual patient. Case reports may contain a demographic profile of the patient, but usually describe an unusual or novel occurrenc ...
described a patient with severe
acidosis Acidosis is a biological process producing hydrogen ions and increasing their concentration in blood or body fluids. pH is the negative log of hydrogen ion concentration and so it is decreased by a process of acidosis. Acidemia The term ac ...
possibly attributable to a year of daily use (to lose weight, dose not described) of mangosteen juice (brand not described) infused with
xanthonoid A xanthonoid is a chemical natural phenolic compound formed from the xanthone backbone. Many members of the Clusiaceae The Clusiaceae or Guttiferae Juss. (1789) (''nom. alt. et cons.'' = alternative and valid name) are a family (biology), fami ...
s, as occurs in the manufacture of Xango juice. The authors proposed that chronic exposure to alpha-
mangostin Mangostin is a natural xanthonoid, a type of organic compound isolated from various parts of the mangosteen tree (''Garcinia mangostana''). It is a yellow crystalline solid with a xanthone core structure. Source The rind of partially ripe mangos ...
, a xanthone, could be toxic to
mitochondria A mitochondrion () is an organelle found in the cells of most eukaryotes, such as animals, plants and fungi. Mitochondria have a double membrane structure and use aerobic respiration to generate adenosine triphosphate (ATP), which is us ...
l function, leading to impairment of
cellular respiration Cellular respiration is the process of oxidizing biological fuels using an inorganic electron acceptor, such as oxygen, to drive production of adenosine triphosphate (ATP), which stores chemical energy in a biologically accessible form. Cell ...
and production of
lactic acidosis Lactic acidosis refers to the process leading to the production of lactate by anaerobic metabolism. It increases hydrogen ion concentration tending to the state of acidemia or low pH. The result can be detected with high levels of lactate and lo ...
.


Italian antitrust action

In 2011, Italy's
antitrust Competition law is the field of law that promotes or seeks to maintain market competition by regulating anti-competitive conduct by companies. Competition law is implemented through public and private enforcement. It is also known as antitrust l ...
and
consumer protection Consumer protection is the practice of safeguarding buyers of goods and services, and the public, against unfair practices in the marketplace. Consumer protection measures are often established by law. Such laws are intended to prevent business ...
authority, the AGCM, suspended the activities of Xango in response to over-broad health claims, as well as possible violations of
pyramid scheme A pyramid scheme is a business model which, rather than earning money (or providing Return on investment, returns on investments) by sale of legitimate product (business), products to an end consumer, mainly earns money by recruiting new members ...
laws.


Litigation


Tahitian Noni International

Tahitian Noni International (TNI), a rival MLM beverage company, sued Xango, LLC, and several of its top executives in February 2003 in the 4th
District Court District courts are a category of courts which exists in several nations, some call them "small case court" usually as the lowest level of the hierarchy. These courts generally work under a higher court which exercises control over the lower co ...
in
Provo, Utah Provo ( ) is a city in and the county seat of Utah County, Utah, United States. It is south of Salt Lake City along the Wasatch Front, and lies between the cities of Orem, Utah, Orem to the north and Springville, Utah, Springville to the south ...
, alleging that Xango executives stole TNI's concept for a mangosteen-based supplement while they were employed by TNI's parent-company. After a countersuit against TNI was launched by Xango, LLC, the two parties settled out of court. A joint statement by TNI and Xango said that they had "agreed to resolve their disputes and the litigation between them and their founders" but the particulars of the settlement were not disclosed.


Mismanagement allegations

In 2009, the
Utah Supreme Court The Utah Supreme Court is the supreme court of the state of Utah, United States. It has final authority of interpretation of the Utah Constitution. The Utah Supreme Court is composed of five members: a chief justice, an associate chief justice ...
allowed a Xango investor to proceed with a lawsuit that alleges corporate looting and mismanagement of millions of dollars by the Lehi supplements company's founders for their personal expenses including luxury cars and performance-enhancing medical treatments. The Utah Supreme Court overturned a 4th District Court ruling that dismissed a lawsuit filed in 2007 by Angel Investors LLC alleging Xango's founders took millions of dollars in personal loans from the company and paid themselves excessive salaries while wasting corporate assets. In 2010, XanGo settled with Angel Investors for an undisclosed amount of money. "Angel Investors, who had owned no more than 1 percent of the Lehi company, had charged in three lawsuits in Utah County that the founders deprived them of some of the return on their investment. The group cited such expenditures as $6,000 monthly auto allowances, family vacations and, in one case, $20,000 worth of home furnishings." The terms of the settlement were not disclosed. In 2013, Xango founder Bryan Davis filed a lawsuit accusing his partners of spying, threatening employees, falsifying distributor positions to siphon off funds, defrauding on Xango taxes and their personal taxes, falsifying records, changing credit card statements, charging as business expenses to purchase grand pianos, vacations, home renovations, landscaping, electronics, expensive bicycles, scooters, and for CEO Aaron Garrity, an open expense account for one mistress. According to the lawsuit, Garrity embezzled hundreds of thousands of dollars in assets from the company, writing off clothing, medical enhancements, jewelry, event tickets, bicycles, electronics and chartered planes and vacations as business expenses. CFO Nate Brown set up secret founder accounts for Garrity and others to allow them to improperly spend Xango assets. Garrity's attorney refuted the claim, saying the allegations are to help Davis inflate his share holdings for a greater profit. Also in 2013, Xango filed an action against Bryan Davis in the Third Judicial District Court (Utah and Salt Lake City) refuting Mr Davis' claims in his lawsuit and claiming that Mr Davis was negligent in his duties. Xango settled these cases ultimately, out of court for an undisclosed amount.


Taxation issues

In 2012, Xango had issues concerning taxes. "At the top of 2012 tax delinquency lists was $347,816 owed for the Lehi headquarters of Xango, a multilevel marketing company that sells nutritional supplements — which has its name on the uniforms of Real Salt Lake soccer players. That property is owned by Thai Properties, which is part of the same corporate group as Xango, said Nate Brown, chief financial officer for Xango".


See also

*
List of ineffective cancer treatments A list is a set of discrete items of information collected and set forth in some format for utility, entertainment, or other purposes. A list may be memorialized in any number of ways, including existing only in the mind of the list-maker, but ...


References

{{DEFAULTSORT:Xango Companies based in Lehi, Utah Privately held companies based in Utah Companies established in 2002 Multi-level marketing companies based in Utah 2002 establishments in Utah Pseudoscience 2017 mergers and acquisitions Juice brands