XXXX Gold
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XXXX Gold is a mid-strength
lager Lager (; ) is a Type of beer, style of beer brewed and Brewing#Conditioning, conditioned at low temperature. Lagers can be Pale lager, pale, Amber lager, amber, or Dark lager, dark. Pale lager is the most widely consumed and commercially availab ...
from
Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
manufactured in the state of
Queensland Queensland ( , commonly abbreviated as Qld) is a States and territories of Australia, state in northeastern Australia, and is the second-largest and third-most populous state in Australia. It is bordered by the Northern Territory, South Austr ...
,
Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
, by Castlemaine Perkins. It is one of Australia's most popular beers, and is part of the XXXX beer brand. XXXX Gold is also produced in the Boag's Brewery in
Launceston, Tasmania Launceston () is a city in the north of Tasmania, Australia, at the confluence of the North Esk River, North Esk and South Esk River, South Esk rivers where they become the Tamar River, Tasmania, Tamar River (kanamaluka). As of 2021, the Launc ...
. XXXX Gold is a sponsor of the
Queensland Bulls The Queensland men's cricket team or the Queensland Bulls is the representative cricket side in Australia's domestic cricket tournaments for the Australian state of Queensland: *Sheffield Shield: four-day matches with first-class status, sinc ...
and the Queensland, South Australian, Australian Capital Territory and Northern Territory Cricket Associations. XXXX Gold previously sponsored the Australian V8
Supercars Championship The Supercars Championship, also known as the Repco Supercars Championship under sponsorship and historically as V8 Supercars, is a touring car racing category in Australia and New Zealand, running as an International Series under Fédération I ...
Series from 2008 to 2011, as well as the
Professional Bull Riders The Professional Bull Riders, Inc. (PBR) is an international professional bull riding organization headquartered in Fort Worth, Texas, United States. It is the largest bull riding league in the world, sanctioning hundreds of events every yea ...
' (PBR) Australian branch. XXXX Gold has sponsored the
Brisbane Lions The Brisbane Lions are a professional Australian rules football in Australia, Australian rules football club based in Brisbane, Queensland, that compete in the Australian Football League (AFL), the sport's elite competition. Brisbane are the ...
since 2017 (shorts sponsor 2017–2018), and it remains one of the few active XXXX sponsorships.


History

Victoria Bitter has held the highest market share of all
beer Beer is an alcoholic beverage produced by the brewing and fermentation of starches from cereal grain—most commonly malted barley, although wheat, maize (corn), rice, and oats are also used. The grain is mashed to convert starch in the ...
sold in
Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
for more than two decades. However, in 2012, this mantle passed to the
Lion Nathan Lion is an alcoholic beverage company that operates in Australia and New Zealand, and a subsidiary of Japanese beverage conglomerate Kirin Company, Kirin. It produces and markets a range of beer and cider in Australia, and wine in New Zealan ...
's Queensland XXXX Gold.
Lion Nathan Lion is an alcoholic beverage company that operates in Australia and New Zealand, and a subsidiary of Japanese beverage conglomerate Kirin Company, Kirin. It produces and markets a range of beer and cider in Australia, and wine in New Zealan ...
passed the mantle back to Victoria Bitter in 2013. In March 2012, XXXX GOLD obtained a three-year lease on the Pumpkin Island on the Southern
Great Barrier Reef The Great Barrier Reef is the world's largest coral reef system, composed of over 2,900 individual reefs and 900 islands stretching for over over an area of approximately . The reef is located in the Coral Sea, off the coast of Queensland, ...
, which they turned into XXXX Island to use in advertising and promotional events. XXXX sponsored the '' XXXX Gold Beach Cricket Tri-Nations series'', which involved famous
cricket Cricket is a Bat-and-ball games, bat-and-ball game played between two Sports team, teams of eleven players on a cricket field, field, at the centre of which is a cricket pitch, pitch with a wicket at each end, each comprising two Bail (cr ...
players from
Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
,
England England is a Countries of the United Kingdom, country that is part of the United Kingdom. It is located on the island of Great Britain, of which it covers about 62%, and List of islands of England, more than 100 smaller adjacent islands. It ...
and the
West Indies The West Indies is an island subregion of the Americas, surrounded by the Atlantic Ocean, North Atlantic Ocean and the Caribbean Sea, which comprises 13 independent island country, island countries and 19 dependent territory, dependencies in thr ...
such as
Allan Border Allan Robert Border (born 27 July 1955) is an Australian cricket commentator and former international cricketer. A batsman, Border was for many years the Captain (cricket), captain of the Australia national cricket team, Australian team, and l ...
, Graham Gooch,
Courtney Walsh Courtney Andrew Walsh OJ (born 30 October 1962) is a Jamaican former cricketer who represented the West Indies from 1984 to 2001, captaining the team in 22 Test matches. He played as a fast bowler and is considered one of the all-time greats, ...
and Sir Viv Richards.Test stars' spin on beach cricket
-
The Australian ''The Australian'', with its Saturday edition ''The Weekend Australian'', is a broadsheet daily newspaper published by News Corp Australia since 14 July 1964. As the only Australian daily newspaper distributed nationally, its readership of b ...
, 27 September 2006


See also

* Australian pub * Beer in Australia *
List of breweries in Australia Beer production in Australia has traditionally been dominated by regional producers. Since the 1980s, there have been a steady stream of takeovers and amalgamations, and now the two major producers (who were once Australian-owned) are Carlton & U ...


References


External links


xxxxgold site

xxxxisland site
{{Webarchive, url=https://web.archive.org/web/20160814184310/http://www.xxxxisland.com.au/ , date=14 August 2016 Kirin brands Australian beer brands Products introduced in 1991